Social Networks
IST 400 | New Media & Social Technologies

                 iSchool
           Syracuse University

  Eric...
Outline

The Story of MySpace
Facebook and Niche-works
Getting Profiled
Social Gold-mines & Minefields
The Story of MySpace
MySpace
Started in 2002
2005 Grows to about 27 million users
2005 Acquired by News Corp for $580m
2006 Signs deal with Goo...
2003
2005
MySpace.com | Home                                   The Web      MySpace                               Search            ...
Facebook & Niche-works
Log In | My Account | My Picture Box | Spread The Word       Choose Font Size



                                         ...
Getting Profiled
Sponsored
  Profile
Sponsored
  Profile
Sponsored
  Profile
Front Page
Promotion
Front Page
Promotion
Sponsored
  Group
Sponsored
Concert/ Stream
Interactive
 Microsite
Sponsored
  Group
Sponsored
  Group
Sponsored
  Group
Sponsored
  Group
Display Ads
Email:                               Sign up for Facebook to see more and connect with Ben & Jerry's Homemade, Inc..
     ...
Sponsored
  Gifts
Sponsored
Page + Game
Sponsored
  Stories
Facebook
Application
IMPLEMENTATION
Traditional Nontraditional     New




                             myspace           ®

                  ...
IMPLEMENTATION
IMPLEMENTATION
Social Gold Mines and Mine Fields
Search




Main   My Page   Members    Events      Gadgets   Groups   Learn More   Photos   Videos


The ImSaturn network ...
ENTER HERE

                                                                                                         Usern...
User login                                                                                                        Join iYo...
Thank You
Video/ Photo Credits
• http://flickr.com/photos/peculiarmomma/
• http://www.uie.com/images/blog/myspace-
  homepage-04-13-2...
Video/ Photo Credits

• http://flickr.com/photos/23664959@N03/
• http://flickr.com/photos/jrees/
• http://gamekillers.com
• ...
Sources

• http://www.emarketer.com/Article.aspx?
  id=1005193
• http://mashable.com/2006/07/18/wal-mart-
  clones-myspace...
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
New Media & Social Technologies   8 Social Networks
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New Media & Social Technologies 8 Social Networks

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New Media & Social Technologies 8 Social Networks

