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The Power of Conversation

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Geoff Ballinger
Geoff Ballinger

Conversation is a powerful and appropriate mode of interaction on mobile, and there are some simple technologies we tend to forget that can give your service access to a very wide audience indeed. Short talk I gave as part of the December 2016 Mobile Monday Edinburgh.

Mobile
1 of 8
The Power of Conversation Geoff Ballinger System Architect, deltaDNA @geoffballinger
Conversation https://www.flickr.com/photos/danielfoster/14441128264
Practical conversations
IVR
Trust … (http://www.flickr.com/photos/kenjonbro/5202455601)
But … https://twitter.com/ashevat/status/786690547733889024

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The Power of Conversation

Editor's Notes

  1. So what do we mean by conversation?
  2. Mobile started out in messaging and conversation Browsers and apps were added later and now dominate Now mini tablets
  3. Long lived context of interaction. Direct personal connection. SMS so available to nearly everybody.
  4. Use appropriate tech for the situation of use e.g. Justfone IVR based forestry app dirty hands and big cold fingers
  5. e.g. up-to-date crop prices for small farmers Needs to be accessible to everybody so fully usable over SMS Know how to best access *your* users
  6. In practical terms …
  7. Mobile costs real money and can be complicated so can lead to bill shock when it goes wrong e.g. crazy frog Premium SMS linked messaging to billing It is all about confidence – it is a very personal device!