Daniel Salvatore - 2010 Municipal Election <ul><li>Public Affairs C3 </li></ul>
<ul><li>Queen’s University Grad </li></ul><ul><ul><ul><li>Political Science </li></ul></ul></ul><ul><ul><ul><li>Campus Con...
The Campaign Team
Why C3 got involved
<ul><li>City of Vaughan  </li></ul><ul><ul><ul><li>City north of Toronto </li></ul></ul></ul><ul><ul><ul><li>Five wards </...
The Riding <ul><li>Ward boundaries </li></ul><ul><ul><ul><li>Steeles Ave. to Major Mackenzie Dr. </li></ul></ul></ul><ul><...
<ul><li>Difficult to find info specific to Ward 2  </li></ul><ul><ul><ul><li>One of the challenges in municipal campaigns ...
Vaughan: Demographics <ul><li>Pop. 15 yrs + by generation status*  </li></ul><ul><ul><ul><li>Total: 118, 810 </li></ul></u...
What we found <ul><li>Demographics of Ward 2: </li></ul><ul><ul><ul><li>Either young families or elders </li></ul></ul></u...
Integration <ul><li>Canvassing </li></ul><ul><ul><li>- Played the role of volunteers.  </li></ul></ul><ul><ul><li>- Luke a...
Canvassing Blitz  Oct. 16, 2010 <ul><ul><ul><li>Canvassing : </li></ul></ul></ul><ul><ul><ul><li>Face-to-face interaction ...
Canvassing Blitz  Oct. 16, 2010 <ul><ul><ul><ul><ul><li>Objectives :  To determine supporters and to  increase awareness o...
Canvassing Blitz  Oct. 16, 2010 <ul><ul><ul><li>Outcome :  Along with Daniel’s team, we successfully reached out to all po...
Daniel Salvatore  Campaign BBQ
  Purpose <ul><li>- Engage and solicit support from community members  </li></ul><ul><li>- Answer questions about campaign...
Humber PR Role <ul><li>BBQ Set-up and Take down </li></ul><ul><li>Distribution of literature  </li></ul><ul><li>Engage wit...
Social Media <ul><li>C3 on the Campaign Trail </li></ul><ul><ul><li>Developed a blog for peers to express their thoughts/e...
The Blog  C3’s on the Campaign Trail <ul><li>Each member of the C3 Campaign Team was asked to contribute to the blog </li>...
<ul><li>“ I was pleasantly surprised to see how many people are concerned and want change in their municipal political spe...
<ul><li>“ I was not expecting to talk to so many people who are engaged and interested in municipal elections. I really di...
<ul><li>“ Youth participation is declining at a terrifying pace so anything thing we can do to involve our demographic is ...
<ul><li>“ If we want youth involved in politics, we should really get them started as soon as possible…Even if they don’t ...
<ul><li>“ Sounds corny, but I really felt like I was making a difference.” </li></ul><ul><li>-Rachel </li></ul>
<ul><li>“ I was nervous. I, along with most of the C3ers, had never canvassed before…[But] once we did the first few house...
<ul><li>“ At 22, he ran a campaign that rivaled that of many veteran politicians.  It was well-organized. It was strategic...
<ul><li>“ Unfortunately we didn’t win, but participating in the process gave me the framework to see just how much a commu...
<ul><ul><li>Daniel was mentioned, tagged and tweeted about by various peers, in hopes of spreading awareness on his politi...
<ul><ul><li>A Facebook page was developed for Daniel to create awareness and engage Vaughan residents and media </li></ul>...
<ul><li>Scrutineer: The job of a scrutineer is to observe the electoral process to prevent the occurrence of corruption or...
<ul><ul><li>When you arrive at 9:45, you are entitled to see the empty ballot box and witness the sealing of the ballot bo...
What Did We Learn? <ul><li>Voter Apathy </li></ul><ul><li>Low Voter Turnout </li></ul><ul><li>Political Corruption </li></...
