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Motivation in Human Relations
Eric Vanderburg

Human Relations – Eric Vanderburg ©2005
Motivation




Motivation - Willingness to make an
effort
Morale - attitudes and feelings of
satisfaction in a group

Human Relations – Eric Vanderburg ©2005
Motivation








Economic
Challenge
Self-expression
Respect
Self-worth
Social pressure
Self-development

Human Relations – Eric Vanderburg ©2005
Intrinsic & Extrinsic Rewards






Intrinsic
Responsibility
Personal Growth
Decision Making
Variety
Freedom








Extrinsic
Bonuses
Profit Sharing
Raise
Vacations
Nice office
Perks

Human Relations – Eric Vanderburg ©2005
Maslow's Hierarchy of Needs

Human Relations – Eric Vanderburg ©2005
Hierarchy of Needs






Physiological - food & shelter
Safety & Security - Healthy & free from
danger
Love & Belongingness - companions &
friends
Esteem - recognition
Self-actualization - reaching your
potential
Human Relations – Eric Vanderburg ©2005
Hierarchy of Needs


Some needs must be met before other
efforts will satisfy.

Human Relations – Eric Vanderburg ©2005
McClelland’s Needs Theory






Power Need

Low power need - less effective

Strong power need - too controlling
Affiliation need

Low affiliation need - less committed

Strong affiliation need - wants to be at work, may not be a
good manager
Achievement need

Low achievement need - have a fear of failure, place
blame, unrealistic goals (too low or high)

Strong achievement need - sets goals, more energy,
wants a challenge & feedback, sets realistic goals

Human Relations – Eric Vanderburg ©2005
Expectancy Theory






Expectancy - odds of a result, high
odds - high expectancy
Instrumentality - odds of something
good or bad coming from effort
Valence - perceived value of a reward

Human Relations – Eric Vanderburg ©2005
Reinforcement Theory





I do the things that have positive
results
I don’t do the things that have negative
results
Compliments can be this positive
action to encourage behavior
They should be given immediately
after the action is performed
Human Relations – Eric Vanderburg ©2005
Goal Setting






Participating in setting goals increases
motivation
Goals should be difficult but attainable
Feedback should be given regularly
Rewards should be present when
goals are reached

Human Relations – Eric Vanderburg ©2005

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Motivation in human relations - Eric Vanderburg - Remington College, 2005