My Resume and portfolio, highlighting my best work as of July, 2012

1. Résumé of Gabrielle Siegel
Education
Barnard College, Columbia University, New York, NY
Bachelor of Arts, May 2014 | G.P.A. 3.80
Relevant Skills
Dreamweaver HTML/CSS Copywriting &
Illustrator Some Javascript Editing
Photoshop Pages
Flash Microsoft Office
Indesign Photography
Relevant Experience
Palmerlee Design – January - May, 2012
Design Intern
Worked on many design projects, including websites, posters and dropcards, for clients
like The Filling Station and singer Mirel Wagner. Also responsible for product
photography to feature on client’s website.
Peniferella Creative – September - December, 2011
Design and Project Management Intern
Designed various projects, including welcome document to send new clients. Also
responsible for tasks involving client relations, such as sending website proposals, and
for major organizational jobs, like compiling master proposal templates.
Freelance Designer – 2011-Present
Designed many projects including postcards and t-shirts, for several New York City
businesses and student groups including Umbrella Arts and Orchesis Dance Group.
Fig Cooking School, LLC – New Haven, Summer 2009 - Present
Graphic and Web Designer
Designed and built website (www.figcookingschool.com) using HTML and Javascript.
Also designed range of promotional materials, including brochure, gift certificate,
postcard, sticker and recipe packets.
Fig Test Kitchen – Fall 2009 - Present
Blogger, Designer, Photographer
Co-writer and chief designer of The Fig Test Kitchen. Responsible for designing blog
layout and seasonal banners, as well as photographing a wide variety of foods. Posts are
routinely featured on Foodgawker, Tastespotting and Tasteologie.

2. THe Fig Cooking School
website | www.figcookingschool.com | programming, photography, copywriting
The client wanted a website that was professional, beautiful and easy to use, and that clearly expressed how
fun and informative her classes were. The final product includes custom desktop backgrounds, over ten photo
galleries and faq, media and testimonial pages that feature pinterest-style blocks with jquery animation.

3. THe Fig COoking School
blog | www.figtestkitchen.com | design, photography & photo editing, writing
Along with designing layout and aesthetic of blog, client wanted custom banners on which the word “fig” was
written in a food related to the background photo (i.e. powdered sugar or jam, see below). Periodically articles
also featured short recipes written over a photo as well, with a pdf attached for easy printing and reading.

4. Peniferella Creative
welcome document | design, some copywriting
welcome 1 intro
to
peniferella! 2 about content
3&4
submission guidelines, rules and regulations
5&6 the process
917.763.5658 | hello@peniferella.com | www.peniferella.com
7
revision options and search engine optimization
keys to content-ment what makes your website yours
We’ve got your layout, graphical elements and architecture taken care of, but here’s the straight story: your site will only
the process 6 simple steps to website nirvana
1 Proposal & planning
be good as your content, visual and otherwise. This is the part we’ll need you to take care of – the part that makes your
site uniquely “you.” The more prepared you are during this pre-production phase of your website, the better your site
will be, so get a pencil and a piece of paper and go! You contact us. You fill out our questionnaire so we know what you’re all about. We talk. You like us
because we’re friendly and different. We send you a proposal which outlines everything we plan to do
say what you need to say for you and how and when we plan to do it.
2 Agreement & deposit
We recommend you start writing your copy now. Like, right now. Before you do anything else. Seriously. Without
knowing what you have to say, it’s very difficult to organize your site, and one of the most important aspects of the
building process is organization. Stay “on point” as much as possible. Don’t ramble. People have short attention spans, We like each other, and we’re ready for the next steps. By now we understand your tastes, your
so much text on a website is a very bad thing. Don’t forget a spell check and a good old fashioned proof read. wants, needs, and desires, and have an idea of where we’re going. We send you an agreement and
an invoice, and if possible, agree to meet face to face.
when 1000 words just don’t cut it We both sign the agreement and send them back along with your deposit. This is 50% of the
There are two basic types of images for your website - images which are part of the interface, and images which are estimated total fee. If you don’t have hosting, you get it now. Please ask us before you do so as it’s
part of the content: very important to have a good host for your specific needs.
3 Content & hosting
Interface images are used within the design of your site to convey a mood, tell a visual story, give your site
some spice.
Content images are photos of, say, you, the owner of the company, or a product you’re selling. We readily We give you an account on our company extranet which you’re just going to love. Everything about it
accept digital (or digitized) images and charge an extra fee for scanning your images. Remember, you can is awesome, but most importantly, it’s really easy to use. This provides both of us real-time
make your images smaller, but not bigger, so sending them at higher resolution is always a good idea. Don’t transparency as we build your website. This helps us to streamline the communication process, track
worry, we’ll re-size them and optimize them for web. our progress and always stay on the same page.
If you don’t have images and need them we would be more than happy to recommend one of our professional Each client receives a unique login and password for the duration of the development process. This is
photographer cohorts or put you in touch with a reputable library of stock photography. We will always match you with where we’ll keep the schedule, the to-do lists, upload your files, send and receive messages, edit your
the best possible purveyor of images for your specific needs. copy and all that good stuff. If you need help figuring this out, just ask us and we’ll be happy to help
2 | about content 5 | the process – how it works
i love you, you’re perfect...
now change
Your website is beautiful. You love it. Your friends love it. Your mother loves it.
But naturally, 6 months later, you’ve got content to add, or delete, or change. Here are your options...
We do it
We’d be more than happy to make your updates for you. We charge by our hourly rate for this and there’s a
one-hour minimum for updates and revisions. It’s for this reason that we recommend that you consolidate your
revision work and send it over all at the same time, so that you can get the most for your money!
Remember, always give us a couple of weeks lead time when booking a round of changes.
Flash clients will most likely need this option, as Flash is a little complicated, and a lot of Action Script has to be
written by hand to make it go.
You do it
If we have built a Content Management System into your website, you will be able to update pre-defined
portions of your site yourself. We need to know ahead of time if we’ll be doing this. Ask us about this option
and we’ll explain it to you!
i just googled you!
We are not search engine optimizers, but we can certainly instruct you on how to help increase your results all
by yourself. We’ll load your pages with all the appropriate stuff to expedite this process. If you think you need a
professional, we’d be more than happy to recommend a specialist to you.
7 | updates and SEO

5. Peniferella Palmerlee Design
Creative | Welcome Document
website | www.bergenstreetstrategy.com | design
The client wanted a simple, horizontally-scrolling website for her Brooklyn-based marketing firm. I worked with
Eric Palmerlee to design this website, most notably designing the center word-graphic framed by the exclamation
point, the company’s logo.
website holding page | www.evoolution.ca| design

6. Just Sauce
branding concept | logo and bottle design, copywriting
The client wanted a design and branding concept for a new brand of tomato sauce to market in Brooklyn, NY.
Using the color of the sauce as a backdrop, I designed a label that emphasized the sauce’s dietary virtues while
showing that it was delicious because it hadn’t been designed with restrictions in mind. I designed a flexible “Just
Sauce” company logo that could be easily modified to label each sauce by changing the circle into a tomato for
“Just Marinara” or a basil leaf for a future “Just Pesto” launch.
just
marinara
just
sauce
Y
Fig Cooking S
www. figcooking
just
marinara .28
We ca

7. THe Fig Cooking School
gift certificate | design, copywriting
Lucky You !
Y o W
Fig Cooking SchoY -
www. figcooking . ,
.288.4142
We cant wait to meet you!
* ______ -
p : ____________________________________ : _______________________________________________________
:
o W
meet you!

8. phone 203.675.1293
email gabriellesiegel@gmail.com