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1. intro to consumer behavior

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  • 1. strategy: means by which objectives are consciously and systematically pursued and obtained in mark: means is the influence of exchanges with consumers obj: increase favorable thoughts and marketing strategy feelings, increase chances of trial and purchase what is a mark stra: marketing stimuli directed at target consumers, to influence what they think, feel, do 1. Introduction to Consumer Behavior dynamic interaction of affect and cognition, behavior and the environment is dynamic involves interactions consumer behavior involves exchanges1. Introduction to Consumer Behavior.mmap - 17/11/2010 -

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