1. , Inc.

2. Company Overview
• Google Inc. was founded in 1999 by Larry Page & Sergey Brin.
• In March 2003, Google launched Contextual Paid Listings
• It went public in August 2004 at $85 per share.
• By 2010 its share price exceeded $600 per share giving the
company a $189 billion market valuation.
• In 2008 it had gross revenues of $21.2 billion and an operating
income of $5.5 billion.
• It had 20,164 employees and cash and equivalents of $8.7
billion.
• In 2009 it had 65.6% share of all U.S. searches while its
closest rival Yahoo had 17.5%.
• Outside the U.S., Google enjoyed more than 90% share of
search queries in several countries.

3. Larry Page
Co-Founder & CEO
Sergey Brin
Co-Founder
Google Trio
Eric E. Schmidt
Executive Chairman

4. Google Business
What are they selling ?
 Web-based advertising
How ?
 Monetizing search traffic (CPC, Paid listing)
To whom ?
 Advertisers
Google makes 99% of its revenue from advertisings

5. Monetization
Sponsored Links or Paid Listings

6. Google Business
What boosts the busine$$ ?
Efficient Ads  More Advertisers  More revenues
What makes Google’s ads so powerful
?
N°1 Search Engine
Diversity of ads support
Relevant advertising
« 40% of all web searches have a commercial motivation »

7. 7
Google Products & Evolution
1995 1998 2000 2003 20052004 2006
?
Core Search Ads Monetization Communications Collaboration ?

8. Google’s Value
 Don’t be evil
 Technology matters
 It’s best to do one thing really, really well
 Great just isn't good enough
Company

9. 1.Focus on the user and all else will follow.
2.It's best to do one thing really, really well.
3.Fast is better than slow.
4.Democracy on the web works.
5.You don't need to be at your desk to need an
answer.
6.You can make money without doing evil.
7.There's always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a suit.
10.Great just isn't good enough.
10 things

10. 70% service
on Search &
paid listing
20% service
on projects
of core
extension 10% service
on new
business

11. PageRank™
Algorithm
Hypertext-
matching
Analysis
Cloud
Computing
Technology

12. Differentiation Strategy
Google Microsoft Yahoo
CTR model, assist
marketer
CTC model Lesser
assistance
CTC model Lesser
assistance
Owned by
essentially 3
people
Owned by many
shareholders
Owned by many
shareholders
Higher quality
search results
Poor search
results
High quality but
not as good
Focused on
search engine
business
A portal, operating
system with many
business lines
A portal, competed in
many business lines

13. Competition
« Who’s afraid of Google ? Everyone. »
What are the main competitors ?

14. Competitor Analysis
Competitor Competitive
Advantage
Strategic
Direction
Yahoo!
- Leading "full
fledged" internet
portal
-Steering searchers to
Yahool's own services
• Human intervening in
search results
Microsoft
- Dominant in the PC
software industry
(Windows, Office etc.)
- Developing
"software as services"
(Windows Live)
eBay
- Largest ecommerce
facilitator
- Owns Paypal
- Acquired Skype to
leverage on VoIP for
e-transactions

15. Thought Leadership & Google Inc.
• “Google’s mission is to organize the world’s
information and make it universally
accessible and useful.”
• Innovative services, products, business
concepts, mindset.. Are any limits to Google’s
aspirations?
• Gmail, Google Maps, Google Books, Google
Finance, Google Docs, Google Calendar, Google
Checkout, etc. They make personalized products, that
make money for companies and that give value for users.

16. Characteristics of thought leaders
• Google and Yahoo, which one is the winner?
• Charismatic, even at that level that they could be 9th
largest company in USA without spending money to
advertising
• They are not greedy
• Strong values: don’t be evil, technology matters, we make
our own rules
• Google invests a lot in the creativity of their employees

17. DIFFERENT. NEW. INNOVATE.
RECOGNIZED, SHARING, INSPIRING, ENGAGING, PRO
MOTING, INFLUENCING, HELPING, COMMUNICATING,
SOLVING
PROBLEM, PIONEERING, PASSIONATE, COMMUNITY-
ORIENTED, THINK OUT OF THE BOX, NEVER
SATISFIED, PERSEVERED, RECOGNIZED, RESPECTED
, EXPERT, VALUABLE RESOURCE.

18. Conclusion
 Focus on the search engine business service quality
o Portal business is not an opportunity
 Reinforce its core competencies :
o Cutting edge search technology
o Highly qualified workforce <==>innovation
 Develop new high-tech technologies  more
innovations
o Google glasses
« Competition is only one click away »