SlideShare a Scribd company logo
1 of 12
Download to read offline
Sursa: TSYS Banking and Social Media 2013
Sursa: Deloitte ‘Who says banks can’t be social?‘ 2014
Total noi fani acumulati de cele mai active 6 banci
din Romania pe Facebook
Sursa: Facebrands 10-02-2016
0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000
Banca A
Banca B
Garanti Bank
Banca C
Banca D
Banca E
2013
2014
2015
Numarul total de fani care au interactionat cu paginile
celor 6 cele mai active banci din Romania pe Facebook
Sursa: Facebrands 10-02-2016
9x
Ce fel de mesaje transmit bancile din Romania in
social media?
Sursa: EY 2016 „Social media si mediul
de afaceri romanesc”
Generatia Y doreste sa faca aproape totul ONLINE
Sursa: KPMG ‘Banking for the future’
April 2015
Sursa: KPMG ‘Banking for the future’
April 2015
71% dintre clienti considera ca relatia lor cu banca
este una axata doar pe tranzactiile pe care le fac
Source: Reuters Institute Journalistm, Media and technology predictions 2016,
Continutul video a reprezentat 50% din traficul
generat in 2015 de dispozitivele mobile.
In mai putin de 6 ani acest procent va ajunge la 70%.
https://www.youtube.com/user/GarantiBankRO/
Numarul total de minute vizionate din #cuincredere
se apropie de jumatatea timpului necesar sa vezi
intreg serialul Tanar si Nelinistit
Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank

More Related Content

Similar to Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank

Ires analiza national_banking_index
Ires analiza national_banking_indexIres analiza national_banking_index
Ires analiza national_banking_indexiresibc
 
2015 E-ghid de supravietuire virtuala
2015 E-ghid de supravietuire virtuala2015 E-ghid de supravietuire virtuala
2015 E-ghid de supravietuire virtualaDiana Sirghi
 
Unicredit tiriac bank_bizsmscamp
Unicredit tiriac bank_bizsmscampUnicredit tiriac bank_bizsmscamp
Unicredit tiriac bank_bizsmscampRevistaBiz
 
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRD
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRDInovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRD
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRDSorin Mihai Popa
 
Viitorul in mobile banking
Viitorul in mobile bankingViitorul in mobile banking
Viitorul in mobile bankingPrivateBanker.ro
 
The 1 meter Highway, or how a cause can mobilize a community.
The 1 meter Highway, or how a cause can mobilize a community.The 1 meter Highway, or how a cause can mobilize a community.
The 1 meter Highway, or how a cause can mobilize a community.Fugasin & Partners
 
Follow-up: 5 tendințe digitale pentru industria de turism din .r
Follow-up: 5 tendințe digitale pentru industria de turism din .rFollow-up: 5 tendințe digitale pentru industria de turism din .r
Follow-up: 5 tendințe digitale pentru industria de turism din .rPetrvs L.
 

Similar to Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank (12)

Ires analiza national_banking_index
Ires analiza national_banking_indexIres analiza national_banking_index
Ires analiza national_banking_index
 
Mkt 360
Mkt 360Mkt 360
Mkt 360
 
Mkt 360
Mkt 360Mkt 360
Mkt 360
 
Sorin tranca @mkt 360
Sorin tranca @mkt 360Sorin tranca @mkt 360
Sorin tranca @mkt 360
 
2015 E-ghid de supravietuire virtuala
2015 E-ghid de supravietuire virtuala2015 E-ghid de supravietuire virtuala
2015 E-ghid de supravietuire virtuala
 
Unicredit tiriac bank_bizsmscamp
Unicredit tiriac bank_bizsmscampUnicredit tiriac bank_bizsmscamp
Unicredit tiriac bank_bizsmscamp
 
Newsletter 4
Newsletter 4Newsletter 4
Newsletter 4
 
Branduri mai 2010
Branduri mai 2010Branduri mai 2010
Branduri mai 2010
 
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRD
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRDInovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRD
Inovarea este cheia dezvoltarii - Un interviu cu Sorin Mihai Popa, BRD
 
Viitorul in mobile banking
Viitorul in mobile bankingViitorul in mobile banking
Viitorul in mobile banking
 
The 1 meter Highway, or how a cause can mobilize a community.
The 1 meter Highway, or how a cause can mobilize a community.The 1 meter Highway, or how a cause can mobilize a community.
The 1 meter Highway, or how a cause can mobilize a community.
 
Follow-up: 5 tendințe digitale pentru industria de turism din .r
Follow-up: 5 tendințe digitale pentru industria de turism din .rFollow-up: 5 tendințe digitale pentru industria de turism din .r
Follow-up: 5 tendințe digitale pentru industria de turism din .r
 

More from Gabriel Barliga

Biz PR Conference 2017 - Golin, iSense
Biz PR Conference 2017 - Golin, iSenseBiz PR Conference 2017 - Golin, iSense
Biz PR Conference 2017 - Golin, iSenseGabriel Barliga
 
Biz PR Conference 2017 - George Mîncilă, Craftars
Biz PR Conference 2017 - George Mîncilă, CraftarsBiz PR Conference 2017 - George Mîncilă, Craftars
Biz PR Conference 2017 - George Mîncilă, CraftarsGabriel Barliga
 
Biz PR Conference 2017 - Ciprian Susanu, Dare Digital
Biz PR Conference 2017 - Ciprian Susanu, Dare DigitalBiz PR Conference 2017 - Ciprian Susanu, Dare Digital
Biz PR Conference 2017 - Ciprian Susanu, Dare DigitalGabriel Barliga
 
