frog design Presentation: Kickstarting a Movement

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frog design Presentation: Kickstarting a Movement

  1. 1. Kickstarting a Movement November, 2010
  2. 2. What is the movement? + + = ? We need a brand for the energy conscious consumer. We need a face to our energy problems. We need a symbol that can be communicated simply and socially.
  3. 3. Behaviors of the Energy Conscious Consumer •Buys energy e!cient smart appliances •Uses energy monitoring devices •Drives an electric vehicle/commutes •Adapts to time-of-use pricing •Selects/generates renewable energy sources •Upgrades the e!ciency of their home •Supports grid modernization (ie microgrids) •Composts, gardens, recycles 3
  4. 4. #energypanda
  5. 5. © 2008 frog design. Confidential & Proprietary. 13 If you cannot measure it, you cannot improve it. Lord Kelvin
  6. 6. DESIGN
  7. 7. REFLECT PROCESS TRIGGER ! REPORT COLLECT BEHAVIOR
  8. 8. AGENCY
  9. 9. TOKENS
  10. 10. SELF-IMAGE
  11. 11. RESPONSIBILITY
  12. 12. Consumer POWER
  13. 13. david.merkoski@frogdesign.com thinkin.frogdesign.com

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