1. Where now for fundraising?
- A practical approach to
developing your fundraising
strategy
Joe McKenna
Venture Advancement

2. A meaningful fundraising plan?
• Where are we starting from?
• Who do we involve and how?
• What strategies provide the best options?
• What is your role?
• Where will we end up?
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3. Reported Source of Income by amount
Income Source € %
State 1,142,433,539 59.8
Fees 278,932,029 14.6
Private donations 200,942,710 10.5
Deposit Income 153,937,805 8.1
Membership 60,744,316 3.2
Other 46,203,897 2.4
Corporate 25,994,995 1.4
donations
Total 1,909,189,291 100
Source: “The Hidden Landscape: First forays into Mapping Nonprofit Organisations
in Ireland”: Donoghue, Prizeman, O’Regan, Noël (2006)

4. quot;Philanthropyquot; in The IrishTimes 1996-2009
200
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Number
Real Sto ries
100
To ta l No .
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year

5. Funding Environment
• Exchequer Finances
• Donations
• Sponsorship
• Events
• Annual Giving
• Earned Revenue

6. Saying Goodbye to things
• What’s going into Room 101?
• Nightmare, fear or phobia….
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7. A meaningful fundraising plan?
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8. What changes in a recession?
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9. What changes in a recession?
Services provided
Structure of the service
The case for support
The need for it now
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10. What changes in a recession?
The Cost of the engagement
The availability of volunteers
The deployment of staff
Methods of giving
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11. What changes in a recession?
Demands elsewhere
Attention span
What’s in it for me?
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12. Who do we involve and how?
When to Start
What about the existing strategy?
Should we involve supporters?
Board Events
Staff Day
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13. What strategies provide the best
options?
• Survival
• Structural
• Services
• Substitution
• Innovation
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14. What is your role?
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15. Where will we end up?
• Negatives: Financially poorer, working
harder, more competitive
• Significant Squeeze in Funding
(34% cut in business support in UK Social investment Consultancy)
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16. Where will we end up?
Positives:
• Greater independence, creativity
• Closer to people
• Clearer in your own role
• New depth, values and leadership
• Better more appropriate language
• New income sources
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17. Where will we end up?
Meaningful giving with real
community cohesion
Possibly a paradigm shift.
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18. One evening an old Cherokee told his grandson about a battle that goes on inside
people. He said, 'My son, the battle is between two 'wolves' inside us all.
One is Evil..... It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity,
guilt, resentment, inferiority, lies, false pride, superiority, and ego.
The other is Good...... It is joy, peace, love, hope, serenity, humility, kindness,
benevolence, empathy, generosity, truth, compassion and faith.'
The grandson thought about it for a minute and then asked his grandfather: 'Which
wolf
wins?'
The old Cherokee simply replied, 'The one you feed.'

19. Thank You.
joe@ventureadvancement.ie
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