Developing Enterprise-Wide Analytical Capability Dr. Elijah Ezendu FIMC, FCIM, FIIAN, FBDI, FAAFM, FAAPM, FCCM, MIMIS, MITD, ACIArb, ACIPM, PhD, DocM, MBA, CWM, CBDA, CMA, MPM, PME, CCIP, CMC

“ The most successful companies are those whose CEOs make reasonably accurate forecasts more of the time than do their competitors” - Robert Crandall

Analytical Capability drives business activities to uncommon performance and distinctiveness thereby increasing its competitiveness.

The Rise of Analytics Current realities have induced organizations to take hold of mathematical analysis and advanced quantitative models for ascertaining beeps and acts.

Competing on Analytics Stages Model Stage 1 (Analytically Impaired): Negligible capability. Stage 2 (Localized Analytics) : Local and opportunistic capability. Stage 3 (Analytical Aspirations): Begin efforts for more integrated data and analytics. Stage 4 (Analytical Companies) : Enterprise-wide perspective, able to use analytics for point advantage, but not yet at the optimal level. Stage 5 (Analytical Competitors): Enterprise-wide, big results and sustainable advantage. Source: Thomas Davenport and Jeanne Harris, Competing on Analytics

Requirements for Developing Enterprise-Wide Analytical Capability Every member of the organisation must be analytics literate and compliant. The firm must have a practicable enterprise-wide analytics policy. Establishment of cross-functional Project Team for management of analytical capability. Establishment of stretched objectives. Top management buy-in. Training of staff for appropriate skill acquisition. The use of analytical software. Proper orientation of staff. Every component of the value chain must be involved.

Every member of the organisation must be analytics literate and compliant.

The firm must have a practicable enterprise-wide analytics policy.

Establishment of cross-functional Project Team for management of analytical capability.

Establishment of stretched objectives.

Top management buy-in.

Training of staff for appropriate skill acquisition.

The use of analytical software.

Proper orientation of staff.

Every component of the value chain must be involved.

Cross-Functional Project Team for Advancing Analytical Capability This project team should consist of managers/professionals selected from every department, and must be led by the Head of Competitive Intelligence in that organisation.

The Key Elements in an Analytical Capability Organisation Insight into performance drivers Choosing a distinctive capability Performance management and strategy execution Process redesign and integration Human Leadership and senior executive commitment Establishing a fact-based culture Securing and building skills Managing analytical people Technology Quality Data Analytical technologies Source: Thomas Davenport and Jeanne Harris, Competing on Analytics

Organisation

Insight into performance drivers

Choosing a distinctive capability

Performance management and strategy execution

Process redesign and integration

Human

Leadership and senior executive commitment

Establishing a fact-based culture

Securing and building skills

Managing analytical people

Technology

Quality Data

Analytical technologies

Strategic Focus The strategic focus of a firm in analytical competition is usually aligned to its competitive strategy, and determines key areas to explore for building unique and outstanding capabilities.

Which Strategic Focus? Cost Reduction Profitability Analysis Product Configuration Product Portfolio Supply Chain Customer Analysis Value Proposition Operations Price Analysis Service Analysis

Cost Reduction

Profitability Analysis

Product Configuration

Product Portfolio

Supply Chain

Customer Analysis

Value Proposition

Operations

Price Analysis

Service Analysis

CI Audit Source: Elijah Ezendu, Competitive Intelligence

Analytical Technologies Softwares for analytics apply complex predictive and descriptive analytics for mapping business drivers such as product profitability, supply chain effectiveness and customer churn thereby converting data into actionable information. They provide room for comparing projects and resources to structures and timeframes effectively.

Data-mining for Analytics Data mining entails the application of computer technology for surveying and utilizing data. The applicable techniques in data-mining include the following: Neural Networks Clustering Data Visualization Statistical Analysis Genetic Algorithm Rule Indication

Data mining entails the application of computer technology for surveying and utilizing data.

The applicable techniques in data-mining include the following:

Neural Networks

Clustering

Data Visualization

Statistical Analysis

Genetic Algorithm

Rule Indication

Criteria for Evaluation of CI Software Applications Information Needs Identification Information Acquisition Competitive Information Organisation and Storage Information Analysis Presentation of Intelligence Distribution of Intelligence Ease of Using Interface Capability for Changing Display Navigation Features Software Compatibility Requirements of Technical Expertise Usefulness of Help Facility Total Cost Source: France Bouthillier & Kathleen Shearer, Comparative Analysis of Competitive Intelligence Software Applications

Information Needs Identification

Information Acquisition

Competitive Information Organisation and Storage

Information Analysis

Presentation of Intelligence

Distribution of Intelligence

Ease of Using Interface

Capability for Changing Display

Navigation Features

Software Compatibility

Requirements of Technical Expertise

Usefulness of Help Facility

Total Cost

Analytical People Quantitative focused people drive analytics within an organisation. Some quantitative disciplines are as follows: Business Field Physical Sciences Economics Psychology Engineering

Quantitative focused people drive analytics within an organisation. Some quantitative disciplines are as follows:

Business Field

Physical Sciences

Economics

Psychology

Engineering

Analytical People Amateurs Professionals Semi-Skilled Practitioners

Factors in Managing Analytical Professionals Recognize relative scarcity. Use a mix of career incentives and reward for reducing staff turnover. Provide appropriate technology support. Provide adequate training and development opportunities. Ensure effective governance. Entrench ethical principles. Overcome role-paralysis

Recognize relative scarcity.

