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Seven Core Competency Framework of a WordPress Pro

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The first in a three-webinar series, WordPress Web Designer's Secrets Revealed. Find out what you don't know you don't know.

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Seven Core Competency Framework of a WordPress Pro

  1. 1. + @JudiKnight #1 Seven Core Competencies of a WordPress Pro Webinar Master Class Series #1 Web Designer’s Secrets Revealed
  2. 2. + Hi, I’m Judi Knight @judiknight Serial Entrepreneur: Ph.D. Clinical Psychologist, CEO of Medical Records Software Company and Real Estate Developer Founder and Creative Director of a WordPress Web Design Agency, New Tricks Organizer of the WordPress User’s Meetup Group with 3,000+ members Lead Organizer of WordCamp Atlanta for five years. Speaker at WordCamps across the country including WordCamp US and Keynote speaker
  3. 3. + BEFORE WE START B Turn off your phone, close your other tabs, and get rid of any distractions!
  4. 4. + What’s Going to Happen Tonight • 5-minute intro • 45-minute training • 10 minutes to tell you about something I’ve created just for you • 15-minute Q and A Session • I invite you to stay till the end of Q&A when I’m going to give you a free but valuable gift - that’ll change the way you do business!
  5. 5. + What I’m Going To Teach You • Why it’s so easy to get stuck on the path to becoming a WordPress Pro. • The Seven Core Competency areas you must know to succeed in this field.
  6. 6. + TELL ME IN THE CHAT Are you a current or aspiring WordPress web designer or developer?
  7. 7. + TELL ME IN THE CHAT DOES THIS SOUND LIKE YOU?
  8. 8. + TELL ME IN THE CHAT Your website projects end up spiraling out of control, costing you time and money. But you don’t know how to stop it from happening again.
  9. 9. + TELL ME IN THE CHAT DOES IT SOUND LIKE YOU?
  10. 10. + TELL ME IN THE CHAT You want to confidently build client websites without spinning your wheels and doubting your abilities.
  11. 11. + TELL ME IN THE CHAT WHAT ABOUT THIS ONE?
  12. 12. + TELL ME IN THE CHAT You’ve tried going to WP Meetups and attending WordCamps to develop your skills but it’s not enough and you’re frustrated.
  13. 13. + AM I CLAIRVOYANT? No. I’ve been right where you are now, and I didn’t like it at all! So listen the bio I shared with you is every bit true but it wasn’t the full story. Here’s the inside scoop:
  14. 14. + Hi, I’m Judi Knight The back story. . . In 2000, I got a divorce and left the family owned software company selling my shares to my ex-husband. I let my psychology license go so wouldn’t ever “fall back” on doing psychotherapy because I could. I went into commercial real estate development designing and building loft projects - which I loved. In the mid-2000’s I saw the writing on the wall about the coming real estate crash. I built a simple WordPress website to sell my properties. It worked, but I didn’t get the prices for them that I had anticipated. I knew I was going to need to get a job and I had no idea what I was going to do.
  15. 15. + HOW I BECAME AN “ACCIDENTAL” WORDPRESS DESIGNER I was sitting in my friend’s coffee shop, doling out advice to friends about starting their new business with a WordPress website. Other people overheard these conversations and asked for my card. I’d say, “I don’t have a card.” They’d say, “I don’t care. I want to work with you.” I’d say, “But, I don’t have a business.” This kept happening until I realized. . .
  16. 16. + THIS IS WHAT’S NEXT FOR ME! I’d found my new career. WordPress Web Design combined my skills in psychology, technology and design. The very first site I got paid for, I thought was SO great that I wanted to submit it to the WordPress.org Showcase. I had no idea how far my skill set was from being in that Showcase. Little did I know how much I didn’t know, or . . . how hard this path was going to be. But it makes sense now. . .
  17. 17. + Conscious Competence Model Me after my first client website
  18. 18. + Web Designer’s Learning Curve Unconscious Incompetence You Don't Know What You Don't Know You’ve made a website or two and are proud and excited about what you’ve accomplished. But, you have no way to accurately judge the quality and don’t know how far you are from doing good work. You like web design and think this would be a great way to make a living working for yourself.