The results <ul><li>Daniel Salvatore received  23% of the final vote. </li></ul>
The results <ul><li>The incumbent, Tony Carella, won </li></ul><ul><li>Margin between the top two candidates was only 121 ...
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Public Affairs Presentation - Daniel Salvatore Campaign Wrap-up

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  • Compared to Ontario: Pop in gen status - 9,819,420 - 1st: 3,340,205 - 2nd: 1,912,460 - 3rd: 4,566,755 Age - Median: 39.0 - % over 15: 81.8 Pop in labour force - 9,819,420 - In: 6,587,580 - Not in: 3,231,845 Pop. vis. min - 12,028,895 - Visible: 2,745,200 Not: 9,283,690
  • Public Affairs Presentation - Daniel Salvatore Campaign Wrap-up

    1. 1. Daniel Salvatore - 2010 Municipal Election <ul><li>Public Affairs C3 </li></ul>
    2. 2. <ul><li>Queen’s University Grad </li></ul><ul><ul><ul><li>Political Science </li></ul></ul></ul><ul><ul><ul><li>Campus Conservatives </li></ul></ul></ul><ul><ul><ul><li>Queen’s Model Parliament </li></ul></ul></ul><ul><ul><ul><li>Student Government </li></ul></ul></ul><ul><li>Lifelong Vaughan resident </li></ul>A L L A B O U T D A N
    3. 3. The Campaign Team
    4. 4. Why C3 got involved
    5. 5. <ul><li>City of Vaughan </li></ul><ul><ul><ul><li>City north of Toronto </li></ul></ul></ul><ul><ul><ul><li>Five wards </li></ul></ul></ul><ul><li>Daniel’s riding </li></ul><ul><ul><li>Ward 2 – Woodbridge West </li></ul></ul>The Riding
    6. 6. The Riding <ul><li>Ward boundaries </li></ul><ul><ul><ul><li>Steeles Ave. to Major Mackenzie Dr. </li></ul></ul></ul><ul><ul><ul><li>Between Highway 50 and Pine Valley Dr </li></ul></ul></ul><ul><ul><ul><li>Twenty-five polling stations: #24 to #49 </li></ul></ul></ul><ul><ul><ul><ul><li>Commonly located at schools, community centres, condos and seniors’ homes </li></ul></ul></ul></ul><ul><ul><ul><li>http://bit.ly/ward2woodbridge </li></ul></ul></ul>
    7. 7. <ul><li>Difficult to find info specific to Ward 2 </li></ul><ul><ul><ul><li>One of the challenges in municipal campaigns - fewer resources at disposal </li></ul></ul></ul><ul><ul><ul><li>Disadvantage - hard to know your target demographic </li></ul></ul></ul><ul><li>Best source at federal and provincial levels </li></ul><ul><ul><ul><li>Statistics Canada’s Federal Electoral District (FED) profiles </li></ul></ul></ul><ul><ul><ul><li>Analyze data for Vaughan to predict Woodbridge’s demographics </li></ul></ul></ul>Vaughan: Demographics
