1. What’s Next After Social Media?
By Waizly Darwin
Chief Operations, Marketeers
@the_marketeers
www.the-marketeers.com
Radio.the-marketeers.com

2. MarkPlus, Inc. is an emerging professional services firm specializing
in marketing and strategy and serving Southeast Asia
SUMMARY PROFILE
MarkPlus is the premiere and highly-focused marketing strategy consulting firm in
Indonesia, now active serving Southeast Asia. It was established 21 years ago by
Hermawan Kartajaya, co-author of five international marketing books with Prof. Philip
Kotler, the Father of Modern Marketing at the Kellogg School, Northwestern
University. Just as early as 2001, an industry publication had ranked MarkPlus first
among national consulting firms.
Founded by
HERMAWAN KARTAJAYA
in Surabaya
on May 1, 1990

3. Our integrated business units enables us to provide
end-to-end solutions
MarkPlus is able to provide a comprehensive service to its clients
without the need to engage third-party vendors. MarkPlus consist of
MARKPLUS BUSINESS UNITS three main divisions of MarkPlus Consulting, MarkPlus Insight, and
MarkPlus Institute of Marketing, which aim to provide clients with
Solution, Insight and Knowledge respectively.
Develop strategy and
marketing solutions
based on proven
concepts and
methodologies
Capture customer Offer world-class
and market customized and public
insights for crucial education programs
decision making
Provide online and
offline community
platforms: the club,
the mag, the net

4. We have established offices in major Indonesian
cities as well as in Kuala Lumpur and Singapore
MARKPLUS OFFICES MarkPlus operates in 11 major cities and owns research network in 14
cities in Indonesia. Since 2004, MarkPlus has established ASEAN
operations in Kuala Lumpur and Singapore. Headquartered in Jakarta,
Indonesia, MarkPlus is strategically positioned to provide South East Asian
companies with marketing expertise and breakthrough insights.
Kuala Lumpur
Medan Manado
Pekanbaru
Singapore
Palembang
Makassar
Jakarta
Semarang
Surabaya
Bandung
Bali

5. CONNECTING TO THE MARKETEERS
PLATFORM
The Marketeers Mediakit
Updated January 5, 2011
360 Degree Advanced
Marketing Media

6. A Community of Marketing Enthusiast People
CMO Club
A ‘secret society’ of c-level executives
(By-Invitation-only)
Platinum Marketeers Club
For marketing professionals (GM-level)
from various industries
Gold Marketeers Club
For marketing enthusiast people in general
Campus Marketeers Club
For marketing enthusiast students
From various universities

9. DO YOU REMEMBER THIS TAGLINE?
LOWEST PRICES TO YOUR DOOR

10. DO YOU REMEMBER THIS BRAND?

11. IT IS NOW 2011 !!!
Early 2000 2011
Internet Users 2.0 million 45 million
Cellular Subscribers 5.2 million 180 million
GDP Per Capita USD 851 USD 3,000
Facebook, Twitter,
Social Media Friendster
Foursquare
Mobile Phone Nokia Blackberry
Gadget PC/Notebook Netbook/Tablet
Average Voice
+ Rp. 3,000 + Rp. 800
Price/Minutes
Average SMS Price + Rp. 300 + Rp. 150
Source : Various data, MarkPlus Insight Analysis

12. REPUBLIC OF FACEBOOK

13. INTERNET IS GETTING MORE IMPORTANT
TV Internet Newspaper Radio Magazine Tabloid
57.1
53.4
49.3
46.1
44.3 44.0
42.2
40.0
38.0 37.3
Jakarta Surabaya Bandung Medan Semarang Makassar Denpasar Palembang Pekanbaru Banjarmasin
Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35, SEC A-B-C, 10 cities,
MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

14. INTERNET USERS IN INDONESIA ARE SOCIAL NETWORKERS
Facebook Google Yahoo Twitter Youtube Detik Kaskus
77.4
71.2
68.2 68.469.8 67.8
66.2
63.6
47.2
43.5
40.8
33.9
30.5
27.3
14.8 15.7
13.2 12.2
11.8
10.011.210.0 10.8 9.6
7.5
5.2
2.5 3.8
14 s/d 18 tahun 19 s/d 24 tahun 25 s/d 29 tahun 30 s/d 35 tahun
Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35 , SEC A-B-C, 10 cities,
MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

15. SHIFTING FROM OFFLINE TO ONLINE TRANSACTION
2005 US Total Retail Sales = $1.43 trillion 2010 US Total Retail Sales = $1.52 trillion
Online Retail Online Retail
Sales Offline Retail Sales Sales
influenced by the
6 internet 13
14
50
80
37
Offline Retail Sales
Offline Retail Sales not influenced by the
Offline Retail Sales not
influenced by the internet internet
influenced by the internet
Source: eBay, eMarketer.com and Forrester estimates

17. ONLINE SHOPPING PENETRATION IS GROWING
2010 2011
Yes, 6.3
Yes, 12.7
No, 87.3
No, 93.7
Source : Marketeers Indonesia Netizen Survey 2010, Marketeers Indonesia Youth Survey 2011,
2100 respondents, SEC A-B-C, 10 cities,, age 14-35
MarkPlus Insight Analysis, Majalah Marketeers edisi Juni 2011

18. PEOPLE BUY VARIOUS ITEMS FROM ONLINE SHOP
Fashion and Apparel 64.1
Jewellery and Watches 30.4
Airline Ticket 15.8
Books 13.6
Personal Computer (PC, Notebook,
Netbook)
9.5
Mobile Phone and Smartphone 7.7
Cosmetic 7.3
CD and DVD 7.3
Event Ticket (music, seminar, theatre,
etc)
5.1
Electronic 4.0
Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35
MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

19. THIS IS HOW MUCH THEY SPEND MONEY
31.9
26.7
23.8
17.6
< 100 ribu 100-200 ribu 200-500 ribu > 500 ribu
Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35
MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

20. BUT THE PAYMENT METHOD IS STILL OFFLINE
74.3
19.8
5.1 0.8
Cash Transfer Cash on Delivery Credit Card Internet Banking
(COD)
Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35
MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

21. Waizly Darwin
Chief Operations, Marketeers
@the_marketeers
www.the-marketeers.com
Radio.the-marketeers.com