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Telephone town hall case post campaign
1.
TELEPHONE TOWN HALL
Case Study Targeted, live communication: GETS RESULTS!
2.
The Case: Mayor’s
Race Location: Europe
3.
The case: Candidate
elected mayor Defeated a long-time incumbent Total eligible voters: 70 thousand
4.
The candidate: Challenged
the incumbent 4 years ago and lost Suffered from low name recognition… … and low favorability ratings.
5.
Polls showed the
candidate trailing his own party by 16 points
6.
Response to Tele-Town
hall Conducted 4 Tele-Town Hall events…
7.
Response to Tele-Town
hall: During 4 Tele-Town Hall events… …made livecontact, calling up to 10,000 voters during the events Average participation rate: 68% Average duration of participation: 8 mins.
8.
Telephone Town Hall
Participation Rates
9.
Average Duration of
Participation (in minutes) By the fourth event, the participants were tuning in for an average of more than eleven minutes!
10.
next@fwdaffairs.com
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