  19. 19. + Web Designer’s Learning Curve Conscious Competence Model Me after several client websites Me after my first client website
  20. 20. + Web Designer’s Learning Curve Conscious Incompetence You Know How Much You Don't Know You’ve been building websites and are starting to realize it’s not as easy as you thought it would be. You start to get discouraged because it’s hard to deal with the anxiety that comes from being confronted by yet one more thing you don't know. You wish you had a systematic process for learning and a way to get feedback from experts when you need it.
  21. 21. + Web Designer’s Learning Curve Conscious Competence Model Started hosting the Atl. WP Meetup
  22. 22. + Web Designer’s Learning Curve Pro Competence You Know What You Know You know what you’re doing, but it takes a lot of effort as you continue to learn. When you complete a project, you’re confident in the quality of your work. You’re charging a decent rate. Your clients are happy with the results you achieve and they refer others to you. PRO
  23. 23. + Web Designer’s Learning Curve Conscious Competence Model
  24. 24. + Web Designer’s Learning Curve Unconscious Competence You Just Know Creating effective websites has become second nature. You’re a confident expert in your field and sought- after for the quality of your work. You’re able to push the envelope of design and development. You’re a teacher and role model.
  25. 25. + PATH TO BECOMING A PRO
  26. 26. + Why Is Going From Stage 2 to 3 So Hard?
  27. 27. + Conscious Incompetence Three Options: 1. Teach yourself over time, which is difficult if you don’t know what you don’t know. 2. Give up and quit because it’s too uncomfortable being a beginner. 3. Find a teacher who has a method and a curriculum.
  28. 28. + The Challenge to Becoming a WP Pro is: • WordPress Meetups and WordCamps – love ‘em but they aren’t enough. • There hasn’t been a systematic foundation in everything you need to know to move through conscious incompetence to the conscious competence stage that we so desperately desire. There are Freelancing courses, Coding Courses, and even WordPress Courses but they’re still not enough to provide a solid foundation. • You need a teacher and a comprehensive curriculum but it hasn’t existed.
  29. 29. + How Do I Know This? • Rapid-Fire Website Critiques at WordCamps around the country • I encountered countless, frustrated web designers and developers stuck in what I now know was Stage Two in the Learning Curve • It made me really sad since I saw no easy path for them to become competent pros.
  30. 30. + Necessity is the Mother of Invention • I asked myself, “What would the path need to consist of?” • I Identified seven core competencies that every designer or developer needs to have under their belts to become a pro. • I’m going to tell you about them now.
  31. 31. CORE COMPETENCY 1. CLIENT/BUSINESS MANAGEMENT • Client Consultations • Pricing Websites Like a Pro • Proposals • Contracts • Project Management Skills • Client Management System
  32. 32. CORE COMPETENCY 1. CLIENT/BUSINESS MANAGEMENT
  33. 33. SPECIAL GIFT FOR STAYING THROUGH TO THE END Stick Around Until The End And Get Our Free Website Pricing Course
  34. 34. CORE COMPETENCY 2. USER EXPERIENCE & USABILITY • Build Instant Expertise. Follow the latest research on how people use websites, what they like and don’t like, and what works and what doesn’t. • Arm yourself with data on best practices for readability, navigation, scrolling, parallax, moving parts and pieces, stock images, sidebars, footers, opt-ins, contact pages. about pages, etc.
  35. 35. CORE COMPETENCY 3. DESIGN SKILLS • Web-Specific Design • Branding, Logos and Graphics • Color, Typography, White Space • Website Image Selection and Use • Page Design Elements • Long-Form Sales Page Design
  36. 36. CORE COMPETENCY 4. ONLINE MARKETING • Blogging • Newsletters • Online Conversion Methods • Creation of Opt-Ins • Creating Sales Funnels
  37. 37. CORE COMPETENCY 4. ONLINE MARKETING
  38. 38. CORE COMPETENCY 5. MESSAGING & CONTENT • Content Audits: culling, adding & reorganization of website content. • Information Architecture. What type content page or posts are needed. How to categorize and display to make it accessible to visitors. • Writing for the Web - How to insure your content is readable and engaging. • Home Page Content -Telling the brand story in a way that resonates with the client’s ideal customer.
