Unusual Uses Of 17 Free Tools For Keyword Discovery

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Evolving SEO

Slides from my presentation at SMX East 2013 - SEO Tools Track Presentation

Technology Business

What’s In My SEO Toolbox?
October 3rd
SMX East 2013
@dan_shure #SMX #33B
Unusual Uses Of 17 Free Tools For Keyword Discovery

@dan_shure #SMX #33B
Unusual Uses Of 17 Free Tools For Keyword Discovery

Keyword Research Challenges
@dan_shure #SMX #33B

Two Parts
1. Head / Body Words
2. Long Tail Words & Topics
@dan_shure #SMX #33B

Part One – Head / Body Words
@dan_shure #SMX #33B

1. Wikipedia + SEMRush Toolbar
@dan_shure #SMX #33B

Wikipedia + SEMRush Toolbar
@dan_shure #SMX #33B

2. Followerwonk + Allmytweets +
Tagcrowd / Wordle
@dan_shure #SMX #33B

All My Tweets + Wordle
@dan_shure #SMX #33B

3. Followerwonk + Screaming Frog +
Tagcrowd or Wordle
@dan_shure #SMX #33B

Screaming Frog + TagCrowd
@dan_shure #SMX #33B

4. Amazon Book Search / Look Inside
@dan_shure #SMX #33B

Amazon “Look Inside”
@dan_shure #SMX #33B

(Aside: Qualify & Go Deeper With
Keyword Planner)
@dan_shure #SMX #33B

(Aside again: qualify with Keyword
Planner)
@dan_shure #SMX #33B

Amazon Search Suggest
@dan_shure #SMX #33B

Amazon Search Suggest – Use Soovle
@dan_shure #SMX #33B

Soovle + Scrape For Chrome Extension
@dan_shure #SMX #33B

Part Two – Longtail& Topics
@dan_shure #SMX #33B

1. HARO + Your Brain
@dan_shure #SMX #33B

2. Ubersuggest + votrecerveau!!
@dan_shure #SMX #33B

Prismatic + Google Trends
@dan_shure #SMX #33B

4. Google Wonder Wheel
@dan_shure #SMX #33B

Wonder Wheel In Google Docs
@dan_shure #SMX #33B

5. Google Correlate
@dan_shure #SMX #33B

More Resources
@dan_shure #SMX #33B
http://www.seonick.net/keyword-research/ @nick_eubanks
http://blog.kissmetrics.com/keyword-research-smart-way/ @bethmorgan

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This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent. "For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials. Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet. Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast."

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Unusual Uses Of 17 Free Tools For Keyword Discovery

1. What’s In My SEO Toolbox? October 3rd SMX East 2013 @dan_shure #SMX #33B Unusual Uses Of 17 Free Tools For Keyword Discovery

