PreparedSeptember 2011MOBILE APPS AGAME CHANGERFOR LUXURYBRANDS.
ABOUT FUTUREBOOKS                         We officially started in                         May 2011. One of               ...
ABOUT FUTUREBOOKS                         We put together                         research reports to                     ...
ABOUT FUTUREBOOKS                         We help you to market                         and sell your business.www.futureb...
INDUSTRYANALYSIS OFTHE LUXURYMARKET
NEW MARKETS                                                                         China to account for                  ...
NEW CONSUMERS                                                                         Emerging consumers are              ...
NEW CHANNELS                                                                         Digital branding will                ...
NEW INNOVATION                                                                         8% year-on-year decline            ...
KEY PLAYERSIN THE LUXURYMARKET
TOP 3 PLAYERS INLUXURY MARKET                                                                                             ...
COMMONALITIES ACROSSALL 3 BRANDS                         All 3 are conglomerates                         (multiple brands,...
COMMONALITIES ACROSSALL 3 BRANDSwww.futurebooks.com.sg
COMMONALITIES ACROSSALL 3 BRANDS                                             Gross profit margins                         ...
THE BIG QUESTIONCAN MOBILEREDUCE COST OFMARKETING?www.futurebooks.com.sg
THE BIG ANSWERYES.www.futurebooks.com.sg
HOW MOBILE WILLCHANGE LUXURY
MOBILE SOLVES MULTIPLEPAIN POINTS                         The desktop has let                         down the luxury     ...
MOBILE SOLVES MULTIPLEPAIN POINTS                         Mobile phones instead                         deliver a rich, pe...
MOBILE SOLVES MULTIPLEPAIN POINTSwww.futurebooks.com.sg
LUXURY PRINTMAGAZINE TITLESAND BRANDS TOCONVERGE
PRINT FACES NEWCOMPETITORS                         Online retailers have an                         edge over brands and  ...
ADVERTISING TRENDINGTOWARDS PAY FOR PERFORMANCEwww.futurebooks.com.sg
PRINT TITLES WEIGHTINGPRIORITY AND EFFORT High traffic. High touch.   High traffic. Private               Low traffic. Bac...
POSSIBILITIESFOR RICH ANDINTIMATEMOBILE APPS
MOBILE PURCHASE OFCUSTOM CONTENTwww.futurebooks.com.sg
MOBILE PURCHASE OFCUSTOM CONTENT                             “I’ll read it                             on the plane.”     ...
MOBILE PURCHASE OFCUSTOM CONTENT                                         “I added a                                       ...
MOBILE PURCHASE OFLUXURY GOODS  http://www.marketingvox.com/luxury-mobile-users-ready-to-embrace-big-purchases-049543/www....
MOBILE PURCHASE OFLUXURY GOODS                         “I’m at the                         airport. Want                  ...
VIRTUAL LUXURY GOODS  http://blogs.which.co.uk/mobile/uncategorized/mobile-sales-of-%E2%80%98virtual-goods%E2%80%99-increa...
VIRTUAL LUXURY GOODS                                       “Remind me                                       what it looks ...
PRIVATE EVENTSwww.futurebooks.com.sg
PRIVATE EVENTS                                            “You need an                                            invite c...
QR TRIGGER WELCOMECUSTOM CONTENT  http://www.technologyreview.com/communications/23369/www.futurebooks.com.sg
QR TRIGGER WELCOMECUSTOM CONTENT                             “Welcome to the clan.                             Here’s some...
STAY IN TOUCH WITHFUTUREBOOKS                         Email us at                         inquiry@futurebooks.com.sg      ...
TERMS OF USEwww.futurebooks.com.sg
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Futurebooks luxury industry analysis

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Ever wondered how luxury brands spend your dollars when you buy an LV hand bag? You will be surprised to learn how little this industry nets after expenses.

Can mobile be the game changer to improve their earnings per share?

I conduct industry research on the top three global players in the luxury market and postulate that mobile can change the industry's bottom line.

Published in: Business, News & Politics
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Futurebooks luxury industry analysis

