The public relations plan aims to launch the Recruit Combine's National Network Affiliate Program. The mission is to launch the program and the end state is to sell network affiliate programs. The strategy involves special events, press releases, media outreach, and ongoing communications like newsletters and reports to promote the program through media and community engagement. Progress will be evaluated and the plan reimplemented as needed.

1. Public Relations Plan:
Nikki Savi
CLASS: *****

3. CLIENT

4. OVERIEW
MISSION:
END STATE:
RESEARCH:
STRATEGY:
STRENGTH IN NUMBERS:
COMMUNICATION:
EVALUATION:
REIMPLEMENTATION:

5. MISSION
Mission: To launch the Recruit Combine’s National Network Affiliate Program
End State: Sale Network Affiliate Programs

6. STRATEGY
Strategy: • Special Events
• Press Release Kits • Trade Shows
• Develop Media Lists • Internet Monitoring
• Press Releases • Community Meetings
• Announcements • Specialized Fact Sheets
• Major announcements • Quarterly Newsletters
• Feature story releases • Annual Reports
• Letters to the Editor • Community Calendar Listings
• Press conferences • PR Campaign Measurement
• Media tours • Crisis Management

7. STRENGTH in NUMBERS