Behavior as the Medium

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Energy design is behavior design. In studying, modeling, and adjusting the feedback loops of efficiency, demand, response, and implementation in new products and services, we are also exploring what it means to be human.
It seems, though, that the easiest parts of the system to change are the non-human parts: the hardware and software. By observing how new, emergent experiences shape (often unintentionally) human behavior, we can better realize new products and services that will lower overall consumption patterns, thus lowering overall production demands and moving towards a more energy-efficient future.

David shares how an integrated design approach can create sustainable solutions that are compelling, feasible, and industry changing. He also expands on frog's Energy ThinkIn, an all day workshop put on in collaboration with the SGCC, to find a brand for the energy conscious consumer.

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Behavior as the Medium

  1. 1. Behavior is the Medium November, 2010
  2. 2. AT&T Energy Monitor Trane Smart Thermostat Blink EV Charging Stations Carmanah Solar Street Lighting HP Ecopackaging Who is frog design? Greener Gadget EcoBlocks
  3. 3. Finding our Energy Panda + + = ? We need a brand for the energy conscious consumer. We need a face to our energy problems. We need a symbol that can be communicated simply and socially.
  4. 4. Behaviors of the Energy Conscious Consumer <ul><li>Buys energy efficient smart appliances </li></ul><ul><li>Uses energy monitoring devices </li></ul><ul><li>Drives an electric vehicle/commutes </li></ul><ul><li>Adapts to time-of-use pricing </li></ul><ul><li>Selects/generates renewable energy sources </li></ul><ul><li>Upgrades the efficiency of their home </li></ul><ul><li>Supports grid modernization (ie microgrids) </li></ul><ul><li>Composts, gardens, recycles </li></ul><ul><li>More? </li></ul>
  5. 6. © 2008 frog design. Confidential & Proprietary. 13 If you cannot measure it, you cannot improve it. Lord Kelvin
  6. 7. DESIGN
  7. 9. REFLECT PROCESS REPORT COLLECT BEHAVIOR TRIGGER !
  8. 10. RESPONSIBILITY
  9. 11. SELF-IMAGE
  10. 12. Consumer POWER
  11. 13. #energypanda
  12. 14. david.merkoski @frogdesign.com

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