Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
AIR MILES REWARD MILES
Gamification in Customer Engagement
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114...
AIR MILES REWARD MILES
• AIRMILES seem to understand
the true power of gamification
in loyalty programs:
– Accelerating en...
AIR MILES REWARD MILES
• Air Miles recognizes
that the impact of its
loyalty program is
ultimately driven by
earning and s...
AIR MILES REWARD MILES
• Any loyalty specialist
will tell you that when
both rates go higher,
the ulitmate winner is
the l...
AIR MILES REWARD MILES
• By creating a competitive
element between
members, Air Miles will
drive check-in (and hence
visit...
AIR MILES REWARD MILES
• What’s best about this effort
is that it is driving
engagement among the best
members -- often no...
AIR MILES REWARD MILES
• All this is achieved by
gamification which offers
much higher visibility while
keeping costs per
...
 Air miles reward miles - Gamification in customer engagement - Manu Melwin Joy
 Air miles reward miles - Gamification in customer engagement - Manu Melwin Joy
 Air miles reward miles - Gamification in customer engagement - Manu Melwin Joy
Upcoming SlideShare
Loading in …5
×

Air miles reward miles - Gamification in customer engagement - Manu Melwin Joy

AIRMILES seem to understand the true power of gamification in loyalty programs:
Accelerating engagement and understanding
Targeting the underlying drivers of loyalty program impact
Controlling PR related costs

  • Be the first to comment

  • Be the first to like this

Air miles reward miles - Gamification in customer engagement - Manu Melwin Joy

  1. 1. AIR MILES REWARD MILES Gamification in Customer Engagement
  2. 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  3. 3. AIR MILES REWARD MILES • AIRMILES seem to understand the true power of gamification in loyalty programs: – Accelerating engagement and understanding – Targeting the underlying drivers of loyalty program impact – Controlling PR related costs
  4. 4. AIR MILES REWARD MILES • Air Miles recognizes that the impact of its loyalty program is ultimately driven by earning and spending rates.
  5. 5. AIR MILES REWARD MILES • Any loyalty specialist will tell you that when both rates go higher, the ulitmate winner is the loyalty factor
  6. 6. AIR MILES REWARD MILES • By creating a competitive element between members, Air Miles will drive check-in (and hence visits) to its sponsor locations -- a key driver of earning levels.
  7. 7. AIR MILES REWARD MILES • What’s best about this effort is that it is driving engagement among the best members -- often not the focus of companies -- despite it being the highest likely ROI in terms of business value
  8. 8. AIR MILES REWARD MILES • All this is achieved by gamification which offers much higher visibility while keeping costs per impression lower (without impacting good will)

×