Prepared forJFDI, March 2012.WELCOME TO THEGAME OF #CASH
ABOUT US                         @futureb00kswww.futurebooks.com.sg
#CASHwww.futurebooks.com.sg
#CAAAAASHwww.futurebooks.com.sg
AWAKEN THE CFOwww.futurebooks.com.sg
SETUP A CFOAVATAR                         STAMINA                         INTELLECT                         CREATIVE      ...
MEET YOUROPPONENTSwww.futurebooks.com.sg
GOOD MONEY /BAD MONEYwww.futurebooks.com.sg
SUMMONTHE CFO                         It’s 500k !!   No                    We’ve worked on                         this de...
CFO IS A POWERFUL +CREATIVE CHARACTER                         I love non-                         GAAP metricswww.futurebo...
CFO IS A POWERFUL +CREATIVE CHARACTER                         How should we                         account for revenue?ww...
60% OF INTERNETIPOs ARE <LISTED PRICEwww.futurebooks.com.sg
PEOPLE WHO CAN’TPLAY THE GAMESUCKERSBIG FISHWHALESwww.futurebooks.com.sg
AVOID BECOMINGA TARGETwww.futurebooks.com.sg
GAMIFYFINANCIALREPORTS
PROFIT + LOSSSTATEMENTwww.futurebooks.com.sg
PART 1:THE EARLYGAME.
VALUE PROPOSITION                         That’s it! It’s acorns                             they want!!www.futurebooks.co...
REVENUE                         =www.futurebooks.com.sg
NOTHINGHAPPENS UNTILSOMEONE SELLSSOMETHINGwww.futurebooks.com.sg
ANTICIPATE NOTMAKING REVENUE     Change product     Change revenue model     Change sales processwww.futurebooks.com.sg
CHANGE YOURPRODUCT                         Nightclubs replaced                         alcohol with water                 ...
CHANGE YOURPRODUCTwww.futurebooks.com.sg
CHANGE YOURPRODUCT                         Steve Jobs                         introduced                         iPads, an...
HP WENT HOME                         HP got its tablet                         business wrong                         $3.3...
RATE OFCHANGE                                                     7 years                                                ...
CHANGE THEREVENUE MODEL       70%       60%                                                         Revenue generated by  ...
50% OFSTART-UPSGO HOME INYEAR ONEwww.futurebooks.com.sg
PAUL GRAHAM’SSTARTUP CURVE                         When do I                         exit, if ever?www.futurebooks.com.sg
CHANGE THESALES PROCESS                         Be prepared to                         break a few eggswww.futurebooks.com...
SALES ORGANISATIONSARE UNPREDICTABLEwww.futurebooks.com.sg
MORETRANSACTIONALTHE REVENUEMODEL, THE LESSEXPOSUREwww.futurebooks.com.sg
PEOPLE CHANGE THEDYNAMICS OF A SALEwww.futurebooks.com.sg
GOOGLE DON’T MAKEFREE PRODUCTS                             Secondary               Mums and                             ma...
PART 2:THE MIDDLEGAME
CONSERVE #CASHwww.futurebooks.com.sg
CONSERVE #CASHwww.futurebooks.com.sg
CONSERVE #CASHwww.futurebooks.com.sg
GAMIFYwww.futurebooks.com.sg
FOCUS YOURATTENTION     Key line items     Key metricswww.futurebooks.com.sg
ANALYSTS LOOK AT OVERAND UNDER SPEND                         You’re so tight                         you cannot move.www.f...
GOOGLE:MIDDLE GAME                         Google are a                         cost leaderwww.futurebooks.com.sg
APPLE:MIDDLE GAME                         R+D / sales                         decreased                                   ...
MAKEEARNINGBEFORE TAX +INTERESTwww.futurebooks.com.sg
PART 3:THE ENDGAME
KEEP THE #CASHwww.futurebooks.com.sg
PROFIT + #CASHKEEP THE LOSSSTATEMENTwww.futurebooks.com.sg
PHBs MAKEUP 98% OFBUSINESSWORLDWIDEwww.futurebooks.com.sg
GOVERNMENTS ARE PLAYINGTHE GAME OF #CASH                          Governments                          farm PHBs.www.futur...
MNCs PAYING LESSTAX THAN PHBswww.futurebooks.com.sg
MOVE THEGOLDEN EGGwww.futurebooks.com.sg
ANTICIPATE NOTMAKING REVENUE     Tax jurisdiction     Minimise taxwww.futurebooks.com.sg
MAKE NET PROFITwww.futurebooks.com.sg
OEM SCREWAGES                         Apple announced a $2.65 per                         share quarterly dividend for the...
NOW CELEBRATEwww.futurebooks.com.sg
STAY INTOUCH                         Email us at                         inquiry@futurebooks.com.sg or                    ...
http://www.businesspundit.com/25-corporations-that-pay-less-taxes-than-you-do/          http://www.insidevirtualgoods.com/...
TERMS OF USEwww.futurebooks.com.sg
Game of #cash
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Game of #cash