    8. 8. Vaughan: Demographics <ul><li>Pop. 15 yrs + by generation status* </li></ul><ul><ul><ul><li>Total: 118, 810 </li></ul></ul></ul><ul><ul><ul><li>1st: 64, 335 </li></ul></ul></ul><ul><ul><ul><li>2nd: 44, 280 </li></ul></ul></ul><ul><ul><ul><li>3rd or more: 10, 190 </li></ul></ul></ul><ul><li>Age </li></ul><ul><ul><ul><li>Median age: 35.6 </li></ul></ul></ul><ul><ul><ul><li>% of population 15 and older: 77.4 </li></ul></ul></ul><ul><li>Pop. 15 yrs + by labour force activity* </li></ul><ul><ul><ul><li>Total: 118, 810 </li></ul></ul></ul><ul><ul><ul><li>In labour force: 84, 250 </li></ul></ul></ul><ul><ul><ul><li>Not in labour force: 34, 565 </li></ul></ul></ul><ul><li>Pop. by visible minority groups* </li></ul><ul><ul><ul><li>Total: 153, 530 </li></ul></ul></ul><ul><ul><ul><li>Visible minorities (all groups): 39, 190 </li></ul></ul></ul><ul><ul><ul><li>Not a visible minority: 114, 340 </li></ul></ul></ul><ul><ul><li>* 20% sample data . Taken from StatsCan: Federal Electoral District Profile of Vaughan, Ontario (2003 Representation Order), 2006 Census </li></ul></ul>
    9. 9. What we found <ul><li>Demographics of Ward 2: </li></ul><ul><ul><ul><li>Either young families or elders </li></ul></ul></ul><ul><ul><ul><li>East Indian influence </li></ul></ul></ul><ul><ul><ul><li>English not the first language </li></ul></ul></ul><ul><ul><ul><li>Live-in grandparents common </li></ul></ul></ul><ul><ul><ul><li>Everyone had small dogs </li></ul></ul></ul>
    10. 10. Integration <ul><li>Canvassing </li></ul><ul><ul><li>- Played the role of volunteers. </li></ul></ul><ul><ul><li>- Luke and Dan </li></ul></ul><ul><ul><li>- Specific tasks for us to complete. </li></ul></ul><ul><ul><li>- Canvassing was tailored for our class. </li></ul></ul><ul><li>BBQ </li></ul><ul><ul><li>- Worked more closely with other campaign staff members </li></ul></ul><ul><ul><li>- Set up and work the BBQ. </li></ul></ul><ul><li>Election Day </li></ul><ul><ul><li>- Completely integrated with the existing staff </li></ul></ul><ul><ul><li>- Many students were paired up with campaign staff </li></ul></ul><ul><ul><li> to scrutineer and monitor the polls. </li></ul></ul>
    11. 11. Canvassing Blitz Oct. 16, 2010 <ul><ul><ul><li>Canvassing : </li></ul></ul></ul><ul><ul><ul><li>Face-to-face interaction with voters, achieved by knocking on door’s in a designated area. Also can be done via telephone </li></ul></ul></ul>
    12. 12. Canvassing Blitz Oct. 16, 2010 <ul><ul><ul><ul><ul><li>Objectives : To determine supporters and to increase awareness of Daniel’s campaign among the residents of Ward 2, Woodbridge </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tools : A literature piece on Daniel, an invitation to the BBQ and a sunny disposition </li></ul></ul></ul></ul></ul>
    13. 13. Canvassing Blitz Oct. 16, 2010 <ul><ul><ul><li>Outcome : Along with Daniel’s team, we successfully reached out to all potential voters and documented supporters. </li></ul></ul></ul>That’s over 18,000 doors since June!
