Extracting Wisdom from Data

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In a highly sensitive industry like healthcare, Patients are often too overwhelmed, Healthcare Professionals are usually too busy and Caregivers can be too emotionally involved to successfully interpret and use raw, unprocessed data. That's why transforming raw data into relevant, meaningful and actionable information becomes a key factor in turning data-collecting systems into powerful behavior-changers.

How can we successfully turn huge amounts of data into a meaningful flow of information that actually supports people without adding further noise to their lives and jobs? To what extent can software and algorithms replace human intervention in critical situations?

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Extracting Wisdom from Data

  1. 1. Quantified Self Conference: Extracting Wisdom from Data26 NOVEMBER 2011
  2. 2. 72
  3. 3. frog drives innovation for the connected world. 7 3
  4. 4. About frog: One global team Seattle Amsterdam Kiev & Vinnitsa Boston Milan Munich San Francisco New York Gurgaon Austin Shanghai Chennai Bangalore Johannesburg Quantified Self Conference: Extracting Wisdom from Data 26/11/11 4
  5. 5. About frog: frog’s connected healthcare schema Front Patients End Front HCPs End Devices Business Intelligence API Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 5
  6. 6. About frog: frog’s connected healthcare schema Front Patients End Front HCPs End Devices Objective vs Subjective Self-tracking Business Intelligence Data can be gathered through: • Connected devices • Inferred behaviors • Self-reporting Extracting Wisdom from Data API Data alone are not enough. They need to be: • Relevant • Meaningful • Actionable Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 6
  7. 7. Extracting Wisdom from Data
  8. 8. Google Health
  9. 9. Healthcare is a system thatproduces more data thanalmost any other sector,but uses it with less effectthan any of them.
  10. 10. We need to create meaningin the system anddevelop experiences that:• empower• engage• inform
  11. 11. Be thereUbiquitous, Shared, ContextualBe transparentGuiding, Directional and Clarifying, DemystifyingBe realFamiliar, Personal, Resonant and Culturally RelevantBe compellingAction-Oriented, Emotionally Driven
  12. 12. Airstrip Technologies
  13. 13. Be thereUbiquitous, Shared, ContextualBe transparentGuiding, Directional and Clarifying, DemystifyingBe realFamiliar, Personal, Resonant and Culturally RelevantBe compellingAction-Oriented, Emotionally Driven
  14. 14. Mint.com
  15. 15. Be thereUbiquitous, Shared, ContextualBe transparentGuiding, Directional and Clarifying, DemystifyingBe realFamiliar, Personal, Resonant and Culturally RelevantBe compellingAction-Oriented, Emotionally Driven
  16. 16. 23 and me
  17. 17. Be thereUbiquitous, Shared, ContextualBe transparentGuiding, Directional and Clarifying, DemystifyingBe realFamiliar, Personal, Resonant and Culturally RelevantBe compellingAction-Oriented, Emotionally Driven
  18. 18. Nike+
  19. 19. Remission
  20. 20. Remission
  21. 21. Be thereUbiquitous, Shared, ContextualBe transparentGuiding, Directional and Clarifying, DemystifyingBe realFamiliar, Personal, Resonant and Culturally RelevantBe compellingAction-Oriented, Emotionally Driven
  22. 22. Rational approach Emotional approach Understanding Engagement Making sense (23 and me) (Remission) Choice CommitmentMaking decisions (Mint.com) (Nike+)
  23. 23. © 2011 frog. All rights reserved.
  24. 24. @giorgiobaresigiorgio.baresi@frogdesign.com @thomas_thinksthomas.sutton@frogdesign.com

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