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The Game of #Cash examines what drives revenue in a business, how to save and where to spend #cash, and the implications of doing business in different tax jurisdictions.

Discover how fun and insightful finance can be when you gamify profit and loss sheets.

Create a CFO avatar and begin collecting precious acorns which you can trade in exchange for #caaaaash.

Prevent all the acorns from dropping out of the basket, while dodging the tax man and his merry henchmen.

For more visit: http://futurebooks.com.sg/blog/jfdis-game-of-cash-event-in-singapor/3042

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Transcript of "Game of #cash"

  1. 1. Prepared forJFDI, March 2012.WELCOME TO THEGAME OF #CASH
  2. 2. ABOUT US @futureb00kswww.futurebooks.com.sg
  3. 3. THE GAMEOF #CASHwww.futurebooks.com.sg
  4. 4. #CASHwww.futurebooks.com.sg
  5. 5. #CAAAAASHwww.futurebooks.com.sg
  6. 6. AWAKEN THE CFOwww.futurebooks.com.sg
  7. 7. SETUP A CFOAVATAR STAMINA INTELLECT CREATIVE SOCIAL SPIRITwww.futurebooks.com.sg
  8. 8. MEET YOUROPPONENTSwww.futurebooks.com.sg
  9. 9. GOOD MONEY /BAD MONEYwww.futurebooks.com.sg
  10. 10. SUMMONTHE CFO It’s 500k !! No We’ve worked on this deal for months My bonus !!www.futurebooks.com.sg
  11. 11. CFO IS A POWERFUL +CREATIVE CHARACTER I love non- GAAP metricswww.futurebooks.com.sg
  12. 12. CFO IS A POWERFUL +CREATIVE CHARACTER How should we account for revenue?www.futurebooks.com.sg
  13. 13. 60% OF INTERNETIPOs ARE <LISTED PRICEwww.futurebooks.com.sg
  14. 14. PEOPLE WHO CAN’TPLAY THE GAMESUCKERSBIG FISHWHALESwww.futurebooks.com.sg
  15. 15. AVOID BECOMINGA TARGETwww.futurebooks.com.sg
  16. 16. GAMIFYFINANCIALREPORTS
  17. 17. PROFIT + LOSSSTATEMENTwww.futurebooks.com.sg
  18. 18. PART 1:THE EARLYGAME.
  19. 19. VALUE PROPOSITION That’s it! It’s acorns they want!!www.futurebooks.com.sg
  20. 20. REVENUE =www.futurebooks.com.sg
  21. 21. NOTHINGHAPPENS UNTILSOMEONE SELLSSOMETHINGwww.futurebooks.com.sg
  22. 22. ANTICIPATE NOTMAKING REVENUE Change product Change revenue model Change sales processwww.futurebooks.com.sg
  23. 23. CHANGE YOURPRODUCT Nightclubs replaced alcohol with water and energy drinks.www.futurebooks.com.sg
  24. 24. CHANGE YOURPRODUCTwww.futurebooks.com.sg
  25. 25. CHANGE YOURPRODUCT Steve Jobs introduced iPads, anticipating falling PC sales.www.futurebooks.com.sg
  26. 26. HP WENT HOME HP got its tablet business wrong $3.3 billion learningwww.futurebooks.com.sg
  27. 27. RATE OFCHANGE 7 years         5 years   3 yearswww.futurebooks.com.sg
  28. 28. CHANGE THEREVENUE MODEL 70% 60% Revenue generated by 50% top 100 grossing games 2011. 40% 30% 20% Paid apps 10% Freemium 0% apps Jan Feb Mar April May June Revenue generatedwww.futurebooks.com.sg
