224 April 11


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Print keeps on dying.

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224 April 11

  1. 1. TODAY1) Argument Hunters: Oxford2) A larger argument: what’s going to happen to print? (in groups)3) Report back/discuss4) Make sure you’re scheduled for a conference!5) The value of storyboarding– prep for your conference6) Homework: redux
  2. 2. On the next several slides……are your arguments from last class.We shall look at them now with acritical eye, seeking to separate the wellargued from the poorly articulated, toseparate those which are viable fromthose which cannot survive.It’s time to play Argument Hunters!
  3. 3. An Argument: books will not die• iDevices are used by millions; this broadens the audience for readers (as opposed to print audiences)• Readers won’t necessarily be swayed by length of material, but digital books still alleviate the need to print so many pages [Harry Potter Article]
  4. 4. An Argument: books will not dieAbout two months in King Library, a student scanned atextbook and sent it to his/her classmates. The studentwas reprimanded by the University (the extent towhich is unknown by students). This ties in to thearticle regarding “Throwing Google at the Book” page76, which states, “in many cases the publishers andrights holders of these books are unknown.” Wehappen to be in an academic setting, so Fair Use isassumed to cover us, but this exception wasn’t valid inthe above example. As such, the digital realm betterhandles the liabilities of students accessing material.
  5. 5. An Argument: books will not die• Amidst a larger argument, one of the biggest problems with print materials in academia is the problem with the physical books. “Physical books are expensive to produce, and they are easily damaged or stolen. Shelf space costs money to build. Shelving and reshelving books costs more.” Whereas computers are seemingly limitless -- with cloud computing offering infinite storage of media -- books are limited to what fits on the pages.• By increasing accessibility to published works, publishers are in no way negatively affected in terms of impact to revenue. Instead, a potential increase in the exposure to literature can only benefit publishers by introducing readers to material that would otherwise have never been discovered. Users can view snippets of works and essentially preview them, which can result in further sales.•
  6. 6. An Argument: What’s the argument? In “The Bookless Future,” David A. Bell elaborates on the negatives of theinevitability of the death of print media in wake of digital media’s rise to thethrone. The replacement of print media by digital media, according to Bell, isdecreasing scholarship, because reading in a digital forum seems to bemaking students worse readers than students of the past whose schoolingwas dominated by print resources. In “Harry Potter and the final chapter,”the author presents data revealing that the Harry Potter films raked in waymore revenue than the famous J.K. Rowling novels. Even though most peopleclaim to have enjoyed the books more, the general population was morekeen to indulge in the film versions, simply because digital media has becomemore relevant. In “Apple CEO Tim Cook,” the author talks about how TimCook is in trouble for increasing the prices of eBooks. The aforementionedknowledge of Tim Cook’s whereabouts suggests that the takeover by digitalmedia is negative in the fact that major digital media distributers will havethe power to control the prices and take in a large amount of profit—a profitnot attainable of print media distributors of the past.
  7. 7. An Argument: PRINT will not dieAlthough print culture is decreasing, print will never be absolete. David Bellargues that reading on tablet/computer devices is not as satisfisying noreasy as reading print. For example, tablets/computer devices induce eyestrain, require constant scrolling, and barely fix 500 words on a page."Tablets are not booklike enough." Even though information and knowledgeis readily available at our fingers because of the Internet, many readers areslow to adapt to technology and read the intangible digital version. DavidBell also cites that many students continue to print documents that areextremely long because the documents are too straining to read on ascreen. Digital content, especially long texts, interrupt the sequential flow ofreading. Most people dont sit down and read digital content from start tofinish without any interruptions. Also, print allows reader to interact withcontent. For example, students enjoy highlighting, marking, noting, andflipping ahead in physical books. This does not easily translate into thedigital world.
  8. 8. An Argument: PRINT will dieAs technology becomes more readily available, the pace ofpeoples lives becomes faster. The time for pleasure readinghas passed, and the trend of books being turned intomovies has allowed people to surpass books and ratherenjoy their time watching a movie. There are a few majorreasons for this change. First, people are constantly on thego, and movies present a way for them to enjoy the story ofa book, without taking many hours to read a book becauseit takes only a couple hours to watch a movie about it.
  9. 9. An Argument: PRINT will dieNext, people argue that movies make a book seem muchmore lively than simply just reading words on a page. Sincepeople watch the movies, they can more easily relate to thecharacters and the story because its easier for them topicture themselves as the character, rather than trying toimagine themselves as one. Google is scanning anddigitalizing all the books contained in major universitylibraries because students use online resources more thanprint ones. As college tuition rises, student have less moneyto purchase books, so having an alternative and moreaffordable route, it more sensible and appealing.
  10. 10. An Argument: PRINT will dieLastly, in the article about Tim Cook (CEO of Apple Inc.), ittalks about how the prices of E-Books are more expensive,even though using e-books greatly reduces the expenses ofa company. The reason for this is that E-books are in suchhigh demand, because no one wants to use print mediaanymore.
  11. 11. An Argument: Google books is goodNicole and I believe that, overall, what Google is doing withGoogle Books is good. Its beneficially for students,educators, and those who dont have easy access to alibrary or bookstore. Although they are receiving monetarybenefits from this process, they are attempting to boostbook sales, popularity, and awareness by not offering thewhole book in certain circumstances and offering places tobuy the book online if that is available.
  12. 12. An Argument: Google books is goodWe understand that there are issues with authors andpublishers not being asked for their express permission fortheir books to be available, but as was mentioned its"improbable to the point of impossibility" for Google to askeveryone connected to a book for their permission. Wedont have issue with what were doing, and we think ifauthors or publishers have issue with it they should go toGoogle to get the book in question taken down, not theother way around.
  13. 13. An Argument: print might be dying?• When comparing Harry Potter’s films and books, the contrast in gross is staggering. The movies grossed a substantial amount more when compared to the books. This comparison shows the increase in the desire to consume media in forms other than print. There is much debate over books and other paper medias becoming less prevalent in society. According to David Bell’s article, the majority of companies who produce print media are working to convert all forms to digital.• Because digital media is much more convenient, many scholars argue written media is becoming extinct and the consumption of digital media is on a substantial rise.
  14. 14. And now…You practiced last class.You read even more for today.You’ve heard me talk about it.Your grandma loves it.Today: in groups of EXACTLY 3, formulate a visual-verbal (no aural needed, but welcome if you sodesire) argument for or against the death of print.IT MUST BE AN ACTUAL SUPPORTED ARGUMENT!
  15. 15. When finished…Email your argument toalexanp3@t ye oldeMiami OHdotedu
  16. 16. Homewerk itI want you to spend the rest of our class time working onpreliminary storyboards for your MAP project.These could take on many forms, from literal storyboardsto wireframes, depending on what your project is meantto look like (some examples coming on the next fewslides). You need to have this done FOR YOURCONFERENCE. Emailing it to me, or bringing a print copy,is your ticket in the door to my office. No Storyboard, noconference, no credit for class all of next week.
  17. 17. For next week…Have a storyboard foryour conference. Be ontime. Bachelor 369, justup the stairs and to theleft. Come with yourrevision questions, withproject questions, etc.