The Game of #Cash examines what drives revenue in a business, how to save and where to spend #cash, and the implications of doing business in different tax jurisdictions. Discover how fun and insightful finance can be when you gamify profit and loss sheets. Create a CFO avatar and begin collecting precious acorns which you can trade in exchange for #caaaaash. Prevent all the acorns from dropping out of the basket, while dodging the tax man and his merry henchmen. For more visit: http://futurebooks.com.sg/blog/jfdis-game-of-cash-event-in-singapor/3042

1. Prepared for
JFDI, March 2012.
WELCOME TO THE
GAME OF #CASH

2. ABOUT US
@futureb00ks
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3. THE GAME
OF #CASH
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4. #CASH
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5. #CAAA
AASH
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6. AWAKEN THE CFO
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7. SETUP A CFO
AVATAR
STAMINA
INTELLECT
CREATIVE
SOCIAL
SPIRIT
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8. MEET YOUR
OPPONENTS
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9. GOOD MONEY /
BAD MONEY
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10. SUMMONTHE CFO
It’s 500k !!
No We’ve worked on
this deal for
months
My bonus !!
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11. CFO IS A POWERFUL +
CREATIVE CHARACTER
I love non-
GAAP metrics
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12. CFO IS A POWERFUL +
CREATIVE CHARACTER
How should we
account for revenue?
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13. 60% OF INTERNET
IPOs ARE <
LISTED PRICE
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14. PEOPLE WHO CAN’T
PLAY THE GAME
SUCKERS
BIG FISH
WHALES
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15. AVOID BECOMING
A TARGET
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16. GAMIFY
FINANCIAL
REPORTS

17. PROFIT + LOSS
STATEMENT
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18. PART 1:
THE EARLY
GAME.

19. VALUE PROPOSITION
That’s it! It’s acorns
they want!!
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20. REVENUE
=
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21. NOTHING
HAPPENS UNTIL
SOMEONE SELLS
SOMETHING
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22. ANTICIPATE NOT
MAKING REVENUE
Change product
Change revenue model
Change sales process
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23. CHANGE YOUR
PRODUCT
Nightclubs replaced
alcohol with water
and energy drinks.
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24. CHANGE YOUR
PRODUCT
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25. CHANGE YOUR
PRODUCT
Steve Jobs
introduced
iPads, anticipating
falling PC sales.
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26. HP WENT HOME
HP got its tablet
business wrong
$3.3 billion
learning
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27. RATE OF
CHANGE
7 years








5 years


3 years
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28. CHANGE THE
REVENUE MODEL
70%
60% Revenue generated by
50%
top 100 grossing
games 2011.
40%
30%
20% Paid apps
10%
Freemium
0% apps
Jan Feb Mar April May June
Revenue generated
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29. 50% OF
START-UPS
GO HOME IN
YEAR ONE
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30. PAUL GRAHAM’S
STARTUP CURVE
When do I
exit, if ever?
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31. CHANGE THE
SALES PROCESS
Be prepared to
break a few eggs
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32. SALES ORGANISATIONS
ARE UNPREDICTABLE
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33. MORE
TRANSACTIONAL
THE REVENUE
MODEL, THE LESS
EXPOSURE
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34. PEOPLE CHANGE THE
DYNAMICS OF A SALE
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35. GOOGLE DON’T MAKE
FREE PRODUCTS
Secondary Mums and
market of sellers dads


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36. PART 2:
THE MIDDLE
GAME

37. CONSERVE #CASH
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38. CONSERVE #CASH
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39. CONSERVE #CASH
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40. GAMIFY
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41. FOCUS YOUR
ATTENTION
Key line items
Key metrics
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42. ANALYSTS LOOK AT OVER
AND UNDER SPEND
You’re so tight
you cannot move.
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43. GOOGLE:
MIDDLE GAME
Google are a
cost leader
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44. APPLE:
MIDDLE GAME
R+D / sales
decreased
R+D annually
grew by 33%
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45. MAKE
EARNING
BEFORE TAX +
INTEREST
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46. PART 3:
THE END
GAME

47. KEEP THE #CASH
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48. PROFIT + #CASH
KEEP THE LOSS
STATEMENT
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49. PHBs MAKE
UP 98% OF
BUSINESS
WORLDWIDE
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50. GOVERNMENTS ARE PLAYING
THE GAME OF #CASH
Governments
farm PHBs.
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51. MNCs PAYING LESS
TAX THAN PHBs
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52. MOVE THE
GOLDEN EGG
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53. ANTICIPATE NOT
MAKING REVENUE
Tax jurisdiction
Minimise tax
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54. MAKE NET PROFIT
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55. OEM SCREWAGES
Apple announced a $2.65 per
share quarterly dividend for the
first time since 1995.
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56. NOW CELEBRATE
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57. STAY IN
TOUCH
Email us at
inquiry@futurebooks.com.sg or
visit www.futurebooks.com.sg
@futureb00ks
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58. http://www.businesspundit.com/25-corporations-that-pay-less-taxes-than-you-do/
http://www.insidevirtualgoods.com/future-social-gaming/
http://techcrunch.com/2011/12/05/badoo-revenue/
http://www.asymco.com/2012/01/30/you-cannot-buy-innovation/
CREDITS
http://venturebeat.com/2012/03/23/dividend-yields/
http://www.avc.com/a_vc/2012/03/the-startup-curve.html
http://nintendo.wikia.com/wiki/Game_%26_Watch
http://futurebooks.com.sg/blog/the-highest-and-lowest-tax-regimes-on-the-planet/1939

59. TERMS OF USE
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