Use a mix of career incentives and reward for reducing staff turnover.

Provide appropriate technology support.

Provide adequate training and development opportunities.

Ensure effective governance.

Entrench ethical principles.

Overcome role-paralysis

Dr. Elijah Ezendu is a multidisciplinary professional whose business experience mounts through diverse fields. He is a Certified Management Consultant, licensed by International Council of Management Consulting Institutes which has a Special Consultative Status in United Nations Economic and Social Council. As a result of his strides in management consulting, he received Merit Award for Excellence in Consulting. He is concurrently Senior Partner, Shevach Consulting; Director of Strategy and Performance, Fortuna; Lead Assessor and Member of Governing Council, Institute of Management Consultants; Director of Training, International Council of Business Development Professionals; Member of Marketing Committee, International Council of Management Consulting Institutes; Honorary Global Advisor, International Project Management Commission; and Programme Coordinator (Nigeria), Regent Business School, South Africa. He holds a doctoral degree in Management from St. Clements University, British West Indies. He is a Chartered Manager certified by Canadian Institute of Management, Canada and holds numerous professional qualifications including Master Project Manager; Project Manager E-Business; Fellow, Institute of Management Consultants; Fellow, Certified Institute of Cost Management; Fellow, Institute of Business Development; Fellow, American Academy of Financial Management; Fellow, Institute of Internal Auditors; Member, Nigerian Institute of Training and Development; Member, Institute of Analytics Professionals; Associate, Chartered Institute of Personnel Management of Nigeria; Associate, Chartered Institute of Arbitrators (Nigeria). He is a Certified Business Development Analyst and Competitive Intelligence Professional. Additionally, he is an information technology management professional certified by Institute for the Management of Information Systems, UK along with Microsoft Corporation, USA and stands as a Member of International Association of Software Architects. He is an outstanding motivational speaker with a knack for recalibration of positive influence; and a world-class consultant, who has functioned as Speaker/Facilitator at myriad programmes of professional institutes, international development organisations, private and public firms including extra-governmental agencies and institutions. He is a prolific writer and author who had served as Editor-in-Chief, Cost Management Journal; Part-Time Lecturer & External Examiner (MBA Programme), Ladoke Akintola University of Technology; Director of MBA Programme (Nigerian Outreach), Management Institute of Canada; Chief Operating Officer, Rohan Marine; Second Vice President and Member of Governing Council, Certified Institute of Cost Management; Director of Programmes and Member of Governing Council, The Institute of Business Development; Director, Refined Shipping; and Examiner to various Professional Institutes.

Dr. Elijah Ezendu is a multidisciplinary professional whose business experience mounts through diverse fields. He is a Certified Management Consultant, licensed by International Council of Management Consulting Institutes which has a Special Consultative Status in United Nations Economic and Social Council. As a result of his strides in management consulting, he received Merit Award for Excellence in Consulting. He is concurrently Senior Partner, Shevach Consulting; Director of Strategy and Performance, Fortuna; Lead Assessor and Member of Governing Council, Institute of Management Consultants; Director of Training, International Council of Business Development Professionals; Member of Marketing Committee, International Council of Management Consulting Institutes; Honorary Global Advisor, International Project Management Commission; and Programme Coordinator (Nigeria), Regent Business School, South Africa. He holds a doctoral degree in Management from St. Clements University, British West Indies. He is a Chartered Manager certified by Canadian Institute of Management, Canada and holds numerous professional qualifications including Master Project Manager; Project Manager E-Business; Fellow, Institute of Management Consultants; Fellow, Certified Institute of Cost Management; Fellow, Institute of Business Development; Fellow, American Academy of Financial Management; Fellow, Institute of Internal Auditors; Member, Nigerian Institute of Training and Development; Member, Institute of Analytics Professionals; Associate, Chartered Institute of Personnel Management of Nigeria; Associate, Chartered Institute of Arbitrators (Nigeria). He is a Certified Business Development Analyst and Competitive Intelligence Professional. Additionally, he is an information technology management professional certified by Institute for the Management of Information Systems, UK along with Microsoft Corporation, USA and stands as a Member of International Association of Software Architects. He is an outstanding motivational speaker with a knack for recalibration of positive influence; and a world-class consultant, who has functioned as Speaker/Facilitator at myriad programmes of professional institutes, international development organisations, private and public firms including extra-governmental agencies and institutions. He is a prolific writer and author who had served as Editor-in-Chief, Cost Management Journal; Part-Time Lecturer & External Examiner (MBA Programme), Ladoke Akintola University of Technology; Director of MBA Programme (Nigerian Outreach), Management Institute of Canada; Chief Operating Officer, Rohan Marine; Second Vice President and Member of Governing Council, Certified Institute of Cost Management; Director of Programmes and Member of Governing Council, The Institute of Business Development; Director, Refined Shipping; and Examiner to various Professional Institutes.

Thank You Dr. Elijah Ezendu elezendu@yahoo.com, 234 8033024596, 234 8058835237