Waizly social marketplace
Upcoming SlideShare
Loading in...5
×
 

Waizly social marketplace

on

  • 1,731 views

 

Statistics

Views

Total Views
1,731
Views on SlideShare
1,728
Embed Views
3

Actions

Likes
2
Downloads
127
Comments
0

2 Embeds 3

http://fsl.comlabs.itb.ac.id 2
http://paper.li 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Waizly social marketplace Presentation Transcript

  • 1. What’s Next After Social Media? By Waizly Darwin Chief Operations, Marketeers @the_marketeers www.the-marketeers.com Radio.the-marketeers.com
  • 2. MarkPlus, Inc. is an emerging professional services firm specializingin marketing and strategy and serving Southeast AsiaSUMMARY PROFILE MarkPlus is the premiere and highly-focused marketing strategy consulting firm in Indonesia, now active serving Southeast Asia. It was established 21 years ago by Hermawan Kartajaya, co-author of five international marketing books with Prof. Philip Kotler, the Father of Modern Marketing at the Kellogg School, Northwestern University. Just as early as 2001, an industry publication had ranked MarkPlus first among national consulting firms. Founded by HERMAWAN KARTAJAYA in Surabaya on May 1, 1990
  • 3. Our integrated business units enables us to provideend-to-end solutions MarkPlus is able to provide a comprehensive service to its clients without the need to engage third-party vendors. MarkPlus consist ofMARKPLUS BUSINESS UNITS three main divisions of MarkPlus Consulting, MarkPlus Insight, and MarkPlus Institute of Marketing, which aim to provide clients with Solution, Insight and Knowledge respectively. Develop strategy and marketing solutions based on proven concepts and methodologies Capture customer Offer world-class and market customized and public insights for crucial education programs decision making Provide online and offline community platforms: the club, the mag, the net
  • 4. We have established offices in major Indonesiancities as well as in Kuala Lumpur and SingaporeMARKPLUS OFFICES MarkPlus operates in 11 major cities and owns research network in 14 cities in Indonesia. Since 2004, MarkPlus has established ASEAN operations in Kuala Lumpur and Singapore. Headquartered in Jakarta, Indonesia, MarkPlus is strategically positioned to provide South East Asian companies with marketing expertise and breakthrough insights. Kuala Lumpur Medan Manado Pekanbaru Singapore Palembang Makassar Jakarta Semarang Surabaya Bandung Bali
  • 5. CONNECTING TO THE MARKETEERSPLATFORMThe Marketeers MediakitUpdated January 5, 2011 360 Degree Advanced Marketing Media
  • 6. A Community of Marketing Enthusiast People CMO Club A ‘secret society’ of c-level executives (By-Invitation-only) Platinum Marketeers Club For marketing professionals (GM-level) from various industries Gold Marketeers Club For marketing enthusiast people in general Campus Marketeers Club For marketing enthusiast students From various universities
  • 7. DO YOU REMEMBER THIS TAGLINE?LOWEST PRICES TO YOUR DOOR
  • 8. DO YOU REMEMBER THIS BRAND?
  • 9. IT IS NOW 2011 !!! Early 2000 2011 Internet Users 2.0 million 45 million Cellular Subscribers 5.2 million 180 million GDP Per Capita USD 851 USD 3,000 Facebook, Twitter, Social Media Friendster Foursquare Mobile Phone Nokia Blackberry Gadget PC/Notebook Netbook/Tablet Average Voice + Rp. 3,000 + Rp. 800 Price/Minutes Average SMS Price + Rp. 300 + Rp. 150Source : Various data, MarkPlus Insight Analysis
  • 10. REPUBLIC OF FACEBOOK
  • 11. INTERNET IS GETTING MORE IMPORTANT TV Internet Newspaper Radio Magazine Tabloid 57.1 53.4 49.3 46.1 44.3 44.0 42.2 40.0 38.0 37.3 Jakarta Surabaya Bandung Medan Semarang Makassar Denpasar Palembang Pekanbaru BanjarmasinSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35, SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  • 12. INTERNET USERS IN INDONESIA ARE SOCIAL NETWORKERS Facebook Google Yahoo Twitter Youtube Detik Kaskus 77.4 71.2 68.2 68.469.8 67.8 66.2 63.6 47.2 43.5 40.8 33.9 30.5 27.3 14.8 15.7 13.2 12.2 11.8 10.011.210.0 10.8 9.6 7.5 5.2 2.5 3.8 14 s/d 18 tahun 19 s/d 24 tahun 25 s/d 29 tahun 30 s/d 35 tahunSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35 , SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  • 13. SHIFTING FROM OFFLINE TO ONLINE TRANSACTION 2005 US Total Retail Sales = $1.43 trillion 2010 US Total Retail Sales = $1.52 trillion Online Retail Online Retail Sales Offline Retail Sales Sales influenced by the 6 internet 13 14 50 80 37 Offline Retail Sales Offline Retail Sales not influenced by the Offline Retail Sales not influenced by the internet internet influenced by the internetSource: eBay, eMarketer.com and Forrester estimates
  • 14. ONLINE SHOPPING PENETRATION IS GROWING 2010 2011 Yes, 6.3 Yes, 12.7 No, 87.3 No, 93.7Source : Marketeers Indonesia Netizen Survey 2010, Marketeers Indonesia Youth Survey 2011,2100 respondents, SEC A-B-C, 10 cities,, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Juni 2011
  • 15. PEOPLE BUY VARIOUS ITEMS FROM ONLINE SHOP Fashion and Apparel 64.1 Jewellery and Watches 30.4 Airline Ticket 15.8 Books 13.6 Personal Computer (PC, Notebook, Netbook) 9.5 Mobile Phone and Smartphone 7.7 Cosmetic 7.3 CD and DVD 7.3 Event Ticket (music, seminar, theatre, etc) 5.1 Electronic 4.0Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  • 16. THIS IS HOW MUCH THEY SPEND MONEY 31.9 26.7 23.8 17.6 < 100 ribu 100-200 ribu 200-500 ribu > 500 ribuSource : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  • 17. BUT THE PAYMENT METHOD IS STILL OFFLINE 74.3 19.8 5.1 0.8 Cash Transfer Cash on Delivery Credit Card Internet Banking (COD)Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011
  • 18. Waizly DarwinChief Operations, Marketeers @the_marketeers www.the-marketeers.com Radio.the-marketeers.com