1. strategy: means by which objectives are
consciously and systematically pursued
and obtained
in mark: means is the influence of
exchanges with consumers
obj: increase favorable thoughts and
marketing strategy feelings, increase chances of trial and
purchase
what is a mark stra: marketing stimuli
directed at target consumers, to influence what they think, feel, do
1. Introduction to
Consumer Behavior
dynamic interaction of affect and
cognition, behavior and the environment
is dynamic
involves interactions consumer behavior
involves exchanges
1. Introduction to Consumer Behavior.mmap - 17/11/2010 -