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FROM SYSTEMS OF
PRODUCTION




                  © 2008 frog design. Confidential & Proprietary.   13
TO SYSTEMS OF
PERCEPTION




                © 2008 frog design. Confidential & Proprietary.   13
BIOFEEDBACK STRESSERASER




                           © 2008 frog design. Confidential & Proprietary.
It would be a great tool for people who have a
harder time feeling what’s going on in their
body. It gives people a way to ‘see’ the result
of an exercise or activity in their body.

Chiropractor




                                     © 2008 frog design. Confidential & Proprietary.   13
EMR ICW LIFESENSOR
PATIENT MANAGEMENT AIRSTRIP




                              © 2008 frog design. Confidential & Proprietary.
MOBILE HEALTH PROJECT MASILULEKE
HOME MONITORING EMONITORS




                            © 2008 frog design. Confidential & Proprietary.
SMART METER YELLO STROM




                          © 2008 frog design. Confidential & Proprietary.   13
climate change
      addiction
     weight loss
saving for retirement
   personal debt
energy consumption
        waste


                    © 2008 frog design. Confidential & Proprietary.   13
+

behavioral economics       sensory augmentation




                               © 2008 frog design. Confidential & Proprietary.   13
+

personal informatics          sociability




                           © 2008 frog design. Confidential & Proprietary.   13
fabio   clay                        musick




               © 2008 frog design. Confidential & Proprietary.   13
fabio   clay                        musick




Systems of
Perception



                            © 2008 frog design. Confidential & Proprietary.   13
fabio     clay                        musick




Design for
Awareness



                    © 2008 frog design. Confidential & Proprietary.   13
fabio   clay                        musick




                         Augmented
                         Mindfullness



               © 2008 frog design. Confidential & Proprietary.   13
fabio   clay                        musick




        wtf?



               © 2008 frog design. Confidential & Proprietary.   13
xxxxxxxx xxxxxxxxx

A new domain of user experience design that
applies to methods of recording behavior,
processing the data collected, and feeding
it back to the individual or group so that they
can better understand the patterns of their
activity; and, ostensibly, adapt their behavior
more intelligently than they would without
these augmentations.



                                    © 2008 frog design. Confidential & Proprietary.   13
fig 1: Basic Architecture




       COLLECT              PROCESS              REPORT




                           PERCEPTION




                                        © 2008 frog design. Confidential & Proprietary.   13
fig 1: Basic Architecture




       COLLECT              PROCESS              REPORT




                           PERCEPTION




                                        © 2008 frog design. Confidential & Proprietary.   13
fig 1: Basic Architecture




       COLLECT              PROCESS              REPORT




    tool

    self / society

                           PERCEPTION




                                        © 2008 frog design. Confidential & Proprietary.   13
fig 1: Basic Architecture




       COLLECT              PROCESS              REPORT




     decision?
     behavior?
       action?             PERCEPTION




                                        © 2008 frog design. Confidential & Proprietary.   13
fig 2: Behavioral Model (fogg)


      1. MOTIVATION




                      2. ABILITY (SIMPLICITY)

                                                © 2008 frog design. Confidential & Proprietary.
fig 2: Behavioral Model (fogg)


                                                            target behavior

                                                                                         r
                                                                                     avio
                                                                                   eh
                                                                               e tb
                                                                           a rg
                                                                          t
                                                                     rm
                                                             e rfo
                                                            p
                                                         to
      1. MOTIVATION




                                                  o od
                                               h
                                            eli
                                         lik
                                     d
                                a se
                              re
                           inc

                      2. ABILITY (SIMPLICITY)

                                                                                       © 2008 frog design. Confidential & Proprietary.
fig 2: Behavioral Model (fogg)


      1. MOTIVATION




                      2. ABILITY (SIMPLICITY)

                                                © 2008 frog design. Confidential & Proprietary.
t          t+1   t+2   t+3                                      t+4




t = time


                       © 2008 frog design. Confidential & Proprietary.
t = time


           © 2008 frog design. Confidential & Proprietary.
t = time


           © 2008 frog design. Confidential & Proprietary.
a = attention / awareness




                            t = time


                                       © 2008 frog design. Confidential & Proprietary.
fig 3: Experience Profile (fabb)
 a = attention / awareness




                             t = time


                                        © 2008 frog design. Confidential & Proprietary.
fig 3: Experience Profile (fabb)




                                              t+2
 a = attention / awareness




                                        t+1


                                t                                             t+3




                             t = time


                                                    © 2008 frog design. Confidential & Proprietary.
fig 4: Time Inconsistency




   You t           You t+1   You t+2                          You t+3




                                       © 2008 frog design. Confidential & Proprietary.
fig 4: Time Inconsistency




  I want
   fried
 chicken!

