Digital Disruptions


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Presentation for the Massachusetts Library System's Bending Boundaries Conference, April 16, 2014.

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  • Barry Schwartz: The Paradox of Choice. The more choices and users are paralyzed by choice or gravitate to the known.
  • “Amazon are evil bastards–I loath them, I fear them,” said best-selling British author Anthony Horowitz, giving the opening keynote speech at the London Book Fair’s Publishing for Digital Minds conference in London, quickly adding, “but I use them all the time because they’re wonderful and that’s part of the problem.”
  • (Honestly publishers have not figured this out)
  • Digital Disruptions

    1. 1. Digital Disruptions The Intersection of Libraries and Publishers in the Digital Information Age   John Rodzvilla Senior Digital Publisher-in- Residence Emerson College Bending Boundaries: Libraries as Publishers, April 16, 2014
    2. 2. Two Cultures, One Goal Cover from Library Journal, May 1, 2009
    3. 3. Part 1: The Divide
    4. 4. How Librarians See the World Image from published-record, last accessed 4/10/2014
    5. 5. Library Issues 1. Patron Access 2. $$$ 3. Community 4. Volume of Information
    6. 6. How Publishers See the World Association of American Publisher’s General Annual Meeting 2014 “The Next Chapter in Protecting IP: Policy, Disruption, Innovation and Sustainability” Image originally from:, last accessed November 2010
    7. 7. The Publishing Reference Desk Image from Binghamton University Libraries, last accessed 4/10/2014
    8. 8. What Publishers Do (Simplified) Editorial  Developmental  Copyediting/ Proofreading Production  Interior Design  Cover Design Sales/ Distribution  Markets and Distro. Agreements
    9. 9. Number of Publishers The Big 5  PenguinRandom House, HarperCollins, Simon & Schuster, Macmillan and Hachette 300 - 400 Mid-sized publishers 86,000 small publishers Source: “The U.S. Book Market,” German Book Office ( pdfs/2013/buchmarkt_usa_market_updated_november_15_2013.pdf_40487.pdf)
    10. 10. Number of New Titles Published by Traditional Publishers, 1999-2011
    11. 11. Traditional vs. Self-Published, 2002-2011
    12. 12. Sales
    13. 13. A Note on Digital Two truths  Most publishers = content providers  Frontlist is easy, backlist is $$$ THE TRIPLE A
    14. 14. Publishing Issues 1. Access 2. Discoverability 3. Community 4. Quality
    15. 15. Access 1. Digital Rights Management (DRM) 1. Control 2. Every book, its (one and only) reader 1. HarperCollins: 26 lends per e-book 2. Overdrive’s long reliance on Adobe Digital Editions 2. “Readers don’t like DRM” is not a legitimate criticism.
    16. 16. Discoverability 1. How do people find a book? 1. Shelf space vs. number of books published 2. Reviews 3. Oprah, come back! 4. Online social recommenders to the rescue! Amazon is Discoverability!
    17. 17. Community 1. Community= Readers= $$$$ 2. Please talk about our book, but don't share.
    18. 18. Quality  Who is doing quality control?  Why isn’t there more outcry?  Is it just me?  Or are readers just not reading? Image of Casual Vacancy from unreadable, last accessed 4/10/2014
    19. 19. It is Time to Change Our Outlook.
    20. 20. The Publisher as Librarian Data on Readers and Usage Image by christopher_ brown, Some Rights Reserved
    21. 21. The Publisher as Librarian  “Data will continue to go more mainstream in the book world, impacting every aspect of the book publishing process, and data insights will push change onto all parts of the book publishing supply chain.” ~Dominique Raccah, Sourcebooks CEO Publishers are looking at ways to use data from readers to make an more enriching digital experience.
    22. 22. The Librarian as Publisher Editing Patrons and Archives Image from National Portrait Gallery, rawsearch=ObjectID/,/is/,/61909/,/false/,/false&newprofile=CAP&newstyle=single, PD
    23. 23. Things to Think About The Editorial Process Project Management Copyright ROI Professional Quality in Design and Layout Marketing Distribution
    24. 24. Inspiration  Sacramento’s I Street Press  Los Gatos Public Library  Provincetown Public Press  Library Publishing Directory  The Library Publishing Toolkit
    25. 25. Ideas and Opportunities Archives  In-house content being ignored. Community Press  Patrons and underserved populations. Small Presses and Publishers  Independent Publishers of New England Digital Distributions  Amazon, B&N, Apple, Bookbaby, Vook,
    26. 26. Ideas and Opportunities Ingram Content Group, Liibook, Inkling, Aerbook, 52 Novels, Smashwords, Wattpad, Werdsmith, Arcade Sunshine, Atavist, Unbound, Slicebook, issu, Maz, Bibliocrunch, Lulu, Booktango, eBookit, Pressbooks, Booktype, Adobe Publishing Suite, Scribd, Noisetrade (audio), gumroad, espresso book machine, xlibris, iUniverse, Lightning Source, Blurb
    27. 27. Questions? Comments? Please contact me: John Rodzvilla Senior Digital Publisher-in- Residence Emerson College Twitter: @rodzvilla