A candidate for an open parliamentary seat in a European country was trailing in the polls by 16 points against his own party. The candidate held two Tele-Town Hall events where they spoke live to thousands of voters in the district. On average, 65% of voters participated for 6 minutes. On Election Day, the candidate received 48% of the vote compared to 44% for the incumbent, winning the seat.

1. TELE-TOWN HALL Case Study Targeted, live communication: GETS RESULTS!

2. The Case: 2010 parliamentary election Location: Europe

3. The case: Race for an open parliamentary seat Single-mandate, majoritarian district Total eligible voters: 44 thousand

4. The candidate: Challenged the incumbent 4 years ago and lost Suffers from low name recognition… … and low favorability ratings.

5. Polls showed the candidate trailing his own party by 16 points

6. campaign Impact of Tele-Town hall Conducted 2 Tele-Town Hall events…

7. Campaign & Tele-Town hall: During 2 Tele-Town Hall events… …made live contact with thousands of voters in the district Average participation rate: 65% Average duration of participation: 6 mins.

8. Election Day: 48% 44%

9. Numbers tell the story During the 2008 US Congressional Election campaign a public opinion polling firm conducted surveys measuring the impact of Tele-Town Hall…

10. In Congressional district B:

11. In a primary election contest:

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