Energy design is behavior design. In studying, modeling, and adjusting the feedback loops of efficiency, demand, response, and implementation in new products and services, we are also exploring what it means to be human.
It seems, though, that the easiest parts of the system to change are the non-human parts: the hardware and software. By observing how new, emergent experiences shape (often unintentionally) human behavior, we can better realize new products and services that will lower overall consumption patterns, thus lowering overall production demands and moving towards a more energy-efficient future.
David shares how an integrated design approach can create sustainable solutions that are compelling, feasible, and industry changing. He also expands on frog's Energy ThinkIn, an all day workshop put on in collaboration with the SGCC, to find a brand for the energy conscious consumer.