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CONFIDENCIAL marketing presentation  lastminute.com Spain 2010
lastminute.com Spain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9 August 2010 CONFIDENCIAL
Main homepage 9 August 2010 MPU 300X250 Rotating on homepage  Max size 25 kb Rich media accepted Ad served by Dent Leaderboard 728x90 Rotating on homepage  Max size 25 kb  Rich media accepted Ad served by Dent Text link 20 types Home page fixed  Linking to Co–branded microsite CONFIDENCIAL
Display in travel category front door  9 August 2010 MPU 300X250 max. file size 25kb  rich media accepted Ad served by Dent Leaderboard 728x90 max. file size 25kb rich media accepted Ad served by Dent Skyscraper  120x600 o 160x600 max. file size 25k  rich media accepted Ad served by Dent Banner 468x60 max. file size 25kb  rich media accepted Ad served by Dent Compatible Rich Med CONFIDENCIAL
9 August 2010 CONFIDENCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Homepage takeover standard
9 August 2010 CONFIDENCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Homepage takeover superior
Travel front door sponsorship 9 August 2010 CONFIDENCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated placement in travel front doors 9 August 2010 CONFIDENCIAL Logo clickable Hard coded Max file size 15kb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Display ads into search pages 9 August 2010 CONFIDENCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wait Screen 9 August 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENCIAL
Co- branded  Microsite  9 August 2010 CONFIDENCIAL Microsite with integrated booking engine Product offers relevant to the destination promoted Flash box with video or images on rotation Editorial Text and logo External link toward the partner’ site Integrated booking engine locked on destination
Confirmation  Email  9 August 2010 CONFIDENCIAL Banner 490x63 Ad served in confirmation email
Newsletters 9 August 2010 CONFIDENCIAL Banner 468x60 Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98%  Open rate 16%
Integrated placement Newsletters  9 August 2010 CONFIDENCIAL Image + text (max 130 types) Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98%  Open rate 16%
Stand alone email 9 August 2010 CONFIDENCIAL Database 300.000  emails  Hard code Static gif only 600x400 Open rate about 16%. CTR 2%
Contacts 9 August 2010 CONFIDENCIAL Martino Di Pietro Head of Media Italy and Spain  tel: +39 02 67191969  fax: +39 02 67191950 mob.it: +39 346 0342011  email:  [email_address] Jaime Guillén Media Executive Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: +34 93 600 29 20 email:  [email_address] Giuliana Caputo  Media Sales Specialist Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: (+34) 936002930 email:  [email_address]

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Ad opportunities spain en 2010

  • 1. CONFIDENCIAL marketing presentation lastminute.com Spain 2010
  • 2.
  • 3. Main homepage 9 August 2010 MPU 300X250 Rotating on homepage Max size 25 kb Rich media accepted Ad served by Dent Leaderboard 728x90 Rotating on homepage Max size 25 kb Rich media accepted Ad served by Dent Text link 20 types Home page fixed Linking to Co–branded microsite CONFIDENCIAL
  • 4. Display in travel category front door 9 August 2010 MPU 300X250 max. file size 25kb rich media accepted Ad served by Dent Leaderboard 728x90 max. file size 25kb rich media accepted Ad served by Dent Skyscraper 120x600 o 160x600 max. file size 25k rich media accepted Ad served by Dent Banner 468x60 max. file size 25kb rich media accepted Ad served by Dent Compatible Rich Med CONFIDENCIAL
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Co- branded Microsite 9 August 2010 CONFIDENCIAL Microsite with integrated booking engine Product offers relevant to the destination promoted Flash box with video or images on rotation Editorial Text and logo External link toward the partner’ site Integrated booking engine locked on destination
  • 12. Confirmation Email 9 August 2010 CONFIDENCIAL Banner 490x63 Ad served in confirmation email
  • 13. Newsletters 9 August 2010 CONFIDENCIAL Banner 468x60 Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98% Open rate 16%
  • 14. Integrated placement Newsletters 9 August 2010 CONFIDENCIAL Image + text (max 130 types) Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98% Open rate 16%
  • 15. Stand alone email 9 August 2010 CONFIDENCIAL Database 300.000 emails Hard code Static gif only 600x400 Open rate about 16%. CTR 2%
  • 16. Contacts 9 August 2010 CONFIDENCIAL Martino Di Pietro Head of Media Italy and Spain tel: +39 02 67191969  fax: +39 02 67191950 mob.it: +39 346 0342011 email: [email_address] Jaime Guillén Media Executive Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: +34 93 600 29 20 email: [email_address] Giuliana Caputo Media Sales Specialist Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: (+34) 936002930 email: [email_address]