2. FIJI Water-Australia
Community Engagement & Visual Branding
In six months Evolve has developed a social
presence for FIJI Water that has one of the
highest rates of engagement and is one of the
fastest growing local brands on Instagram &
Facebook in its category.
Launching both their Facebook and Instagram
Australian channels in February of this year Evolve has
helped fuel the passion for the brand by utilising a
network of local influencers to create a strong unique
local brand presence.
This was conceived as part of an ongoing content
strategy around the brand pillars of fashion, food &
healthy living which Evolve has created as part of its
engagement with the global brand.
Such is the strength of the local visual branding that the
Australian images are regularly shared across the other
global territories where FIJI Water also operates local
marketing
One FIJI Water bottle picture from Queensland blogger
Oracle fox attracted over 5000 likes for which the brand
didn’t have to pay anything. This type of earned media
is priceless and it is this level of brand engagement that
Evolve has recently secured a contract with FIJI Water
until 2015.
3. Sony Consumer Electronics
Social Strategy
Our social media strategist on behalf of We are
Social developed a roadmap to help transform
the Sony brand, defining its digital agenda.
Sony is one of the most recognised brands in the world,
yet to make it the most talked about and engaged with
brand in the consumer electronics sector is not easy.
To enable Sony to build a loyal community and highly
engaged fan base, we produced a social media strategy
underpinned with market insights and actions to take as a
result.
Evolution begins with an understanding of the current
situation, so we undertook a complete audit of Sony’s
existing content, its social channels and digital
ecosystem.
After the initial research, a full engagement and content
plan to meet the desired business objectives was
mapped out.
The plan for Sony’s social transformation included an
advocacy program with local influencers, recommended
tactics and strategies for channel growth. Delivered for We are Social
4. Sanitarium–WeetBix
Social Strategy
We developed a social framework to integrate
with Weet-Bix’s media campaign and sponsor
activities to entice consumers to increase
consumption
Weet-Bix is a widely recognised and well-loved brand,
yet its existing social strategy was not having the desired
impact of engaging customers to eat more.
So, we created an integrated social program supporting
the notion of a socially fuelled participation with the
brand.
Underpinning the process is a competitive analysis and
understanding what was being said about Weet-Bix and
its competitors online.
We then set social objectives and targets including
growth in Weet-Bix user base and amplifying brand
messaging.
Using our research insights we developed a framework
to help produce compelling content, and outlined a
series of promotional concepts to support and engage
the target audience.
5. McCormick Foods - Aeroplane Jelly
Experiences: 85th Birthday Campaign
Our social media team on behalf of Beyond
the Square launched Aeroplane Jelly’s
Facebook page to celebrate its 85th birthday,
attracting 12,000 fans in 3 months
Aeroplane Jelly is one of Australia’s most iconic brands,
and we helped to celebrate its 85th year with the launch
of its Facebook page.
Bringing to life loveable characters – Bertie and Melody
– helped to drive engagement and build a loyal
community which spread the word to family and friends.
During the campaign we produced assorted content –
recipe book download app, competitions, images, polls
etc –which fans loved to engage with and share.
In just 3 months 2,000 recipe books were downloaded,
and 4000 entered competitions to win a birthday pack.
To support the launch we developed and managed the
brand’s Facebook advertising program, contributing to a
significant jump in visits. A series of coordinated offline
events were promoted on Facebook, with published
photos increasing engagement and community loyalty.
https://www.facebook.com/aeroplanejelly
Delivered for BTS
6. Schweppes Australia – Pepsi Max
Development: Pepsi Kick launch Facebook App
Our team of developers enabled workers
across Australia to quench their thirst with a
personal delivery of Pepsi’s Max Kick soft
drink.
Pepsi wanted to deliver a real ‘Kick’ with the campaign
to launch a new taste – not an easy task in a crowded
market.
The digital promotion for Pepsi Max Kick had to be
exciting, interactive and entice consumers to socially
spread the word.
So, we worked closely with Pepsi to develop a
personalised Facebook application which was hosted
on our campaign management platform. The app
allowed fans to request promotion teams to visit their
workplace.
It provided Pepsi with real-time delivery and reporting of
entrants, and seamlessly integrated into the Pepsi
Facebook site.
Deploying the tailor-made Facebook App enabled Pepsi
to rapidly increase visits to the site, build a loyal fan
base and boost product exposure.
Developed by I Sapien
7. FIJI Water-Good Food & Wine Show
Experiences: Campaign & Event Promotion
We promoted FIJI Water’s national
sponsorship of the Good Food & Wine Show,
reaching over 400,000 people, boosting
engagement on its social channels and
attracting 7,015 new fans & followers .
FIJI Water wanted to use its sponsorship to increase
brand awareness, encourage consumers to engage
with and like its social content, and build an email
database of fans.
To meet its objectives we developed a strategic
campaign which included building a national food
blogger team, running promotions on Facebook and
Instagram, and developing a content program to
support the event.
To capitalise upon the popularity of photo sharing
amongst our target we introduced a dedicated event
hash tag for the event market and created over 350
photos across on both brand Facebook Instagram
pages with a reach of over 400,000 people.
