1. “THEIR PLATFORM BRINGS TOGETHER
GAMIFICATION AND E-COMMERCE;
HELPING TO TURN OUR SOCIAL AUDIENCE
INTO A SHOPPING COMMUNITY”

2. Social Commerce allows us to
do commerce AND be social in
a new and engaging way
Social Commerce helps
people share where they shop
and shop where they share
Our blend of Social
Commerce is called Co-
buying, making e-
commerce entertaining and
engaging
Our Co-buying platform
unlocks the value of your social
community by getting them
shopping!

3. Co-buying gives your social audience a reason to shop and to promote
your products to new customers. Our technology helps you:
• Get your fans to attract your brand a new, larger audience
• Get your community generating millions of media impressions
• Get your existing customers buying more
• Develop a greater understanding of your customers
• Build loyalty by listening to and rewarding your customers
AND MOST IMPORTANTLY – GET THEM SHOPPING!

4. Co-buying is the bringing
together of e-commerce and
gaming; but done in a way
where we all win
Co-buying allows you to
reward your audience, but with
rewards which need to be
earned
By working together your
audience can get more for their
money, earn discounts on
selected items, and even unlock
exclusive products
By bringing together e-
commerce and gaming we
make the selling process social,
turning your audience into a
shopping community

5. SHARE-MORE: Offer your shoppers more as
more of them buy. The offer gets better as
more people join in.
TIPPING POINT: Unlock exclusive offers, but only
when enough of your audience sign up. Offer
great things, in reward for everyone signing up.
PRICE-DROP: The price drops as more people
sign up, and the person who refers the most
gets their product for free! r
CASH-BACK: Shop and share! Once your
Co-buying gives your social audience a reasonthey shop and to promote
customer has shared to can earn money
your products to new customers. by successfully referringhelps you:
back Our technology in other
shoppers.
MEGA-PHONE: Encourage post purchase
referral by offering rewards to those who
advocate and refer your products.
THE VOTE: Offer your audience a deal, but a
deal which they have to vote on. It only
becomes an offer when it gets enough votes!
SIX CO-BUYING APPS

6. Our solution has powered channels for
brands, retailers and publishers:
53% of buyers
45%+ visits from
referred in by
social channels
another buyer
355k social
60%+ traffic from
impressions per
mobile devices
co-buy
2k leads 50%+ customers
generated by each visit each day
co-buy
Our social commerce models are unique and are designed to drive sales,
sharing and advocacy. We've taken the buzz you get in the last 10-minutes
of an Ebay auction and stretched it across the full purchase cycle.

7. THE BRAND CHALLENGE
Brands have built large social audiences in and around
Facebook and Twitter but are now looking to extract value
from those audiences. Marketing teams want to prove that
these audiences have a greater propensity to purchase, that
they are brand advocates and that they can generate earned
media.
The Robbie Williams management team were looking for
ways to keep his community engaged during the quiet
summer period. They were growing tired of the standard
polls, surveys and competitions. They were also keen to
draw attention to their e-commerce store without being
too heavy handed. They saw social commerce as the
solution to their challenge.
How did BuyaPowa help?
We implemented a social-commerce channel within the
Robbie Williams Facebook page, allowing fans to request
co-buys, vote for the co-buy they wanted to see next, sign “We decided to look at social commerce as a way to bring together
up for alerts, and actually join and share the co-buy once it our existing e-commerce store and Robbie's huge community of fans,
launched. The channel was launched as a new tab within
from both his official site and his social profiles. Co-buying is a great
Facebook, and the channel is set to run for at least 3-
months.
model because it’s fun and at the same time empowers fans to come
The campaign launched in July and within the first 4-weeks together to buy popular and collectable items at affordable prices,
of activity we’d recorded over 16m Twitter impressions, e- they're the ones in charge of driving the price down. Robbie has an
commerce sales were up over 1000% and content extremely active community and co-buying is the perfect way to
associated with the Facebook app had been seen over 3m engage with them.”
times. 65% of shoppers were new and the activity also
generated 1000’s of new product requests.
Tim Clark of Robbie Williams' management, ie:music
CASE STUDY ONE

8. THE AGENCY CHALLENGE
We’ve moved from a world of campaigns to a world where
a brand must be in constant dialogue with its audience.
Fuelling this conversation is a new challenge for the
agencies working on behalf of their brand clients. Driving
Likes is no longer enough, so agencies are now looking for
east-to-deploy cost effective tools to ongoing trigger
audience engagement.
Social Partners, working on behalf of their client Pfizer, was
looking for a new way of keeping the Thermacare
community engaged. They wanted to turn their existing
audience into advocates in the hope that it would
encourage sampling within new groups and communities.
How did BuyaPowa help?
We launched a series of co-buys for Thermacare, promoting
and selling their products within their Facebook page and
across a number of online media partners, including
Mumsnet and Horse & Hound. By offering a small discount, “The BuyaPowa social-commerce tools provide us with a cost
which grow larger as customers grouped together, we effective way of engaging our community and generating earned
created waves of sharing which in turn led to new leads.
media. The surprisingly high levels of sharing and lead generation
During the first of a series of co-buys we saw conversion
rates of over 20%. We also saw that 50% of all customers
allow us build awareness and encourage sampling amongst brand
entering a co-buy had been referred in by fellow co-buyer. new commuities. In the past campaigns like this have taken weeks to
Co-buyers, on average, checked back 8-times during the plan and required significant budget. With BuyaPowa we can deploy
course of each co-buy. During the campaign Thermacare campaigns tactically and at very short notice”
saw a significant increase in interactions per Facebook use,
and the beginning of a following on Twitter.
Rachel Bowen, of Social Partners
CASE STUDY TWO

9. THE PUBLISHER CHALLENGE
Advertising spend has been declining in recent years both in
print but also online as CPMs have been falling. Publishers are
looking to generate new revenue from e-commerce, yet so far
they have not been successful. Editorial teams feel it exploits
their readers and publishers’ e-shops ultimately cannot
compete with dominant online players like Amazon. Publishers
therefore need new and innovative advertising solutions that
must also be deeply relevant to readers.
Mumsnet was looking for a commerce solution that would be
embraced by their audience and not seen as blatantly
commercial. They knew that the community were very vocal
about products they like, and Mumsnet felt there must be a way
to leverage that passion and advocacy for the benefit of
advertisers while simultaneously offering value back to
Mumsnetters.
How did BuyaPowa help?
We implemented a social-commerce channel within “A huge proportion of our users say they use Mumsnet for impartial
Mumsnet.com, allowing Mumsnetters to request co-buys, vote advice about the best products that there's no better place for so it
for the co-buy they wanted to see next, sign up for alerts, and
makes complete sense for us to work with BuyaPowa to make sure
join and share the co-buy once it launched. The channel was
integrated into the main site nav, and promoted every week in
our members can use their collective muscle to source those products
the ‘Moneysaver’ email newsletter to 200k.
at the very best prices."
The channel launched in March and within a matter of days
we’d received nearly 1,000 product requests from the Justine Roberts, founder of Mumsnet
community. Mumsnetters enthusiastically welcomed the
opportunity to co-buy their favourite products, and in the first
month we recorded over 20,000 visits to the co-buy channel
and 700 Mumsnetters joined co-buys.
CASE STUDY THREE