                           © 2008 frog design. Confidential & Proprietary.
fig 4: Time Inconsistency




  I want                                     I don’t
   fried                                      want
 chicken!                                   diabetes!

                           © 2008 frog design. Confidential & Proprietary.
Technology that augments
 mindfulness can help us
address problems we’re not
 naturally good at solving.
+ feedback
+ tangibility
+ simulation
+ sociability



                © 2008 frog design. Confidential & Proprietary.   13
+ feedback
+ tangibility
+ simulation
+ sociability



                © 2008 frog design. Confidential & Proprietary.   13
YOURFLOWINGDATA




                  © 2008 frog design. Confidential & Proprietary.   13
MINT.COM
© 2008 frog design. Confidential & Proprietary.   13
SCHWARTZ POWELL HEALTHSIMPLE




                               © 2008 frog design. Confidential & Proprietary.   13
VITALITY GLOWCAP




                   © 2008 frog design. Confidential & Proprietary.
YAMAHA BODYBEAT




                  © 2008 frog design. Confidential & Proprietary.
+ feedback
+ tangibility
+ simulation
+ sociability



                © 2008 frog design. Confidential & Proprietary.   13
FITBIT
WITHINGS
© 2008 frog design. Confidential & Proprietary.
FROG ALGAE PAINT




                   © 2008 frog design. Confidential & Proprietary.   13
JAMES ROJAS REIMAGINIG CHINATOWN




        © 2008 frog design. Confidential & Proprietary.   13
+ feedback
+ tangibility
+ simulation
+ sociability



                © 2008 frog design. Confidential & Proprietary.   13
WIIFIT




         © 2008 frog design. Confidential & Proprietary.   13
BAYER DIDGET
FIAT ECODRIVE
FORD FUSION DASHBOARD




                        © 2008 frog design. Confidential & Proprietary.   13
© 2008 frog design. Confidential & Proprietary.   13
+ feedback
+ tangibility
+ simulation
+ sociability



                © 2008 frog design. Confidential & Proprietary.   13
NKE PLUS
© 2008 frog design. Confidential & Proprietary.   13
GETUPANDMOVE.ME




                  © 2008 frog design. Confidential & Proprietary.   13
Technology that augments
 mindfulness can help us
address problems we’re not
 naturally good at solving.
{
                                             + feedback

               {
                   architecture
 Augmented                                   + tangibility
                   behavioral model
Mindfullness                                 + simulation
                   experience profile
                                             + sociability




                                       © 2008 frog design. Confidential & Proprietary.   13
© 2008 frog design. Confidential & Proprietary.   13
thanks!
@fabtweet




            © 2008 frog design. Confidential & Proprietary.
We think that we're in the artifact
business, but we're not; we're in
the consequence business.
Allan Chochinov, Core77




                    © 2008 frog design. Confidential & Proprietary.
DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE




                                             © 2008 frog design. Confidential & Proprietary.