The content mix was a hit with consumers, almost
2,700 competition entries were received, the number of
fans increased 126 per cent, and 4,520 people liked
posts.
8. Autism Spectrum Australia (NFP)
What Does Autism Mean To You Campaign
Our social media team on behalf of Beyond the
Square launched an Autism awareness
campaign asking individuals what Autism
means to them, reaching 592,000 people across
Facebook, Twitter and YouTube.
Autism Spectrum Australia needed a simple but effective
campaign to drive awareness of autism in Australia.
Working closely with the Not for Profit organisation, we
created and launched a project to generate 12,000 social
conversations through asking, “What Does Autism Mean
to You’?
A moving video telling the story of one family and what
autism means to them was posted on Facebook and
promoted via the organisation’s website and social
channels.
The post was a massive success, achieving record levels
of engagement on the page including: 5,683 video views
and 3,091 shares.
In conjunction with the launch we managed an eDM
campaign, and blogger outreach to increase awareness of
autism in local communities.
Delivered for BTS
https://www.facebook.com/AutismSpectrumAustralia
9. Zip Industries – Instant Boiling Water Tap
Insights: Social listening Campaign
Delivered for BTS
Our social analyst conducted an online
listening campaign for ZIP while at Beyond the
Square, helping it to develop an effective long
term social media and marketing strategy.
Listening to conversation about your brand and sector is
crucial to successfully engaging and interacting with
your target audience.
To help ZIP understand what was being said about it we
listened to conversations about the brand, its products,
competitors and the industry.
Monitoring the various social channels provided
meaningful insights on the volume of conversation, the
key topics, audience segments and influencers, and
what ZIP’s competitors were doing.
Through analysing results we identified the issues and
sentiments driving the conversation, and advised on
actions to take.
During the program we discovered what content ZIP’s
target audience loved, enabling it to develop a social
strategy that connects with its customers.
10. Smith’s Crisps-Chippy Slap
Development: Custom Facebook App
Developed by ISapien
Our team of developers developed a
personalised Facebook app to enable fans of
Smith’s Crisps to take the pledge and drive
engagement beyond the popular TVC
campaign in social .
Smith’s wanted to extend the life of it’s above the line
campaign through social by creating a quick and easy to
enter application that helped their fans participate and
be part of the fun and positive feedback the campaign
was attracting.
The Chippy Slap app gave fans the opportunity to take
the pledge and share it with their friends on Facebook as
well as a chance to win a free hoodie via a simple 25
words or less mechanic.
The app has proved so successful it has helped
extended the life of the campaign. To date over 6,000
pledges have been taken and three different versions of
the app developed to cater for the increased buzz and
excitement associated with the campaign on the Smiths
Facebook page.
11. Grain Waves Wholegrain Chips
Development Instagram Publishing Tool
Developed by ISapien
We helped Grain Waves create an engaged
community, and boost product exposure with
user generated content.
Grain Waves wanted to create a buzz with a social
campaign that enticed consumers to try its single-chip
packs.
So, we developed an innovative platform that allowed
Grain Waves to integrate user generated content into its
social channels, building a highly engaged community
during the campaign.
The largely visual campaign used promotional hash tags
to prompt consumers to upload photos of themselves
trying the single-chip packs.
Our Instagram tool enabled Grain Waves to amass a
variety of user images and easily review the pictures
before publishing them to their Facebook page.
The campaign had a massive impact on awareness and
product exposure, with one image posted reaching over
3,500 Facebook users.
12. Schweppes Australia – Mountain Dew
Development: Daily Shout Campaign & Admin System
Developed by ISapien
Our team of developers worked with Mountain
Dew to grow its Facebook fan base with a daily
prize campaign and admin system.
To support Mountain Dew’s, ‘Daily Shout’, Facebook
initiative, Our team of developers developed and
implemented an admin system to manage the campaign.
The ‘Daily Shout’ promotion offered visitors the chance
to win a daily prize, stimulating engagement and
attracting passionate fans.
The admin tool made it easy for Mountain Dew to pre-
load campaign prizes, with the system picking the
required prize based on the current date.
Boasting the capability to collect real-time data, the
admin system enabled Mountain Dew to review entries
and submissions as fans entered details.
Filtering entries based on the date entered or prize, and
conducting further analysis enabled Mountain Dew to
drive positive word of mouth and boost visits to its
Facebook page.
13. Schweppes Australia – Pepsi
Postcode Challenge: Custom Facebook App
Developed by ISapien
Our team of developers developed a
personalised Facebook app for Pepsi’s new
naturally sweetened drink, driving brand
awareness
In the summer of 2012/13 the soft drink company
launched a new breed of cola, Pepsi Next, and to help
make a splash we built a tailor-made Facebook app.
Postcode Challenge gave fans the opportunity to win a
free Pepsi Street Party, and be a hero in their local hood.
The custom app for Pepsi NEXT generated excitement,
enticing fans to share with friends and fast track
awareness of the new taste sensation.
To encourage fans to nominate their postcode anytime
and anywhere, the app was built to be device
responsive.
A mobile optimised page for smartphone users boosted
engagement and allowed fans to easily spread the word
on the go.
