Let me explain…markets are divided into BLUEoceans REDoceans Unknown market space Few competitors Create market share Known market space Many competitors Fight for market share Cutthroat competitionturnsthe ocean bloody New market makes competition irrelevant 21
REDOcean“social” updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/ commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/ basically, sharing what you are doing, browsing shopping, liking, etc. with the world 22
BLUE Ocean“social” fixing collaborationand sharingacross appsand across platforms 23
BLUE Ocean“social” 24 do you know how often people still emailphotos/ documents/ spreadsheets?