  29. 29. 50% OFSTART-UPSGO HOME INYEAR ONEwww.futurebooks.com.sg
  30. 30. PAUL GRAHAM’SSTARTUP CURVE When do I exit, if ever?www.futurebooks.com.sg
  31. 31. CHANGE THESALES PROCESS Be prepared to break a few eggswww.futurebooks.com.sg
  32. 32. SALES ORGANISATIONSARE UNPREDICTABLEwww.futurebooks.com.sg
  33. 33. MORETRANSACTIONALTHE REVENUEMODEL, THE LESSEXPOSUREwww.futurebooks.com.sg
  34. 34. PEOPLE CHANGE THEDYNAMICS OF A SALEwww.futurebooks.com.sg
  35. 35. GOOGLE DON’T MAKEFREE PRODUCTS Secondary Mums and market of sellers dads  www.futurebooks.com.sg
  36. 36. PART 2:THE MIDDLEGAME
  37. 37. CONSERVE #CASHwww.futurebooks.com.sg
  38. 38. CONSERVE #CASHwww.futurebooks.com.sg
  39. 39. CONSERVE #CASHwww.futurebooks.com.sg
  40. 40. GAMIFYwww.futurebooks.com.sg
  41. 41. FOCUS YOURATTENTION Key line items Key metricswww.futurebooks.com.sg
  42. 42. ANALYSTS LOOK AT OVERAND UNDER SPEND You’re so tight you cannot move.www.futurebooks.com.sg
  43. 43. GOOGLE:MIDDLE GAME Google are a cost leaderwww.futurebooks.com.sg
  44. 44. APPLE:MIDDLE GAME R+D / sales decreased R+D annually grew by 33%www.futurebooks.com.sg
  45. 45. MAKEEARNINGBEFORE TAX +INTERESTwww.futurebooks.com.sg
  46. 46. PART 3:THE ENDGAME
  47. 47. KEEP THE #CASHwww.futurebooks.com.sg
  48. 48. PROFIT + #CASHKEEP THE LOSSSTATEMENTwww.futurebooks.com.sg
  49. 49. PHBs MAKEUP 98% OFBUSINESSWORLDWIDEwww.futurebooks.com.sg
  50. 50. GOVERNMENTS ARE PLAYINGTHE GAME OF #CASH Governments farm PHBs.www.futurebooks.com.sg
  51. 51. MNCs PAYING LESSTAX THAN PHBswww.futurebooks.com.sg
  52. 52. MOVE THEGOLDEN EGGwww.futurebooks.com.sg
  53. 53. ANTICIPATE NOTMAKING REVENUE Tax jurisdiction Minimise taxwww.futurebooks.com.sg
  54. 54. MAKE NET PROFITwww.futurebooks.com.sg
  55. 55. OEM SCREWAGES Apple announced a $2.65 per share quarterly dividend for the first time since 1995.www.futurebooks.com.sg
  56. 56. NOW CELEBRATEwww.futurebooks.com.sg
  57. 57. STAY INTOUCH Email us at inquiry@futurebooks.com.sg or visit www.futurebooks.com.sg @futureb00kswww.futurebooks.com.sg
  58. 58. http://www.businesspundit.com/25-corporations-that-pay-less-taxes-than-you-do/ http://www.insidevirtualgoods.com/future-social-gaming/ http://techcrunch.com/2011/12/05/badoo-revenue/ http://www.asymco.com/2012/01/30/you-cannot-buy-innovation/CREDITS http://venturebeat.com/2012/03/23/dividend-yields/ http://www.avc.com/a_vc/2012/03/the-startup-curve.html http://nintendo.wikia.com/wiki/Game_%26_Watch http://futurebooks.com.sg/blog/the-highest-and-lowest-tax-regimes-on-the-planet/1939
  59. 59. TERMS OF USEwww.futurebooks.com.sg

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