social media in hr summit
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Presentation at the Social Media in HR Summit, Dublin, 27.09.12
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social media in hr summit
- 1. Employee & Media Cycle (social) Social Media in HR Summit Dublin, 27th September 2012 Tim A. Ackermann 1
- 2. Social Media & Recruitment Source: clickz.com
- 3. Concept of the ELC Attraction Obligation Selection Separation Integration Retention Development
- 4. Social Media & HR Attraction Obligation Selection Separation Integration Retention Development
- 5. Relevance? Resources Reaction Reception
- 6. Relevance?
- 7. Driver #1 1 2 many many 2 1 Spread network Attractio n Obligatio Selection n 121 Separatio n Develop Integratio n Retention ment
- 8. Driver: #2 custom made Depth generic Obligatio n Attractio n Selection Separatio Integratio n n Develop Retention ment
- 9. Driver #3 details Scope landscape Obligatio Attractio n Selection n Separatio Integratio n n Develop Retention ment
- 10. Driver #4 facts Appeal emotions Obligatio Attractio n Selection n Separatio Integratio n n Develop Retention ment
- 11. Driver #5 web 1.0 Generation web 2.0 Attractio n web 3.01 Obligatio n Selection web 3.02 Separatio n Integratio n Develop Retention ment
- 12. Driver #6 scheduled on demand Frequency frequently Attractio n Obligatio Selection n Separatio Integratio n n continuous Retention Develop ment
- 13. Driver #7 motivation education Purpose administration Attractio n Obligatio Selection n Separatio Integratio n n feedback Retention Develop ment
- 14. Driver #8 information Goal call-to- action Attractio n Obligatio Selection n Separatio Integratio n n Develop Retention ment
- 15. Driver #9 internal Audience external Attractio n Obligatio Selection n public Separatio n Integratio n Develop Retention ment
- 16. Driver #10 - Data Attractio n Obligatio Selection n Separatio Integratio n n Develop Retention ment Source: trendmicro.com
- 17. 2D
- 18. 3D • Attraction • Selection • Integration ELC • Development • Retention • Spread • Depth Drivers • Scope • Appeal •… • facebook Media & • LinkedIn • Apps Tools • Wiki •…
- 19. To be continued… Media ELC Match
- 20. Everyone says Social Media is a unicorn, but maybe it’s just a horse? Jay Baer, Convince & Convert TIM A. ACKERMANN 20 TALENTIM ABOUT.ME/TALENTIM
Editor's Notes
- WelcomePersonal introductionFrame: "social media in hr" 70% recruitment, 20% kpi/policies
- Found this common marketing cycle and social mediaNot focussing social media on just attractionHow to use in all of the employee life / hr
- Introduction into elc
- How social media might fit in generallyHow it is already in useHow to structure social media usage along the elc?Choose the right tools for the certain messagesBe most effective and efficient in employee communication (incl. former and future employees)Work in progress!!!Could also be just food for thought about how you use your social media for branding and recruitment
- Again, it might get complex by just looking at only a single driverData shared / provided / needed...LinkedIn for alumnusPinterest for brandingPinterest internally for e.g. Business travel infoGoogle plus for confidential info :-)