02 sas baf short fsl comm labs itb

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  • 1. SAS® Business AnalyticsFramework Hendrayana Kartiman October 2011 Copyright © 2011, SAS Institute Inc. All rights reserved.Eight Levels of AnalyticsA range of capabilities What’s the best that can happen? What will happen next? What if these trends continue? Why is this happening? What actions are needed? Where exactly is the problem? How many, how often, where? What happened? 2 Copyright © 2011, SAS Institute Inc. All rights reserved. 1
  • 2. SAS® Business Analytics FrameworkReportingAnalyticsData ManagementBusiness Solutions Existing data Modeling results CustID CustID CustName CustName City City …. Segmt Segmt Value Attrition Attrition Attrition X-Sell-A X-Sell-A Sell- P-Risk 10101 Sandra Sandra JKT JKT …. A H 0.12 0.86 0.10 10103 Amir Amir BDG BDG …. C L 0.32 0.24 0.65 ……… ………….. ………….. …. …. …. Business Analytics Environment …. …. …. …. …. 10124 Targus Targus SBY SBY …. B M 0.84 0.63 0.27 Operational Environment 3 Copyright © 2011, SAS Institute Inc. All rights reserved.SAS® Business Analytics FrameworkBusiness Solutions 4 Copyright © 2011, SAS Institute Inc. All rights reserved. 2
  • 3. SAS/BAF and its Sub-Components Enterprise Guide Add- Add-in to MSOffice OLAP Portal & Web Report Studio BI Dashboard Statistics & Econometrics Enterprise Miner Forecasting Operational Research Text Analytics Data Quality Data Integration In-Database In- Master Data Management 5 Copyright © 2011, SAS Institute Inc. All rights reserved.SAS® Business Analytics FrameworkSummary - SAS Differentiators Agile Framework. The SAS® Business Analytics Framework is an agile framework that grows over time to support performance objectives and changing market dynamics. Collaborative data management. Improve data integrity at the source by embedding automated quality processes that consolidate, cleanse and standardize your data Unmatched Analytics. Support the entire analysis process – from data access to the point of decision – however varied or complex. Reporting in more places. Make users more self sufficient with simpler, role-based interfaces. Industry / line-of-business solutions. Packaged applications - tightly coupled with industry domain expertise, and data structures (models) tuned to the specific business processes used in each industry or line-of-business. Integrated capabilities with common metadata. Data management, analytics, and reporting are achieved through a robust environment that can be shared across departments, without the cost and complexity of cobbling together a multi-vendor solution. 6 Copyright © 2011, SAS Institute Inc. All rights reserved. 3
  • 4. Copyright © 2011, SAS Institute Inc. All rights reserved. 4