What G+ really about (pst!!! it's not social)

what is really about
(pst!!! it’s notsocial)
@fttechfounder

is it about…+Facebook?
(a better Facebook)
1

-MAYBE-
is it about…+Facebook?
(a better Facebook)
2

Streams
(just) News Feed?
3

+1’s
(exactly) Like?
4

you
me
me
you
You can share with me
I might not share with you
I’m your friend
You’re my friend
Circles
(not) Lists or Groups
5

Anyway,
Facebook is the McDonalds of Social
6

we all want to quit
…but we just can’t help ourselves
7

+ Twitter?
What about…
(better)
8

+ Twitter?
(better)
9
What about…
-DOUBT IT-

Taking on Twitter is like taking on….
-DOUBT IT-
MTV + the PRESIDENT +
Hollywood/ Network TV +
Lady Gaga +10 million little monsters +
> 200 million tweets a day
10

In that case,WTF isreally about?
11

really about?
is about moving everything into the cloud.
12

really about?
13
huh?
is about moving everything into the cloud.

we got so caught up on this
14

we got so caught up on this
15
we TOTALLYmissed this

What’s this?
16

This is almost everything you use on your computer!
17

Isn’t about social and Facebook???
18

depends what you mean by social
19

Ever hear of the Blue Ocean strategy?
20

Let me explain…markets are divided into
BLUEoceans
REDoceans
Unknown market space
Few competitors
Create market share
Known market space
Many competitors
Fight for market share
Cutthroat competitionturnsthe ocean bloody
New market makes competition irrelevant
21

REDOcean“social”
updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/ commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/
basically, sharing what you are doing, browsing shopping, liking, etc. with the world
22

BLUE Ocean“social”
fixing collaborationand sharingacross appsand across platforms
23

BLUE Ocean“social”
24
do you know how often people still emailphotos/ documents/ spreadsheets?

what’s obviously in the pipeline
25

really about?
0Microsoft Office/ Sharepoint
Google Docs/ Apps
Sharingis theBlue Ocean
26

and probablyin the pipeline?
27

0MacApp Store
ChromeWeb Store
28

29
to conclude…

+collaboration +sharing
@apps @browsers @mobile
30

I’d relax a little if I had750 millionmembers
31

I’d relax if 8,163copies of War and Peace are tweeted a day
32

but I’d REALLY worryif I was
33

I’d even worry about that new Mac App Store
34

35
WIDE OPEN
+collaboration +sharing @apps @browsers @mobile

36
is coming.

Thanks.
@fttechfounderfirsttimetechfounder.posterous.com
37
What G+ is really about (pst!!! it's not social) by Vincent Wong is licensed under a Creative Commons Attribution 3.0 Unported License.

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What G+ really about (pst!!! it's not social)

by Vincent Wong on Jul 14, 2011

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What G+ really about (pst!!! it’s not social) — Presentation Transcript