"Seth Godin has assembled a crew of five dozen thinkers and doers from around the world. In a remarkable collection of one-page essays, each member of Godin\'s dream team selects a single word-then uses it to offer guidance for the coming year."
"Seth Godin has assembled a crew of five dozen thinkers and doers from around the world. In a remarkable collection of one-page essays, each member of Godin\'s dream team selects a single word-then uses it to offer guidance for the coming year."
Lecture 9 - New Paradigms, New Technologies, and Your Asset Creation - 6 Ma...Fahri Karakas
In this lecture, we will go over a wide variety of topics that will help you in your journey of asset creation.
We will cover the following topics:
-5 Seconds Rule: Do It Now
-Languishing, Happiness, and Creativity
-Happiness Chemicals: Dopamine, oxytocin, serotonin, endorphin
-Hackathon: Paradigm Shifts and New Assets
-Metaverse, Avatars, Digital Twins, AR, VR
- Stripe Success Story
-Exponential Thinking & The Wealth of Jeff Bezos in Rice
- Disruption Here
-Crypto, Bitcoin, Blockchain & NFTs
- Who is Satoshi?
- Dogecoin is not a joke!
- Everything is weird and accelerated (nonlinearity and singularity)
- Elon Musk on Saturday Night Live
- Beeple's 69m Dollar Digital Artwork!
- Become a Renaissance Person
- Conduct 10,000 Experiments
- What is Bitclout?
- Web 3.0
- Gen Z is Entrepreneurial
- YOLO Economy
- Top Media Brands and Franchises: Pokemon, Hello Kitty, Star Wars, Harry Potter, Marvel, Spiderman, Batman, Barbie, Lord of the Rings, James Bond
- Hero's Journey: Your Call to Adventure: Jump to the Unknown
- Stories of Your Life
-Storytelling & Content Creation
- Ikigai
-Entrepreneurial Thinking
- Entrepreneur Revolution
-Shark Tank Exercise
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
This talk is about how language plays a pivotal role in creating meaningful experiences beyond interaction design. It was delivered by David Sherwin at Emily Carr University of Art and Design on March 30, 2011.
19 Mayıs Türkiye Sunumu - Üniversite Öğrencilerine Özel - Eğitim SlaytlarıFahri Karakas
Gelecek, Teknoloji, Hayallerin ve Sen - 19 Mayıs 2021
www.kubist.net
19 Mayıs Gençlik ve Spor Bayramında Üniversiteli Gençlere Özel Seminer
İngitere’de University of East Anglia’da Doçent olarak görev yapmakta olan Fahri Karakaş ile birlikte..
Gelecek Teknoloji Hayallerin ve Sen!
Bu seminerde şu sorulara cevap arayacağız:
- Dünya nasıl değişiyor ve teknoloji son hız nereye gidiyor?
- Yapay zeka çağında kariyerinizi ve geleceğinizi nasıl yönetirsiniz?
- İnternette kendi varlığınızı, markanızı, eserlerinizi, ve içerik imparatorluğunuzu nasıl oluşturursunuz?
- Girişimci ve sanatçı olarak kendi Rönesans’ınızı nasıl kurabilirsiniz?
Kendi hayatımdan gözlemler ve deneyimler ışığında bu sorulara cevaplar sunacağım.
Küresel bir perspektifle bir ilham ve hayal yolculuğuna çıkıyoruz, hazır mısınız?
**Şanslı ilk 100 kişi seminere Zoom üzerinden katılabiliyor olacak. Yayın ayrıca canlı olarak IT Governance Turkey Youtube kanalı üzerinden gerçekleştirilecektir.
**Katılım ve duyurular için Telegram Grubumuza katılabilirsiniz.
https://t.me/kubistnetdijital
Yeni Düşünme Şekilleri ve Başarı Hikayeleri
Kendi İçerik İmparatorluğunu Kuracaksın
Girişimci ve Sanatçı Olacaksın
Kendi Rönesansını Kuracaksın
English Abstract:
I Gave A Presentation For Turkish Youth Today on 19 May 2021.
We Celebrated The 19 May Youth And Sports Day In Turkey Today.
In this presentation, I try to cover a lot of topics including the following:
- Hackathon: New Technologies and Paradigms
- Artificial Intelligence
- Metaverse
- Crypto, Bitcoin, Blockchain ve NFT
- Space Age and Mars Generation
- Entrepreneurship
- Content Creation
- Internet Content Empires
- Social Media Platforms
- You are a storyteller
- You are an entrepreneur
- You are an artist
This is the first part of a piece of work that I’m doing to define a Pattern Language for Organizations. It sets the context for a bold hypothesis – that organizations are fundamentally broken – and a candidate set of performance criteria. From here, it’s about aggregating functional patterns. I’d love your help!
Presented at Planningness 2015
I presented this deck—ranging from weather modification and hurricanes, through chaos theory, to digital advertising, to digital experimentation.
