It is a tool just like television,radio, smoke signals, post-itnotes, flyers, cave drawings,tattoos, letters, mobile phone,… A form of media that humanscreate to communicate. Each inunique. None replaces another,or causes any other form ofmedia to become obsolete.
The goal is not to control the conversation, the goal is toenable, inspire & influence.
• Internet: 77% (EU avg 58%)• 57% with Facebook account• 8% with Twitter account• Netlog: 3.000.000 BE users• Politicians• Journalists• Decisions makers• Bloggers Source: http://www.antleredowl.be/category/blog/bachelorproef/
• What are the People customers/employees ready for?Objectives • What are your goals? • How do you want the relationships Strategy with the customers/employees to change? • Build or buy?Technology