Google+ is not focused on traditional social media aspects like status updates and sharing what you are doing. It is about moving collaboration and sharing capabilities to the cloud by integrating these features across different applications and platforms. This represents a "blue ocean" strategy of creating a new market space around collaboration rather than competing directly in the crowded "red ocean" space of existing social media. Google+ will allow easier sharing of documents, photos, and other files between users on different devices and applications through the cloud.

1. what is really about (pst!!! it’s notsocial) @fttechfounder

2. is it about…+Facebook? (a better Facebook) 1

3. -MAYBE- is it about…+Facebook? (a better Facebook) 2

4. Streams (just) News Feed? 3

5. +1’s (exactly) Like? 4

6. you me me you You can share with me I might not share with you I’m your friend You’re my friend Circles (not) Lists or Groups 5

7. Anyway, Facebook is the McDonalds of Social 6

8. we all want to quit …but we just can’t help ourselves 7

9. + Twitter? What about… (better) 8

10. + Twitter? (better) 9 What about… -DOUBT IT-

11. Taking on Twitter is like taking on…. -DOUBT IT- MTV + the PRESIDENT + Hollywood/ Network TV + Lady Gaga +10 million little monsters + > 200 million tweets a day 10

12. In that case,WTF isreally about? 11

13. really about? is about moving everything into the cloud. 12

14. really about? 13 huh? is about moving everything into the cloud.

15. we got so caught up on this 14

16. we got so caught up on this 15 we TOTALLYmissed this

17. What’s this? 16

18. This is almost everything you use on your computer! 17

19. Isn’t about social and Facebook??? 18

20. depends what you mean by social 19

21. Ever hear of the Blue Ocean strategy? 20

22. Let me explain…markets are divided into BLUEoceans REDoceans Unknown market space Few competitors Create market share Known market space Many competitors Fight for market share Cutthroat competitionturnsthe ocean bloody New market makes competition irrelevant 21

23. REDOcean“social” updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/ commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/ basically, sharing what you are doing, browsing shopping, liking, etc. with the world 22

24. BLUE Ocean“social” fixing collaborationand sharingacross appsand across platforms 23

25. BLUE Ocean“social” 24 do you know how often people still emailphotos/ documents/ spreadsheets?

26. what’s obviously in the pipeline 25

27. really about? 0Microsoft Office/ Sharepoint Google Docs/ Apps Sharingis theBlue Ocean 26

28. and probablyin the pipeline? 27

29. 0MacApp Store ChromeWeb Store 28

30. 29 to conclude…

31. +collaboration +sharing @apps @browsers @mobile 30

32. I’d relax a little if I had750 millionmembers 31

33. I’d relax if 8,163copies of War and Peace are tweeted a day 32

34. but I’d REALLY worryif I was 33

35. I’d even worry about that new Mac App Store 34

36. 35 WIDE OPEN +collaboration +sharing @apps @browsers @mobile

37. 36 is coming.

38. Thanks. @fttechfounderfirsttimetechfounder.posterous.com 37 What G+ is really about (pst!!! it's not social) by Vincent Wong is licensed under a Creative Commons Attribution 3.0 Unported License.