2. I’m Dan. @dan_shure #SMX #33B

3. I’m Dan. @dan_shure #SMX #33B

4. @dan_shure #SMX #33B Unusual Uses Of 17 Free Tools For Keyword Discovery

5. Keyword Research Challenges @dan_shure #SMX #33B

6. @dan_shure #SMX #33B

7. @dan_shure #SMX #33B

8. Two Parts 1. Head / Body Words 2. Long Tail Words & Topics @dan_shure #SMX #33B

9. Part One – Head / Body Words @dan_shure #SMX #33B

10. @dan_shure #SMX #33B

11. 1. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

12. Wikipedia @dan_shure #SMX #33B

13. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

14. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

15. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

16. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

17. Wikipedia @dan_shure #SMX #33B

18. Wikipedia + SEMRush Toolbar @dan_shure #SMX #33B

19. 2. Followerwonk + Allmytweets + Tagcrowd / Wordle @dan_shure #SMX #33B

20. Followerwonk @dan_shure #SMX #33B

21. All My Tweets @dan_shure #SMX #33B

22. All My Tweets + Wordle @dan_shure #SMX #33B

23. 3. Followerwonk + Screaming Frog + Tagcrowd or Wordle @dan_shure #SMX #33B

24. Followerwonk @dan_shure #SMX #33B

25. Screaming Frog @dan_shure #SMX #33B

26. Screaming Frog @dan_shure #SMX #33B

27. Screaming Frog @dan_shure #SMX #33B

28. Screaming Frog @dan_shure #SMX #33B

29. Screaming Frog + TagCrowd @dan_shure #SMX #33B

30. 4. Amazon Book Search / Look Inside @dan_shure #SMX #33B

31. Amazon Book Search @dan_shure #SMX #33B

32. Amazon “Look Inside” @dan_shure #SMX #33B

33. Amazon “Look Inside” @dan_shure #SMX #33B

34. (Aside: Qualify & Go Deeper With Keyword Planner) @dan_shure #SMX #33B

35. Amazon Book Search @dan_shure #SMX #33B

36. Amazon “Look Inside” @dan_shure #SMX #33B

37. (Aside again: qualify with Keyword Planner) @dan_shure #SMX #33B

38. Amazon Search Suggest @dan_shure #SMX #33B

39. Amazon Search Suggest – Use Soovle @dan_shure #SMX #33B

40. Soovle + Scrape For Chrome Extension @dan_shure #SMX #33B

41. Part Two – Longtail& Topics @dan_shure #SMX #33B

42. 1. HARO + Your Brain @dan_shure #SMX #33B

43. HARO LINKS @dan_shure #SMX #33B

44. HARO KEYWORDS @dan_shure #SMX #33B

45. HARO @dan_shure #SMX #33B

46. HARO + AdWords @dan_shure #SMX #33B

47. HARO @dan_shure #SMX #33B

48. HARO @dan_shure #SMX #33B

49. HARO + AdWords @dan_shure #SMX #33B

50. HARO + AdWords @dan_shure #SMX #33B

51. 2. Ubersuggest + votrecerveau!! @dan_shure #SMX #33B

52. Ubersuggest @dan_shure #SMX #33B

53. Ubersuggest @dan_shure #SMX #33B

54. Ubersuggest @dan_shure #SMX #33B

55. 3. Prismatic @dan_shure #SMX #33B

56. Prismatic @dan_shure #SMX #33B

57. Prismatic @dan_shure #SMX #33B

58. Prismatic @dan_shure #SMX #33B

59. Prismatic @dan_shure #SMX #33B

60. Prismatic @dan_shure #SMX #33B

61. Prismatic @dan_shure #SMX #33B

62. Prismatic + Google Trends @dan_shure #SMX #33B

63. 4. Google Wonder Wheel @dan_shure #SMX #33B

64. RIP – Wonder Wheel @dan_shure #SMX #33B

65. Wonder Wheel In Google Docs @dan_shure #SMX #33B

66. Wonder Wheel In Google Docs @dan_shure #SMX #33B

67. Wonder Wheel In Google Docs @dan_shure #SMX #33B

68. Wonder Wheel In Google Docs @dan_shure #SMX #33B

69. Wonder Wheel In Google Docs @dan_shure #SMX #33B

70. 5. Google Correlate @dan_shure #SMX #33B

71. Google Correlate @dan_shure #SMX #33B

72. Google Correlate @dan_shure #SMX #33B

73. Google Correlate @dan_shure #SMX #33B

74. Google Correlate @dan_shure #SMX #33B

75. Google Correlate @dan_shure #SMX #33B

76. Google Correlate @dan_shure #SMX #33B

77. Google Correlate @dan_shure #SMX #33B

78. Google Correlate @dan_shure #SMX #33B

79. @dan_shure #SMX #33B

80. More Resources @dan_shure #SMX #33B http://www.seonick.net/keyword-research/ @nick_eubanks http://blog.kissmetrics.com/keyword-research-smart-way/ @bethmorgan

81. The End. @dan_shure #SMX #33B

Unusual Uses Of 17 Free Tools For Keyword Discovery

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