What’s Next After Social Media?             By Waizly Darwin       Chief Operations, Marketeers            @the_marketeers...
MarkPlus, Inc. is an emerging professional services firm specializingin marketing and strategy and serving Southeast AsiaS...
Our integrated business units enables us to provideend-to-end solutions                          MarkPlus is able to provi...
We have established offices in major Indonesiancities as well as in Kuala Lumpur and SingaporeMARKPLUS OFFICES            ...
CONNECTING TO THE MARKETEERSPLATFORMThe Marketeers MediakitUpdated January 5, 2011                               360 Degre...
A Community of Marketing Enthusiast People                                             CMO Club                           ...
DO YOU REMEMBER THIS TAGLINE?LOWEST PRICES TO YOUR DOOR
DO YOU REMEMBER THIS BRAND?
IT IS NOW 2011 !!!                                                   Early 2000     2011       Internet Users             ...
REPUBLIC OF FACEBOOK
INTERNET IS GETTING MORE IMPORTANT                                     TV      Internet       Newspaper           Radio   ...
INTERNET USERS IN INDONESIA ARE SOCIAL NETWORKERS                            Facebook              Google            Yahoo...
SHIFTING FROM OFFLINE TO ONLINE TRANSACTION          2005 US Total Retail Sales = $1.43 trillion                      2010...
ONLINE SHOPPING PENETRATION IS GROWING                          2010                                                      ...
PEOPLE BUY VARIOUS ITEMS FROM ONLINE SHOP                           Fashion and Apparel                                   ...
THIS IS HOW MUCH THEY SPEND MONEY                                                  31.9                26.7               ...
BUT THE PAYMENT METHOD IS STILL OFFLINE                74.3                                                  19.8         ...
Waizly DarwinChief Operations, Marketeers          @the_marketeers   www.the-marketeers.com  Radio.the-marketeers.com
Waizly social marketplace
Waizly social marketplace
Waizly social marketplace
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Waizly social marketplace

  1. 1. What’s Next After Social Media? By Waizly Darwin Chief Operations, Marketeers @the_marketeers www.the-marketeers.com Radio.the-marketeers.com
  2. 2. MarkPlus, Inc. is an emerging professional services firm specializingin marketing and strategy and serving Southeast AsiaSUMMARY PROFILE MarkPlus is the premiere and highly-focused marketing strategy consulting firm in Indonesia, now active serving Southeast Asia. It was established 21 years ago by Hermawan Kartajaya, co-author of five international marketing books with Prof. Philip Kotler, the Father of Modern Marketing at the Kellogg School, Northwestern University. Just as early as 2001, an industry publication had ranked MarkPlus first among national consulting firms. Founded by HERMAWAN KARTAJAYA in Surabaya on May 1, 1990
  3. 3. Our integrated business units enables us to provideend-to-end solutions MarkPlus is able to provide a comprehensive service to its clients without the need to engage third-party vendors. MarkPlus consist ofMARKPLUS BUSINESS UNITS three main divisions of MarkPlus Consulting, MarkPlus Insight, and MarkPlus Institute of Marketing, which aim to provide clients with Solution, Insight and Knowledge respectively. Develop strategy and marketing solutions based on proven concepts and methodologies Capture customer Offer world-class and market customized and public insights for crucial education programs decision making Provide online and offline community platforms: the club, the mag, the net
  4. 4. We have established offices in major Indonesiancities as well as in Kuala Lumpur and SingaporeMARKPLUS OFFICES MarkPlus operates in 11 major cities and owns research network in 14 cities in Indonesia. Since 2004, MarkPlus has established ASEAN operations in Kuala Lumpur and Singapore. Headquartered in Jakarta, Indonesia, MarkPlus is strategically positioned to provide South East Asian companies with marketing expertise and breakthrough insights. Kuala Lumpur Medan Manado Pekanbaru Singapore Palembang Makassar Jakarta Semarang Surabaya Bandung Bali
  5. 5. CONNECTING TO THE MARKETEERSPLATFORMThe Marketeers MediakitUpdated January 5, 2011 360 Degree Advanced Marketing Media
  6. 6. A Community of Marketing Enthusiast People CMO Club A ‘secret society’ of c-level executives (By-Invitation-only) Platinum Marketeers Club For marketing professionals (GM-level) from various industries Gold Marketeers Club For marketing enthusiast people in general Campus Marketeers Club For marketing enthusiast students From various universities
  7. 7. DO YOU REMEMBER THIS TAGLINE?LOWEST PRICES TO YOUR DOOR
  8. 8. DO YOU REMEMBER THIS BRAND?
