U eworkshop

Social Media in the European Institutions
Prof. Dr. Fernando Checa
Euro-Mediterranean University Institute
Universidad Complutense de Madrid
[email_address]

Are we going to speak about this today...?

Or, better… ABOUT THIS???

In a complex World, in crisis, citizens feel more distant from the leading organizations
Political Changes ….

"Hacktivism"
The New activism is directed to governments... worldwide

Arab Spring
Changes in arabs countries, so-called: Arab Spring
Main factor of communication: Facebook and Twitter

#15M: Spanish Revolution
Before to the Spanish Local Elections, May 2011
Movement # nolesvotes
Citizens occupying Sol
The result?

UsingTwitter in #15M http://www.youtube.com/watch?v=H5w4amBIHj4 &

Global Revolution?
#occupytogether www.occupytogether.org

But now… coming back to the Web… First... do you remember the past?
Some typical features of Web 1.0
Read-only Web
Search for information and read it
Static pages and no user-generated content
User as a passive participant (one-way flow of information)

Ten years ago... UE Web Site: 2001 Source: http://www.archive.org

Today, the "hype": Web 2.0/Social Media
Web 2.0, refers to a supposed second generation of Internet-based services that emphasize online collaboration and sharing among users
New Media: BE SOCIAL
http://www.youtube.com/watch?v=3SuNx0UrnEo

Web 2.0 UE Web Site: 2011: http://europa.eu/index_en.htm

Social Media: Characteristics
Users are creating and managing information
Applications used through a Web browser
Social-networking aspects
A rich, interactive, user-friendly interface

Social Media Characteristics
Access to info
Add new content (knowledge, opinions, experiences)
Share your things (photos, videos, writings, musics, etc)
Control the info (delete, promote, correct or complete)
Summing up ( Recomend the best places to travel, the most interesting news, etc)
Put your affaires online (tasks, meetings, list of books, gift lists, etc)
User is the Main Actor

Web 2.0: Blogs
Web + log = Blog
Blogs are websites where entries are made in journal style and displayed in a reverse chronological order
You write everything you want (without specialized knowledge)
You are connected with other people (blogosphere)
Primary textual, but no restrictions (photo, video, audio, etc).

The Blogosphere and EU
EU offers 13 institutional blogs
All blogs under the EU umbrella stick to a similar design, they do not offer the usual design of a blog: access to blogroll linking with relevant content outside of the organisation
http://blogs.ec.europa.eu/malmstrom/

Social Media: Photo/Video Sharing
A photo/video sharing service allows individuals to upload photos and video clips to an Internet website.
The photo/video host store files on its server, and show the individual different types of code to allow others to view your files.
Using Web 2.0 features, one can be part of communities of users (inside a certain category for example), interact with other users, etc.

Four Main Accounts:
European Parliament: http://www.flickr.com/photos/european_parliament/
European Council Presidency: http://www.flickr.com/photos/europeancouncil
EU Social: http://www.flickr.com/photos/46889122@N03/
European Commission: http://www.flickr.com/photos/eu_development
+ 5200 pictures shared:
EU on Flickr

UE: Flickr

EU on Youtube
3 Main Accounts:
European Council Presidency : 500 videos
European Parliament : 456 videos
official account of the EU: 345 videos
+ 2,390 videos shared:
Reproduced over 20 million times

UE: Youtube

Social Media: Social Networks
Social Networks are social structures made of nodes (which are generally individuals or organizations) that are joined by one or more specific types of links, such as values, visions, ideas, financial exchange, friendship, etc.
Example: Facebook... Are there more...?
http://en.wikipedia.org/wiki/ List_of_social_networking_websites

EU on Facebook
75 Open Profiles
High level of comments
Medium level of “Likes”
Few level of replies
http://www.facebook.com/ europeanparliament

EU on Facebook https://www.facebook.com/EU.Careers. EPSO https://www.facebook.com/ JerzyBuzek

EU on MySpace
One Account
“ Hub” to other Social Networks
Few level activity
http://www.myspace.com/europeanparliament

Social Media: Microblogging
Twitter … is a service for friends, family, co-workers and organizations to communicate and stay connected through the exchange of quick, frequently answers.
Users can inform followers of their current work, research, interest, reading, website, browsing, etc.
… is network formed around a shared interest.

EU on Twitter
86 Accounts
More than 78,000 tweets
Following: 19,000
Followers: +226,000
http://tweetlevel.edelman.com/

EU on Twitter http://twitter.com/#!/Europarl_EN

EU on Twitter http://twitter.com/#!/eu_eeas

Conclusion
The world changes every day faster and global citizens demands their voice could be listened
The spread of technology leads to the "hacking" is closer to citizens' movements
Some institutions are beginning to get closer to citizens using new forms of contact (Social Media)
The EU has developed a large number of these initiatives
It need greater interaction and increased transparency

And now... questions ?

U eworkshop

by fcheca on Nov 08, 2011

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