  1. 1. Social Networks IST 400 | New Media & Social Technologies iSchool Syracuse University Eric Hansen | ethansen+ist@gmail.com
  2. 2. Outline The Story of MySpace Facebook and Niche-works Getting Profiled Social Gold-mines & Minefields
  3. 3. The Story of MySpace
  4. 4. MySpace Started in 2002 2005 Grows to about 27 million users 2005 Acquired by News Corp for $580m 2006 Signs deal with Google for $900m 2006 100,000,000th MySpace Account 2006 - ‘08 Launches internationally
  5. 5. 2003
  6. 6. 2005
  7. 7. MySpace.com | Home The Web MySpace Search Help | SignUp Home | Browse | Search | Invite | Mail | Blog | Favorites | Forum | Groups | Events | Games | Music | Classifieds | SignUp Cool New People Featured Profile Member Login angie Juancarlos Tim Burton's Corpse Bride E-Mail: On DVD! Password: Remember my E-mail Forgot your password? Blogs Classifieds Fun Videos Music Browse Filmmakers Games Music Videos Chat Rooms Forums Groups Schools MySpace Music [more music] AFI Rock California, United States It's been a few years, but AFI is back. With their new record quot;decemberundergroundquot; in stores now, they present us a dark, 2006 gorgeous evolution from their breakout album quot;Sing the Sorrow.quot; » Listen to some new songs now!
  8. 8. Facebook & Niche-works
  9. 9. Log In | My Account | My Picture Box | Spread The Word Choose Font Size SEARCH Home Activities Travel Toys & Gifts Food Expert Advice Columns Community Sign up for our FREE newsletter. 7 Ways to Teach Patriotism to The latest things to do, expert advice, and great Your Grandchildren deals. The Fourth of July is a great time to help children learn about our country's ideals and symbols. These ideas will help get Choose a City See our sample | Privacy policy you started. more More in Expert Advice Sponsored by Fourth of July Crafts Try these fun and easy star-spangled projects more More in Activities WATCH Videos: Old Country Meets New Country on the New American Backyard Giggle's Grandparent Grill Essentials Checklist Grandparents fire up the grill and a taste Baby-Proof Your Home of family heritage more Boot Camp III More in Food see all videos What was your grandchild's first word? Ask your own question Choose your grandchild's stage to see articles that relate Most E-mailed most to you. Find out now. A Grandmother's Love 100 Things to do With Your Grandchild This Summer A Chat With Tony Danza
  10. 10. Getting Profiled
  11. 11. Sponsored Profile
  12. 12. Sponsored Profile
  13. 13. Sponsored Profile
  14. 14. Front Page Promotion
  15. 15. Front Page Promotion
  16. 16. Sponsored Group
  17. 17. Sponsored Concert/ Stream
  18. 18. Interactive Microsite
  19. 19. Sponsored Group
  20. 20. Sponsored Group
  21. 21. Sponsored Group
  22. 22. Sponsored Group
  23. 23. Display Ads
  24. 24. Email: Sign up for Facebook to see more and connect with Ben & Jerry's Homemade, Inc.. Already a Member? Login Password: Remember me Ben & Jerry's Homemade, Inc. Browse more Products Login Forgot Password? Fans 6 of 8,618 fans Sponsored Everyone Can Join Sign Up Pages Drew Chelsie Marty Julie Liz Kira Send Ben & Jerry Founded: Ben Cohen and Jerry Greenfield, friends since Received | See All the 7th grade, opened their Ben & Jerry's ice cream shop in a renovated gas station in Send Ben & Jerrys downtown Burlington, Vermont, on May 5 1978. Information Everyone Loves Ben & Jerry! Website: http://www.benjerry.com Mission: Ben & Jerry’s is founded on and dedicated to a
  25. 25. Sponsored Gifts
  26. 26. Sponsored Page + Game
  27. 27. Sponsored Stories
  28. 28. Facebook Application
  29. 29. IMPLEMENTATION Traditional Nontraditional New myspace ® a place for friends
  30. 30. IMPLEMENTATION
  31. 31. IMPLEMENTATION
  32. 32. Social Gold Mines and Mine Fields
  33. 33. Search Main My Page Members Events Gadgets Groups Learn More Photos Videos The ImSaturn network is for Saturn drivers, employees, fans and enthusiasts. Featured Members Spring Fling Sign Up or Sign In Photos View All Groups
  34. 34. ENTER HERE Username: Password: You're tuned into StationM Hey there! Welcome to StationM (the crew blog). I've got a lot to share, so come on in and catch up on the latest news, contests and more. If you're new here, I hope you will enjoy reading. ~Rick Forgotten Password? Not registered yet? About me Photo wall Log in to win Well what are you waiting for?! Register now and you'll get access to my witty posts, crew photos from across the nations, and incredible prizes! You'll need your national restaurant number to register, so check with your manager if you don't know it already. Hey, my name’s Rick. Post photos here and The Log in to Win I got this amazing see for yourself what Contest has come to opportunity to be the Crew is up to in your close. Check out the blogger for StationM. neighborhood and full list of winners. across the nations. About Me | Privacy Policy | Terms & Conditions | About This Site | Contact Us / Feedback | McDonald's USA | Canada © 2008 McDonald's
  35. 35. User login Join iYomu Username: * If you don't already have an account Password: * with iYomu, join here now! Log in Welcome to iYomu Join now Forgot your password? iYomu is a social networking site for grown-ups. It provides an original way to present yourself so you make better matches with people for iYDNA sharing interests, doing business or just living. Vault and email are back! Everything should be running normally now. Menu iYomu Jobs iYomu Home Find your perfect match with other View Latest 50 Postings View All Forums iYomu members. iYDNA Start Finding. iYLocate iYCommunity iYCommunity Advertise on iYomu Suggestions and Feedback
  36. 36. Thank You
  37. 37. Video/ Photo Credits • http://flickr.com/photos/peculiarmomma/ • http://www.uie.com/images/blog/myspace- homepage-04-13-2007.jpg • Method606.com • http://jheer.org/ • http://valleywag.com/tech/online- advertising/facebook-doubles-its-rates-in- four-months-284562.php • http://flickr.com/photos/chacabuco/
  38. 38. Video/ Photo Credits • http://flickr.com/photos/23664959@N03/ • http://flickr.com/photos/jrees/ • http://gamekillers.com • http://youtube.com • http://flickr.com/photos/niemster
  39. 39. Sources • http://www.emarketer.com/Article.aspx? id=1005193 • http://mashable.com/2006/07/18/wal-mart- clones-myspace-badly/ • http://www.readwriteweb.com/archives/ iyomu_old_people_expired.php
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