Lessons learned in banking in 2015

1. Sergiu Mircea – Marketing, Communications & Products

2. Lessons learned in banking in 2015…

3. Lesson learned
Disruption is important
….but legacy matters too

4. Lesson learned
The product is essential
...but the sales power matters too

5. Lesson learned
Research is overrated
…but helps a lot

6. Lesson learned
Storytelling is the new Holly Grail of marketing
….but it is very hard to do it right

7. Lesson learned
Strategy is queen
….campaign ubiquity is king

8. Lesson learned
There is no such thing as overinvestment in customer knowledge

10. Va asteaptam pe Strada BT