Google+ is not focused on traditional social media aspects like status updates and sharing what you are doing. It is about moving collaboration and sharing capabilities to the cloud by integrating these features across different applications and platforms. This represents a "blue ocean" strategy of creating a new market space around collaboration rather than competing directly in the crowded "red ocean" space of existing social media. Google+ will allow easier sharing of documents, photos, and other files between users on different devices and applications through the cloud.

1. what is really about(pst!!! it’s notsocial)@fttechfounder

2. is it about…+Facebook?(a better Facebook)1

3. -MAYBE- is it about…+Facebook?(a better Facebook)2

4. Streams(just) News Feed?3

5. +1’s(exactly) Like?4

6. youmemeyouYou can share with meI might not share with youI’m your friendYou’re my friendCircles(not) Lists or Groups5

7. Anyway,Facebook is the McDonalds of Social6

8. we all want to quit…but we just can’t help ourselves7

9. + Twitter?What about…(better)8

10. + Twitter?(better)9What about…-DOUBT IT-

11. Taking on Twitter is like taking on….-DOUBT IT- MTV + the PRESIDENT +Hollywood/ Network TV + Lady Gaga +10 million little monsters +> 200 million tweets a day10

12. In that case,WTF isreally about?11

13. really about?is about moving everything into the cloud.12

14. really about?13huh?is about moving everything into the cloud.

15. we got so caught up on this14

16. we got so caught up on this15we TOTALLYmissed this

17. What’s this?16

18. This is almost everything you use on your computer!17

19. Isn’t about social and Facebook???18

20. depends what you mean by social19

21. Ever hear of the Blue Ocean strategy?20

22. Let me explain…markets are divided intoBLUEoceansREDoceansUnknown market spaceFew competitorsCreate market shareKnown market spaceMany competitorsFight for market shareCutthroat competitionturnsthe ocean bloodyNew market makes competition irrelevant21

23. REDOcean“social”updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/ commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/basically, sharing what you are doing, browsing shopping, liking, etc. with the world22

24. BLUE Ocean“social”fixing collaborationand sharingacross appsand across platforms23

25. BLUE Ocean“social”24do you know how often people still emailphotos/ documents/ spreadsheets?

26. what’s obviously in the pipeline25

27. really about?0Microsoft Office/ SharepointGoogle Docs/ AppsSharingis theBlue Ocean26

28. and probablyin the pipeline?27

29. 0MacApp StoreChromeWeb Store28

30. 29to conclude…

31. +collaboration +sharing@apps @browsers @mobile30

32. I’d relax a little if I had750 millionmembers31

33. I’d relax if 8,163copies of War and Peace are tweeted a day32

34. but I’d REALLY worryif I was 33

35. I’d even worry about that new Mac App Store34

36. 35WIDE OPEN+collaboration +sharing @apps @browsers @mobile

37. 36is coming.

38. Thanks.@fttechfounderfirsttimetechfounder.posterous.com37What G+ is really about (pst!!! it's not social) by Vincent Wong is licensed under a Creative Commons Attribution 3.0 Unported License.