  9. 9. IT IS NOW 2011 !!! Early 2000 2011 Internet Users 2.0 million 45 million Cellular Subscribers 5.2 million 180 million GDP Per Capita USD 851 USD 3,000 Facebook, Twitter, Social Media Friendster Foursquare Mobile Phone Nokia Blackberry Gadget PC/Notebook Netbook/Tablet Average Voice + Rp. 3,000 + Rp. 800 Price/Minutes Average SMS Price + Rp. 300 + Rp. 150Source : Various data, MarkPlus Insight Analysis
  10. 10. REPUBLIC OF FACEBOOK
  11. 11. INTERNET IS GETTING MORE IMPORTANT TV Internet Newspaper Radio Magazine Tabloid 57.1 53.4 49.3 46.1 44.3 44.0 42.2 40.0 38.0 37.3 Jakarta Surabaya Bandung Medan Semarang Makassar Denpasar Palembang Pekanbaru BanjarmasinSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35, SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  12. 12. INTERNET USERS IN INDONESIA ARE SOCIAL NETWORKERS Facebook Google Yahoo Twitter Youtube Detik Kaskus 77.4 71.2 68.2 68.469.8 67.8 66.2 63.6 47.2 43.5 40.8 33.9 30.5 27.3 14.8 15.7 13.2 12.2 11.8 10.011.210.0 10.8 9.6 7.5 5.2 2.5 3.8 14 s/d 18 tahun 19 s/d 24 tahun 25 s/d 29 tahun 30 s/d 35 tahunSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35 , SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  13. 13. SHIFTING FROM OFFLINE TO ONLINE TRANSACTION 2005 US Total Retail Sales = $1.43 trillion 2010 US Total Retail Sales = $1.52 trillion Online Retail Online Retail Sales Offline Retail Sales Sales influenced by the 6 internet 13 14 50 80 37 Offline Retail Sales Offline Retail Sales not influenced by the Offline Retail Sales not influenced by the internet internet influenced by the internetSource: eBay, eMarketer.com and Forrester estimates
  14. 14. ONLINE SHOPPING PENETRATION IS GROWING 2010 2011 Yes, 6.3 Yes, 12.7 No, 87.3 No, 93.7Source : Marketeers Indonesia Netizen Survey 2010, Marketeers Indonesia Youth Survey 2011,2100 respondents, SEC A-B-C, 10 cities,, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Juni 2011
  15. 15. PEOPLE BUY VARIOUS ITEMS FROM ONLINE SHOP Fashion and Apparel 64.1 Jewellery and Watches 30.4 Airline Ticket 15.8 Books 13.6 Personal Computer (PC, Notebook, Netbook) 9.5 Mobile Phone and Smartphone 7.7 Cosmetic 7.3 CD and DVD 7.3 Event Ticket (music, seminar, theatre, etc) 5.1 Electronic 4.0Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  16. 16. THIS IS HOW MUCH THEY SPEND MONEY 31.9 26.7 23.8 17.6 < 100 ribu 100-200 ribu 200-500 ribu > 500 ribuSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  17. 17. BUT THE PAYMENT METHOD IS STILL OFFLINE 74.3 19.8 5.1 0.8 Cash Transfer Cash on Delivery Credit Card Internet Banking (COD)Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  18. 18. Waizly DarwinChief Operations, Marketeers @the_marketeers www.the-marketeers.com Radio.the-marketeers.com
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