  39. 39. CORE COMPETENCY 5. MESSAGING & CONTENT
  40. 40. CORE COMPETENCY 6. WORDPRESS SKILLS • Installing and Configuring WordPress • Know all WordPress functionality • Pages, Posts, Custom Post-Types • How to install and troubleshoot themes and plugins • Know WordPress under-the-hood - files • How to choose and test plugins • Choose a Theme Framework and learn it inside and out. • E-commerce, Real Estate, Portfolios
  41. 41. CORE COMPETENCY 7. TECHNICAL SKILLS • Domain Registrars and Web Hosts • DNS, A Records, MX Records • Site Migration Methods • Backing Up WP Files and Databases • Updating Plugins and WP Versions • Troubleshooting Techniques • Using 301 Redirects to Preserve SEO of Old Site • Improving Speed and Performance
  42. 42. + 7 Core Competency Areas of a Pro Web Designer Develop a Strong Foundation and Become a True Professional
  43. 43. + You Don’t Have to Do It All. But You Do Have to Know What to Do! If you’re building websites as a freelancer, no matter what your background: technician, web designer or developer, you’ll have to have a foundation in all of these seven competency areas. Even If you don’t have a particular skill or ability, you’ll have to know enough about each competency area so you can effectively manage your projects and hire the right professionals to do what you can’t or would prefer not to do.
  44. 44. + TELL ME IN THE CHAT Can You See Why You’ve Been Stuck?
  45. 45. + Can You See. . . • For anyone in Stage 2, Conscious Incompetence it’s not your fault - It’s a normal and uncomfortable part of learning any new skill. • The longer you stay in Phase 2, trying to learn everything yourself, without a path and a guide, the higher the likelihood you’re going to get frustrated and quit. • Can you see how this Conscious Competence stage would be so much easier to traverse if there was a proven path to follow? • Tell me in the chat.
  46. 46. + If you’re in Stage 2, you’re in luck. . . I’ve created a tested path you can follow that provides the foundation you need, with group and individual coaching. By the end of this 90-day, online adventure, you’ll be able to price, close, build, and deliver effective websites and be well on your way to having a successful career.
  47. 47. + A Tested, Systematic Path to Pro  The Mastery Course has been strategically organized to provide you a solid foundation across the Seven Core Competency Framework,  You’ll learn everything you need to price, close, build, and deliver effective websites for clients who appreciate your expertise and compensate you for the value of your work.  During the course, you’ll put what you’re learning into practice, step-by-step. While following the course curriculum, you’ll niche, brand, design, build, and launch your own effective, professional website ( or build one for a client, friend, or organization). Achieving that alone is more than worth the cost of the course.
  48. 48. + 4 Month Online Course Includes: Ten Modules with 5-9 Lessons in Each 30-Day Money Back Guarantee Module 1: Foundation Module 2: Niche and Branding Module 3: Technical Expertise Module 4: Website Content Module 5: Themes and Plugins Module 6: Designing Your Website Module 7: Content Marketing Module 8: Attract and Close Clients Module 9: User Testing, SEO and Analytics Module 10: Security, Launch and Maintenance
  49. 49. + Weekly Group Coaching Sessions Oh Great! This is so helpful!
  50. 50. + Three Individual Sessions at Milestones 30-Day Money Back Guarantee I’m Glad I Could Get This Feedback Session On My Website Design.
  51. 51. + Slack Group For Peer Support, Sharing Resources and Feedback
  52. 52. + APPLY FOR NEXT SESSION! This is the only course of its kind that gives you what you need to traverse the dangerous waters to becoming a competent professional. It’s the course wish I could have taken all those years ago. I’m happy to be able to offer it to you now. Apply to see if it’s for you: https://tinyurl.com/masterycourse2018
  53. 53. + THAT’S IT FOR NOW! Go forth and make websites

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