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Gavin Bell Toc09 Long Tail Needs Community Sm

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How publishers can move beyond book sales and start running services which draw together the communities of people who have read the books they publish. ...

How publishers can move beyond book sales and start running services which draw together the communities of people who have read the books they publish.
The talk focuses on user experience design concepts and references activity theory as a strong future model.

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Gavin Bell Toc09 Long Tail Needs Community Sm Gavin Bell Toc09 Long Tail Needs Community Sm Document Transcript