    14. 14. Daniel Salvatore Campaign BBQ
    15. 15. Purpose <ul><li>- Engage and solicit support from community members </li></ul><ul><li>- Answer questions about campaign platform </li></ul><ul><li>- Have fun and celebrate with the community </li></ul><ul><li>- Increase awareness and gain publicity for Daniel </li></ul>
    16. 16. Humber PR Role <ul><li>BBQ Set-up and Take down </li></ul><ul><li>Distribution of literature </li></ul><ul><li>Engage with community members </li></ul><ul><li>Answer questions about platform </li></ul>
    17. 17. Social Media <ul><li>C3 on the Campaign Trail </li></ul><ul><ul><li>Developed a blog for peers to express their thoughts/experiences on the experience as a whole </li></ul></ul><ul><ul><li>The blog was a collaborative space to comment on our efforts as we moved through the election process </li></ul></ul>
    18. 18. The Blog C3’s on the Campaign Trail <ul><li>Each member of the C3 Campaign Team was asked to contribute to the blog </li></ul><ul><li>For many, it was their first time campaigning so they recorded their own personal experience and thoughts on the election </li></ul>
    19. 19. <ul><li>“ I was pleasantly surprised to see how many people are concerned and want change in their municipal political spectrum.” -Dustin </li></ul>
    20. 20. <ul><li>“ I was not expecting to talk to so many people who are engaged and interested in municipal elections. I really did not think people cared as much as they do.” -Sophie </li></ul>
    21. 21. <ul><li>“ Youth participation is declining at a terrifying pace so anything thing we can do to involve our demographic is great to see.” -Richelle </li></ul>
    22. 22. <ul><li>“ If we want youth involved in politics, we should really get them started as soon as possible…Even if they don’t align with a political party yet, municipal politics are a great way to get involved in a non-partisan setting.” - Steph </li></ul>
    23. 23. <ul><li>“ Sounds corny, but I really felt like I was making a difference.” </li></ul><ul><li>-Rachel </li></ul>
    24. 24. <ul><li>“ I was nervous. I, along with most of the C3ers, had never canvassed before…[But] once we did the first few houses in teams, I felt confident in my ability to speak about Dan and his campaign objectives.” </li></ul><ul><li> -Laura Banks </li></ul>
    25. 25. <ul><li>“ At 22, he ran a campaign that rivaled that of many veteran politicians.  It was well-organized. It was strategically planned. It was diligently executed.” </li></ul><ul><li>-Kelsey </li></ul>
    26. 26. <ul><li>“ Unfortunately we didn’t win, but participating in the process gave me the framework to see just how much a communications officer has to offer to a campaign such as this one.” -Nathan </li></ul>
    27. 27. <ul><ul><li>Daniel was mentioned, tagged and tweeted about by various peers, in hopes of spreading awareness on his political objectives </li></ul></ul><ul><ul><li>Both Dan & the Campaign Team (Steph) Tweeted regularly, interacting with residents & media </li></ul></ul>Social Media Twitter
    28. 28. <ul><ul><li>A Facebook page was developed for Daniel to create awareness and engage Vaughan residents and media </li></ul></ul><ul><ul><li>Used to promote events, website, post photos, aggregate media coverage </li></ul></ul>Social Media Facebook
    29. 29. <ul><li>Scrutineer: The job of a scrutineer is to observe the electoral process to prevent the occurrence of corruption or genuine mistakes. </li></ul><ul><li>Scrutineers can object politely to any irregularities. </li></ul><ul><li>Each scrutineer in charge of a poll. </li></ul><ul><li>As a scrutineer we checked into our poll at 9:45 to ensure that all procedures were properly followed. The polls open at 10am. </li></ul>Scrutineering
    30. 30. <ul><ul><li>When you arrive at 9:45, you are entitled to see the empty ballot box and witness the sealing of the ballot box and the start up of the ballot counter. </li></ul></ul><ul><ul><li>During the day we travelled around our polls to remind supporters that it was voting day. </li></ul></ul><ul><ul><li>Polls close at 8pm and the count begins. </li></ul></ul><ul><ul><li>The Deputy Returning Officer announces the official numbers at that poll. </li></ul></ul><ul><ul><li>Those numbers are called into the campaign office. </li></ul></ul>Scrutineering
    31. 31. What Did We Learn? <ul><li>Voter Apathy </li></ul><ul><li>Low Voter Turnout </li></ul><ul><li>Political Corruption </li></ul><ul><li>Campaigning is Hard Work! </li></ul><ul><li>Hard to Campaign for New Candidates </li></ul><ul><li>Local Politics Matters! </li></ul>
    32. 32. The results <ul><li>Daniel Salvatore received 23% of the final vote. </li></ul>
    33. 33. The results <ul><li>The incumbent, Tony Carella, won </li></ul><ul><li>Margin between the top two candidates was only 121 votes </li></ul><ul><li>This was an incredible result for Dan’s first campaign. </li></ul><ul><li>With the amount of people reached, we familiarized Dan with the community. This will make a good foundation for a future campaign. </li></ul>

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