My proposal: a system of digital experiments, owned and run by planners and strategists, to isolate the interesting variables that make a difference in the online world.
Read details here: http://clayparkerjones.com/2015/09/the-new-model-for-scaling-a-company/
The existing models have left us with dreary workplaces, deep inequality, and an erosion of human dignity. We need a new model – new performance criteria and new tools – to solve the problem of organizing humans at work.
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
"If you love your content, set it free" ?Mike Ellis
Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute content at the click of a mouse, notions of ‘scarcity’ become more and more distant from reality. Several commentators have suggested that scale – i.e. providing more access to ‘valuable’ content rather than less – is actually a more scalable business model for the online economy. This session will look at ways in which content can be freed, and will also examine some of the issues which follow around control and authority.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
Lecture 9 - New Paradigms, New Technologies, and Your Asset Creation - 6 Ma...Fahri Karakas
In this lecture, we will go over a wide variety of topics that will help you in your journey of asset creation.
We will cover the following topics:
-5 Seconds Rule: Do It Now
-Languishing, Happiness, and Creativity
-Happiness Chemicals: Dopamine, oxytocin, serotonin, endorphin
-Hackathon: Paradigm Shifts and New Assets
-Metaverse, Avatars, Digital Twins, AR, VR
- Stripe Success Story
-Exponential Thinking & The Wealth of Jeff Bezos in Rice
- Disruption Here
-Crypto, Bitcoin, Blockchain & NFTs
- Who is Satoshi?
- Dogecoin is not a joke!
- Everything is weird and accelerated (nonlinearity and singularity)
- Elon Musk on Saturday Night Live
- Beeple's 69m Dollar Digital Artwork!
- Become a Renaissance Person
- Conduct 10,000 Experiments
- What is Bitclout?
- Web 3.0
- Gen Z is Entrepreneurial
- YOLO Economy
- Top Media Brands and Franchises: Pokemon, Hello Kitty, Star Wars, Harry Potter, Marvel, Spiderman, Batman, Barbie, Lord of the Rings, James Bond
- Hero's Journey: Your Call to Adventure: Jump to the Unknown
- Stories of Your Life
-Storytelling & Content Creation
- Ikigai
-Entrepreneurial Thinking
- Entrepreneur Revolution
-Shark Tank Exercise
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
This talk is about how language plays a pivotal role in creating meaningful experiences beyond interaction design. It was delivered by David Sherwin at Emily Carr University of Art and Design on March 30, 2011.
19 Mayıs Türkiye Sunumu - Üniversite Öğrencilerine Özel - Eğitim SlaytlarıFahri Karakas
Gelecek, Teknoloji, Hayallerin ve Sen - 19 Mayıs 2021
www.kubist.net
19 Mayıs Gençlik ve Spor Bayramında Üniversiteli Gençlere Özel Seminer
İngitere’de University of East Anglia’da Doçent olarak görev yapmakta olan Fahri Karakaş ile birlikte..
Gelecek Teknoloji Hayallerin ve Sen!
Bu seminerde şu sorulara cevap arayacağız:
- Dünya nasıl değişiyor ve teknoloji son hız nereye gidiyor?
- Yapay zeka çağında kariyerinizi ve geleceğinizi nasıl yönetirsiniz?
- İnternette kendi varlığınızı, markanızı, eserlerinizi, ve içerik imparatorluğunuzu nasıl oluşturursunuz?
- Girişimci ve sanatçı olarak kendi Rönesans’ınızı nasıl kurabilirsiniz?
Kendi hayatımdan gözlemler ve deneyimler ışığında bu sorulara cevaplar sunacağım.
Küresel bir perspektifle bir ilham ve hayal yolculuğuna çıkıyoruz, hazır mısınız?
**Şanslı ilk 100 kişi seminere Zoom üzerinden katılabiliyor olacak. Yayın ayrıca canlı olarak IT Governance Turkey Youtube kanalı üzerinden gerçekleştirilecektir.
**Katılım ve duyurular için Telegram Grubumuza katılabilirsiniz.
https://t.me/kubistnetdijital
Yeni Düşünme Şekilleri ve Başarı Hikayeleri
Kendi İçerik İmparatorluğunu Kuracaksın
Girişimci ve Sanatçı Olacaksın
Kendi Rönesansını Kuracaksın
English Abstract:
I Gave A Presentation For Turkish Youth Today on 19 May 2021.
We Celebrated The 19 May Youth And Sports Day In Turkey Today.