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Greener Gadgets

  • 1. FROM SYSTEMS OF PRODUCTION © 2008 frog design. Confidential & Proprietary. 13
  • 2. TO SYSTEMS OF PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 3. BIOFEEDBACK STRESSERASER © 2008 frog design. Confidential & Proprietary.
  • 4. It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body. Chiropractor © 2008 frog design. Confidential & Proprietary. 13
  • 6. PATIENT MANAGEMENT AIRSTRIP © 2008 frog design. Confidential & Proprietary.
  • 8. HOME MONITORING EMONITORS © 2008 frog design. Confidential & Proprietary.
  • 9. SMART METER YELLO STROM © 2008 frog design. Confidential & Proprietary. 13
  • 10. climate change addiction weight loss saving for retirement personal debt energy consumption waste © 2008 frog design. Confidential & Proprietary. 13
  • 11. + behavioral economics sensory augmentation © 2008 frog design. Confidential & Proprietary. 13
  • 12. + personal informatics sociability © 2008 frog design. Confidential & Proprietary. 13
  • 13. fabio clay musick © 2008 frog design. Confidential & Proprietary. 13
  • 14. fabio clay musick Systems of Perception © 2008 frog design. Confidential & Proprietary. 13
  • 15. fabio clay musick Design for Awareness © 2008 frog design. Confidential & Proprietary. 13
  • 16. fabio clay musick Augmented Mindfullness © 2008 frog design. Confidential & Proprietary. 13
  • 17. fabio clay musick wtf? © 2008 frog design. Confidential & Proprietary. 13
  • 18. xxxxxxxx xxxxxxxxx A new domain of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations. © 2008 frog design. Confidential & Proprietary. 13
  • 19. fig 1: Basic Architecture COLLECT PROCESS REPORT PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 20. fig 1: Basic Architecture COLLECT PROCESS REPORT PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 21. fig 1: Basic Architecture COLLECT PROCESS REPORT tool self / society PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 22. fig 1: Basic Architecture COLLECT PROCESS REPORT decision? behavior? action? PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 23. fig 2: Behavioral Model (fogg) 1. MOTIVATION 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 24. fig 2: Behavioral Model (fogg) target behavior r avio eh e tb a rg t rm e rfo p to 1. MOTIVATION o od h eli lik d a se re inc 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 25. fig 2: Behavioral Model (fogg) 1. MOTIVATION 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 26. t t+1 t+2 t+3 t+4 t = time © 2008 frog design. Confidential & Proprietary.
  • 27. t = time © 2008 frog design. Confidential & Proprietary.
  • 28. t = time © 2008 frog design. Confidential & Proprietary.
  • 29. a = attention / awareness t = time © 2008 frog design. Confidential & Proprietary.
  • 30. fig 3: Experience Profile (fabb) a = attention / awareness t = time © 2008 frog design. Confidential & Proprietary.
  • 31. fig 3: Experience Profile (fabb) t+2 a = attention / awareness t+1 t t+3 t = time © 2008 frog design. Confidential & Proprietary.
  • 32. fig 4: Time Inconsistency You t You t+1 You t+2 You t+3 © 2008 frog design. Confidential & Proprietary.
  • 33. fig 4: Time Inconsistency I want fried chicken! © 2008 frog design. Confidential & Proprietary.
  • 34. fig 4: Time Inconsistency I want I don’t fried want chicken! diabetes! © 2008 frog design. Confidential & Proprietary.
  • 35.
  • 36. Technology that augments mindfulness can help us address problems we’re not naturally good at solving.
  • 37. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 38. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 39. YOURFLOWINGDATA © 2008 frog design. Confidential & Proprietary. 13
  • 41. © 2008 frog design. Confidential & Proprietary. 13
  • 42. SCHWARTZ POWELL HEALTHSIMPLE © 2008 frog design. Confidential & Proprietary. 13
  • 43. VITALITY GLOWCAP © 2008 frog design. Confidential & Proprietary.
  • 44. YAMAHA BODYBEAT © 2008 frog design. Confidential & Proprietary.
  • 45. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 48. © 2008 frog design. Confidential & Proprietary.
  • 49. FROG ALGAE PAINT © 2008 frog design. Confidential & Proprietary. 13
  • 50. JAMES ROJAS REIMAGINIG CHINATOWN © 2008 frog design. Confidential & Proprietary. 13
  • 51. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 52. WIIFIT © 2008 frog design. Confidential & Proprietary. 13
  • 55.
  • 56. FORD FUSION DASHBOARD © 2008 frog design. Confidential & Proprietary. 13
  • 57. © 2008 frog design. Confidential & Proprietary. 13
  • 58. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 60. © 2008 frog design. Confidential & Proprietary. 13
  • 61.
  • 62. GETUPANDMOVE.ME © 2008 frog design. Confidential & Proprietary. 13
  • 63. Technology that augments mindfulness can help us address problems we’re not naturally good at solving.
  • 64. { + feedback { architecture Augmented + tangibility behavioral model Mindfullness + simulation experience profile + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 65. © 2008 frog design. Confidential & Proprietary. 13
  • 66. thanks! @fabtweet © 2008 frog design. Confidential & Proprietary.
  • 67. We think that we're in the artifact business, but we're not; we're in the consequence business. Allan Chochinov, Core77 © 2008 frog design. Confidential & Proprietary.
  • 68. DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE © 2008 frog design. Confidential & Proprietary.