Learn how to view your most actionable data all in one place to gain insight into ticket purchaser behavior as well as how to segment your community of customers to create more targeted email campaigns. This session is a good prerequisite to “How to Analyze and Identify Your Audience.

1. #EtixLive#EtixLive
Elevate Your Event Lifecycle with
Etix Analytics and Etix Community

2. #EtixLive#EtixLive
Follow Along!
bit.ly/LiveLifecycle16

3. #EtixBlast
The Event Lifecycle

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The Event Lifecycle

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Etix Analytics

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➔ Overall sales totals for the past 30 days
➔ Sales snapshot of upcoming performance
Sales Dashboard

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Online Analytics
➔ Full conversion data for
performances
➔ Reports that plot out actionable next
steps42%
of Etix.com
sessions occur
on mobile
devices.

8. #EtixLive#EtixLive
➔ Identify highs and lows during the events lifecycles
➔ Track growth for like performances
We see a 30% average
conversion rate from
emails captured through
our pre-sale email tool.
Compare Performances

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Sales by Channel
➔ See a snapshot of how your sales channels are
performing

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Sales by Geo
29%
higher unique
open rates
41%
higher unique
click rates
Marketing Land
Personalized emails
deliver 29% higher
unique open rates and
41% higher unique click
rates than mass
promotional campaigns.
➔ Quickly view ticket sales by location
for one or more performances

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Sales Matrix
➔ Know when your customers are most likely to buy

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Tickets per Order
➔ Displays the number of tickets sold per order for a
single performance or by aggregate for multiple
performances

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Etix Community

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➔ Quickly view ticket buyers at a Performance Level
➔ Export for use in your email marketing campaigns
➔ Filter by performances, postal code, or purchase
amount
Segmented emails achieve
a 15% higher click rate
than overall list click rates.
Etix Community

15. #EtixBlast
Client Success Stories

16. Headliners Music Hall
uses the Sales Matrix
➔ Split email list into 3 groups to test
send times
➔ Used the Sales Matrix to decide on
best times to test messaging
9am 3pm 9pm
Week 1 Group A Group B Group C
Week 2 Group C Group A Group B
Week 3 Group B Group C Group A
Week 4 Group A Group B Group C
Week 5 Group C Group A Group B
Week 6 Group B Group C Group A
Send Schedule
9pm earned the
highest rates while
3pm counted the
most conversions.

17. #EtixBlast
➔ Used Etix Community to identify “Superfans” based on purchase
amount, frequency and recency
➔ Changed frequency to target Superfans and avoid overloading
everyone else
➔ 60% growth in email database
➔ 30% better email open rates &
79% increase in average click
rates
➔ 221% increase in ticket
revenue
Headliners Music Hall uses
Etix Community to Target Superfans

18. #EtixLive#EtixLive
Say hello.
hello@rockhousepartners.com | rockhousepartners.com
Questions?
Zack Wright
Senior Account Manager
zack@rockhousepartners.com