Biz PR Conference 2017 - Monica Jitariuc, MSL The Practice
Biz PR Conference 2017 - Monica Jitariuc, MSL The PracticeBiz PR Conference 2017 - Monica Jitariuc, MSL The Practice
Biz PR Conference 2017 - Monica Jitariuc, MSL The PracticeGabriel Barliga
 
BrandRo 2017 - Alexandra Cojocaru, Unlock Market Research
BrandRo 2017 - Alexandra Cojocaru, Unlock Market ResearchBrandRo 2017 - Alexandra Cojocaru, Unlock Market Research
BrandRo 2017 - Alexandra Cojocaru, Unlock Market ResearchGabriel Barliga
 
BrandRo 2017 - Alex Negrea
BrandRo 2017 - Alex NegreaBrandRo 2017 - Alex Negrea
BrandRo 2017 - Alex NegreaGabriel Barliga
 
BrandRo 2017 - Ana Maria Diceanu, GMP PR
BrandRo 2017 - Ana Maria Diceanu, GMP PRBrandRo 2017 - Ana Maria Diceanu, GMP PR
BrandRo 2017 - Ana Maria Diceanu, GMP PRGabriel Barliga
 
BrandRo 2017 - Sebastian Olar, Publicis România
BrandRo 2017 - Sebastian Olar, Publicis RomâniaBrandRo 2017 - Sebastian Olar, Publicis România
BrandRo 2017 - Sebastian Olar, Publicis RomâniaGabriel Barliga
 
BrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutBrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutGabriel Barliga
 
BrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverBrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverGabriel Barliga
 
BrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecBrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecGabriel Barliga
 
BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research Gabriel Barliga
 
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetGabriel Barliga
 
ADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sGabriel Barliga
 
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielGabriel Barliga
 
ADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPGabriel Barliga
 
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardGabriel Barliga
 
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRGabriel Barliga
 
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaGabriel Barliga
 
ADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoGabriel Barliga
 

More from Gabriel Barliga (20)

Biz PR Conference 2017 - Golin, iSense
Biz PR Conference 2017 - Golin, iSenseBiz PR Conference 2017 - Golin, iSense
Biz PR Conference 2017 - Golin, iSense
 
Biz PR Conference 2017 - George Mîncilă, Craftars
Biz PR Conference 2017 - George Mîncilă, CraftarsBiz PR Conference 2017 - George Mîncilă, Craftars
Biz PR Conference 2017 - George Mîncilă, Craftars
 
Biz PR Conference 2017 - Ciprian Susanu, Dare Digital
Biz PR Conference 2017 - Ciprian Susanu, Dare DigitalBiz PR Conference 2017 - Ciprian Susanu, Dare Digital
Biz PR Conference 2017 - Ciprian Susanu, Dare Digital
 
Biz PR Conference 2017 - Monica Jitariuc, MSL The Practice
Biz PR Conference 2017 - Monica Jitariuc, MSL The PracticeBiz PR Conference 2017 - Monica Jitariuc, MSL The Practice
Biz PR Conference 2017 - Monica Jitariuc, MSL The Practice
 
BrandRo 2017 - Alexandra Cojocaru, Unlock Market Research
BrandRo 2017 - Alexandra Cojocaru, Unlock Market ResearchBrandRo 2017 - Alexandra Cojocaru, Unlock Market Research
BrandRo 2017 - Alexandra Cojocaru, Unlock Market Research
 
BrandRo 2017 - Alex Negrea
BrandRo 2017 - Alex NegreaBrandRo 2017 - Alex Negrea
BrandRo 2017 - Alex Negrea
 
BrandRo 2017 - Ana Maria Diceanu, GMP PR
BrandRo 2017 - Ana Maria Diceanu, GMP PRBrandRo 2017 - Ana Maria Diceanu, GMP PR
BrandRo 2017 - Ana Maria Diceanu, GMP PR
 
BrandRo 2017 - Sebastian Olar, Publicis România
BrandRo 2017 - Sebastian Olar, Publicis RomâniaBrandRo 2017 - Sebastian Olar, Publicis România
BrandRo 2017 - Sebastian Olar, Publicis România
 
BrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutBrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOut
 
BrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverBrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, Unilever
 
BrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecBrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, Farmec
 
BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research
 
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
 
ADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five's
 
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
 
ADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMP
 
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
 
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
 
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
 
ADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, Origo
 

Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank

  • 1.
  • 2.
  • 3. Sursa: TSYS Banking and Social Media 2013
  • 4. Sursa: Deloitte ‘Who says banks can’t be social?‘ 2014
  • 5. Total noi fani acumulati de cele mai active 6 banci din Romania pe Facebook Sursa: Facebrands 10-02-2016
  • 6. 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 Banca A Banca B Garanti Bank Banca C Banca D Banca E 2013 2014 2015 Numarul total de fani care au interactionat cu paginile celor 6 cele mai active banci din Romania pe Facebook Sursa: Facebrands 10-02-2016 9x
  • 7. Ce fel de mesaje transmit bancile din Romania in social media? Sursa: EY 2016 „Social media si mediul de afaceri romanesc”
  • 8. Generatia Y doreste sa faca aproape totul ONLINE Sursa: KPMG ‘Banking for the future’ April 2015
  • 9. Sursa: KPMG ‘Banking for the future’ April 2015 71% dintre clienti considera ca relatia lor cu banca este una axata doar pe tranzactiile pe care le fac
  • 10. Source: Reuters Institute Journalistm, Media and technology predictions 2016, Continutul video a reprezentat 50% din traficul generat in 2015 de dispozitivele mobile. In mai putin de 6 ani acest procent va ajunge la 70%.
  • 11. https://www.youtube.com/user/GarantiBankRO/ Numarul total de minute vizionate din #cuincredere se apropie de jumatatea timpului necesar sa vezi intreg serialul Tanar si Nelinistit