2. Film Details
Director: Francis Lawrence
Genre: Sci-fi & Action/Adventure
A co-production from Lionsgate and Color
Force
Distributed by Lionsgate
3. Trailers
The Hunger Games Mockingjay Part 1 has had many different trailers released in the
build up to the release of the film. They have all been posted to YouTube, Twitter,
Facebook and many other social media sites.
These are just a few examples of the variety of different trailers that were released to get fan excited for the films
release.
5. The distributors of this movie used a lot of different online sources to help distribute The Hunger
Games Mockingjay Part 1. They used:
● Twitter
● Facebook
● Set up and used a YouTube channel
● Created an official film website.
● They even created their own mobile game
All of these different types of social medias were used to help draw the attention of their target
audience which is teenagers/young adults. This is a very smart distribution tactic because almost all
teenagers are completely glued to their electronics and their social media 24/7.
Online Advertising/Marketing
6. Official Film Website
I think that their most important distribution method was this official website. This is because from this
website you can sign up and become a member and receive regular news updates about the franchise
and its actors. And the most important part of the website is that they directly link you to all their other
social media sites. There are links to their Facebook, Twitter, YouTube and Google+ pages and to all
of their fan based sites such as ‘Capitol TV’ and the ‘Capitol Instagram’. They also have download
links to both of their freemium mobile games/apps. This is their most valuable distribution asset
because their target audience can reach all of their other assets in one place and will need no detailed
instructions on how to find what and where to see exclusive content and so on and so forth.
