The document discusses Google's Panda update, which aims to filter low-quality content from search results. It provides information on what triggers Panda penalties, such as heavy templates, empty content, redundant articles, and high ad ratios. Examples are given of sites that lost significant search visibility after Panda, which tended to be sites producing large volumes of machine-generated or outsourced content with little original writing or expertise. The document concludes with questions website owners can ask themselves to evaluate their content quality and risk of Panda issues.

2. Overview
What is Google Panda?
5 Content Sins
Panda Losers
Panda Winners

4. What is Google Panda Update?
Is an Algorithmic change by
Google designed to weed out
shallow or low-quality content from
its top search results.

5. What is Google Panda Update?
 Google says the change impacts 12% (11.8% is the
unrounded figure) of its search results in the US
 A far higher impact on results than most of its
algorithm changes.

6. What is Google Panda Update?
 Panda starts off from a human point of view, not a
machine’s. We can look at these sites with human eyes
and see the obvious.
 Panda is a site-wide penalty, not a page penalty.
 If a certain percentage of your pages fall below Panda’s
quality algorithm, then the whole site suffers.
 Fix enough of these pages and you may recover.

8. 1. Heavy Template Footprint
 “Where’s the Beef?”
How much original content exists
above the fold?
This template footprint creates a
low ratio of original content.

9. 2. Empty Content
 Yep that’s the whole page right there!
 Eliminating these types of empty content pages, or just adding
good material, will go a long way in eliminating Panda penalties

10. 3. Overlapping and Redundant Articles
 Pages and pages of
overlapping articles that
targeted keywords instead of
humans.

11. 4. High Ad Ratio
 Optimizing for Adsense does not mean
optimizing for search.

12. 5. Affiliate Links and auto generated
contents
 If a machine built your pages with minimal human intervention,
Google wants to devalue you

14. Panda Losers
Domain Visibility Index Loss SISTRIX (percentage loss)
wisegeek.com 93.3622 -77%
ezinearticles.com 58.4273 -90%
suite101.com 50.755 -94%
hubpages.com 47.7632 -87%
yourdictionary.com 39.5044 -74%
brothersoft.com 37.6418 -66%
buzzle.com 36.7005 -85%
associatedcontent.com 35.7198 -93%
freedownloadscenter.com 27.2522 -90%
essortment.com 23.4146 -91%
fixya.com 22.9456 -80%
americantowns.com 22.6942 -91%
lovetoknow.com 21.4714 -83%
articlesbase.com 18.7999 -94%
howtodothings.com 17.8122 -84%
mahalo.com 17.2586 -84%
automotive.com 16.9008 -71%
business.com 16.104 -93%
doityourself.com 15.9952 -77%
merchantcircle.com 15.7573 -85%
thefind.com 15.6825 -83%
wrongdiagnosis.com 15.5617 -73%
findarticles.com 15.2418 -90%
faqs.org 15.0573 -91%
tradekey.com 15.0415 -89%

16. Panda Winners
1. Amazon.com
2. eHow.com
3. NexTag.com
4. Wikipedia.com
5. Walmart.com
6. Target.com
7. Etsy.com
8. Answers.Yahoo.com
9. Sears.com
10. bestonlinecoupons.com
11. youtube.com
12. ebay.com
13. facebook.com
14. instructables.com

17. Hit by Panda? Google has 23 Questions To
AskYourself To Improve
1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it
more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or
similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
6. Are the topics driven by genuine interests of readers of the site, or does the site
generate content by attempting to guess what might rank well in search engines?
7. Does the article provide original content or information, original reporting, original
research, or original analysis?
8. Does the page provide substantial value when compared to other pages in search
results?
9. How much quality control is done on content?
10. Does the article describe both sides of a story?
11. Is the site a recognized authority on its topic?

18. Hit by Panda? Google has 23 Questions To
AskYourself To Improve
1. Is the content mass-produced by or outsourced to a large number of creators, or
spread across a large network of sites, so that individual pages or sites don’t get as
much attention or care?
2. Was the article edited well, or does it appear sloppy or hastily produced?
3. For a health related query, would you trust information from this site?
4. Would you recognize this site as an authoritative source when mentioned by name?
5. Does this article provide a complete or comprehensive description of the topic?
6. Does this article contain insightful analysis or interesting information that is beyond
obvious?
7. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
8. Does this article have an excessive amount of ads that distract from or interfere with
the main content?
9. Would you expect to see this article in a printed magazine, encyclopedia or book?
10. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
11. Are the pages produced with great care and attention to detail vs. less attention to
detail?
12. Would users complain when they see pages from this site?

19. ThankYou!