  1. 1. PreparedSeptember 2011MOBILE APPS AGAME CHANGERFOR LUXURYBRANDS.
  2. 2. ABOUT FUTUREBOOKS We officially started in May 2011. One of Singapore’s first to embrace cloud computing in the accounting industry.www.futurebooks.com.sg
  3. 3. ABOUT FUTUREBOOKS We put together research reports to help clients understand their industry better.www.futurebooks.com.sg
  4. 4. ABOUT FUTUREBOOKS We help you to market and sell your business.www.futurebooks.com.sg
  5. 5. INDUSTRYANALYSIS OFTHE LUXURYMARKET
  6. 6. NEW MARKETS China to account for 20-50% of the consumer luxury market by 2015.Source: Resurgence in demand for luxury goods, 2011 KPMG InternationalCooperative (“KPMG International”), a Swiss entity.www.futurebooks.com.sg
  7. 7. NEW CONSUMERS Emerging consumers are young singles with stable income.Source: Resurgence in demand for luxury goods, 2011 KPMG InternationalCooperative (“KPMG International”), a Swiss entity.www.futurebooks.com.sg
  8. 8. NEW CHANNELS Digital branding will become the focus. 100 million Chinese will own an iPhone 5 by 2015. 50% of consumers from China and South Korea spent 11% of salary online shopping.Source: Resurgence in demand for luxury goods, 2011 KPMG InternationalCooperative (“KPMG International”), a Swiss entity.www.futurebooks.com.sg
  9. 9. NEW INNOVATION 8% year-on-year decline in industry sales. Consumers are more discerning, focusing on value.Source: Resurgence in demand for luxury goods, 2011 KPMG InternationalCooperative (“KPMG International”), a Swiss entity.www.futurebooks.com.sg
  10. 10. KEY PLAYERSIN THE LUXURYMARKET
  11. 11. TOP 3 PLAYERS INLUXURY MARKET Revenues of top luxury players (US$billions) Source: Company websites and Capital IQ Note: The top 10 global luxury goods players have been listed on the basis of their revenues. PPR SA revenues for 2009 and 2010 have been restated for the reclassification of Conforama under “Discontinued operations” and the restatements of Puma Greece in accordance with IAS 8. Safilo Group SA revenues for 2010 are unaudited.www.futurebooks.com.sg
  12. 12. COMMONALITIES ACROSSALL 3 BRANDS All 3 are conglomerates (multiple brands, spread across multiple sectors of luxury market)www.futurebooks.com.sg
  13. 13. COMMONALITIES ACROSSALL 3 BRANDSwww.futurebooks.com.sg
  14. 14. COMMONALITIES ACROSSALL 3 BRANDS Gross profit margins are 50-65%. Marketing and sales eats 50% of gross margins - very high compared to other consumer industries. Source: LVMH company annual reports 2010www.futurebooks.com.sg
  15. 15. THE BIG QUESTIONCAN MOBILEREDUCE COST OFMARKETING?www.futurebooks.com.sg
  16. 16. THE BIG ANSWERYES.www.futurebooks.com.sg
  17. 17. HOW MOBILE WILLCHANGE LUXURY
  18. 18. MOBILE SOLVES MULTIPLEPAIN POINTS The desktop has let down the luxury experience for consumers and brands. The PC is transactional, unintuitive, impersonal.www.futurebooks.com.sg
  19. 19. MOBILE SOLVES MULTIPLEPAIN POINTS Mobile phones instead deliver a rich, personal, tactile experience – perfect for luxury goods.www.futurebooks.com.sg
  20. 20. MOBILE SOLVES MULTIPLEPAIN POINTSwww.futurebooks.com.sg
  21. 21. LUXURY PRINTMAGAZINE TITLESAND BRANDS TOCONVERGE
  22. 22. PRINT FACES NEWCOMPETITORS Online retailers have an edge over brands and luxury titles.www.futurebooks.com.sg
  23. 23. ADVERTISING TRENDINGTOWARDS PAY FOR PERFORMANCEwww.futurebooks.com.sg
  24. 24. PRINT TITLES WEIGHTINGPRIORITY AND EFFORT High traffic. High touch. High traffic. Private Low traffic. Backup for Magazine points to vents, photos, highlights, people without smart content in app. wish lists, virtual goods. phone or print edition. Turn back time.   Move the hands of the watch backwards and forwardswww.futurebooks.com.sg
  25. 25. POSSIBILITIESFOR RICH ANDINTIMATEMOBILE APPS
  26. 26. MOBILE PURCHASE OFCUSTOM CONTENTwww.futurebooks.com.sg
  27. 27. MOBILE PURCHASE OFCUSTOM CONTENT “I’ll read it on the plane.”  “You can buy directly from articles”.www.futurebooks.com.sg
  28. 28. MOBILE PURCHASE OFCUSTOM CONTENT “I added a few to my favourites.” 100 Prada  bags “Hmmm. Your birthday is coming up”.www.futurebooks.com.sg
  29. 29. MOBILE PURCHASE OFLUXURY GOODS http://www.marketingvox.com/luxury-mobile-users-ready-to-embrace-big-purchases-049543/www.futurebooks.com.sg
  30. 30. MOBILE PURCHASE OFLUXURY GOODS “I’m at the airport. Want that Prada but don’t want to carry it.” “Buy it via mobile and carry less”www.futurebooks.com.sg
  31. 31. VIRTUAL LUXURY GOODS http://blogs.which.co.uk/mobile/uncategorized/mobile-sales-of-%E2%80%98virtual-goods%E2%80%99-increase-by-400/www.futurebooks.com.sg
  32. 32. VIRTUAL LUXURY GOODS “Remind me what it looks Your Your garage and feels like.” wardrobe “I’ll own a real one soon.”www.futurebooks.com.sg
  33. 33. PRIVATE EVENTSwww.futurebooks.com.sg
  34. 34. PRIVATE EVENTS “You need an invite code By to access invitation events”. only. “Thanks for Invite a friend inviting me. This is exclusive.”www.futurebooks.com.sg
  35. 35. QR TRIGGER WELCOMECUSTOM CONTENT http://www.technologyreview.com/communications/23369/www.futurebooks.com.sg
  36. 36. QR TRIGGER WELCOMECUSTOM CONTENT “Welcome to the clan. Here’s some tips on   making the most of your new LV.”www.futurebooks.com.sg
  37. 37. STAY IN TOUCH WITHFUTUREBOOKS Email us at inquiry@futurebooks.com.sg Follow us twitter/futureb00kswww.futurebooks.com.sg
  38. 38. TERMS OF USEwww.futurebooks.com.sg

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