In this presentation, I try to cover a lot of topics including the following:
- Hackathon: New Technologies and Paradigms
- Artificial Intelligence
- Metaverse
- Crypto, Bitcoin, Blockchain ve NFT
- Space Age and Mars Generation
- Entrepreneurship
- Content Creation
- Internet Content Empires
- Social Media Platforms
- You are a storyteller
- You are an entrepreneur
- You are an artist
This is the first part of a piece of work that I’m doing to define a Pattern Language for Organizations. It sets the context for a bold hypothesis – that organizations are fundamentally broken – and a candidate set of performance criteria. From here, it’s about aggregating functional patterns. I’d love your help!
Presented at Planningness 2015
I presented this deck—ranging from weather modification and hurricanes, through chaos theory, to digital advertising, to digital experimentation.
My proposal: a system of digital experiments, owned and run by planners and strategists, to isolate the interesting variables that make a difference in the online world.
Read details here: http://clayparkerjones.com/2015/09/the-new-model-for-scaling-a-company/
The existing models have left us with dreary workplaces, deep inequality, and an erosion of human dignity. We need a new model – new performance criteria and new tools – to solve the problem of organizing humans at work.
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
"If you love your content, set it free" ?Mike Ellis
Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute content at the click of a mouse, notions of ‘scarcity’ become more and more distant from reality. Several commentators have suggested that scale – i.e. providing more access to ‘valuable’ content rather than less – is actually a more scalable business model for the online economy. This session will look at ways in which content can be freed, and will also examine some of the issues which follow around control and authority.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
If you love your content, set it free (v3.0) Mike Ellis
This talk is a re-working of previous talks with the same name. This time it focuses on three big ideas which hang off notions of “free” and "open":
- what value and free mean in the networked world we’ve found ourselves in
- how this network has also changed us, as consumers and producers of content
- how we, as content-rich institutions, might respond to these changes
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalmanLaura Pasquini
What Happens on Campus Stays On YouTube By @equalman
SNEAK PREVIEW of book for #ACPA15, Tampa, FL
#SAreads: Students, Ethics, and Online Engagement @ #ACPA15 the #ACPATrendingNow Session TODAY!
Niche or Platform - what next for our institutions online?Mike Ellis
This presentation looks at the ideas behind institutions delivering a "trusted platform" rather than niche silos. It suggests that "platforms" in this context are places where communities are enabled, supported and encouraged and goes on to consider ten big ideas which often accompany platform-like approaches.
A presentation at Sketching In Hardware 2007 on approaches to prototyping ideas and the ways ideas can be linked to their materialization, no matter how peculiar they may be.
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
5. People
1. We’re in advertising. That means we should
know (and understand) people, right?
2. Identities are formed online, too. People’s
choices in the real world help define their identity,
and the same thing goes on the web.
3. A voice on the other end. Don’t forget that
technology doesn’t drive the web. People do.
6. Communicating
1. Staying up. People are using the web primarily to
keep in contact with friends (78%, at least)
2. Ambient Connectivity. Stay in contact when you
want to be in contact, and never when you don’t
...sounds like a good context for brands, yes?
3. Sharing. It’s more than just talking to each other.
It’s about sharing, collaborating, and having fun.
7. Online
1. Searchable. Google indexes almost everything.
2. Permanent. Or at least damn near it.
3. Real. Especially for digital natives, there’s no
distinction between physical and digital lives.
4. Easy. Seriously, it’s easy. My mom is 62 and she
does it without much help.
25. We should probably look into the
whole community thing, yes?
Daily Reach, %
2.50
1.88
1.25
0.63
August 0
September
October
November
December
Flickr CNN.com
26. There may be a problem with
all this fun tech stuff, though.
“ Things don’t get
socially interesting
until they are
technologically
boring.”
- Clay Shirky
27. Great content wins
every time.
Heck, people even pay for it.
You know ... books, music, movies, etc.
28. great content:
Not that easy to make.
Something like 90% of blogs are dead, unused by
their creators. Keeping up with demand ain’t easy.
Think of it this way: could you write a best-seller? I
know I can’t. But the brands we work with have the
opportunity to at least come close.
29. great experiences:
A lot easier to create.
Build a great experience first and then allow people to
help you make great content. Youtube is a good
example. Wikipedia is an even better one.
30. community-building:
People want to have a
relationship with you.
This world is based on relationships. And wouldn’t
you believe it? People seem to be OK with online
relationships with brands. Why? Because on the
web, the user controls the relationship.
31. step 1:
Try it.
Yes, just go try it. It’s really simple.
You’ll get it after a few days, I guarantee it.
32. step 2:
Stop thinking about
this as a reach vehicle.
We’re working on the reach thing. For now, people
don’t look at banners, and we know they don’t click
on them. But we can do engagement really, really well.
So let’s stick to that.
33. step 3:
Get people to
do something.
When you write a brief, don’t think about messaging.
Think about activity. Think about excitement.
When you think about a web experience, don’t
think flashy and perfect. Think big, or think little.
Think about commitments instead of campaigns.
34. That’s it.
Hope you liked it.
Clay Parker Jones
exitcreative.net/blog
@exitcreative