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Using digital media and online communication tools to engage landowners

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Eli Sagor
Eli Sagor

A presentation delivered June 14, 2011 at the MNFWS / MNDNR joint private lands programs meeting at the Cloquet Forestry Center.

Education
1 of 25
Using digital media and online communication tools to engage landowners Eli Sagor [email_address] USFWS & MNDNR Joint Private Lands Programs
Key ideas ,[object Object],[object Object],[object Object],[object Object]
Where do you turn for info? ,[object Object],[object Object],[object Object],[object Object]
Adult learners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learners value ,[object Object],[object Object],[object Object]
Google
Landowner segmentation Owners Acres Source: Butler et al. 2007, Journal of Forestry
2010 survey ,[object Object],[object Object]
Who are these people? ,[object Object],[object Object],[object Object],[object Object]
What are the characteristics of northern Minnesota family forest owners’ woodland info networks? Range: 0-14 Mean: 2.92 Median: 2 n =774
Percent of respondents naming at least one specific source, by source group
Personal networks
Satisfaction with network ,[object Object],= respondent = peer = forester or logger = cons / env group   Adding new sources to the network makes landowners happier. Satisfaction = 2.43 + .199*s (where s = # sources; p < 0.001)
Landowners want to hear from professionals
So, what to do? ,[object Object],[object Object],[object Object],[object Object]
MyMinnesotaWoods
Discussion board
Atmosphere: moderated spaces ,[object Object],[object Object],[object Object]
Discussion board: What you can do ,[object Object],[object Object],[object Object],[object Object]
Share stories
Monthly email update
Twitter, Facebook, etc
General content: What you can do ,[object Object],[object Object],[object Object]
Key ideas ,[object Object],[object Object],[object Object],[object Object]
Ideas, stories, etc: Drop me a line! ,[object Object],[object Object],[object Object],[object Object]

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Using digital media and online communication tools to engage landowners

Editor's Notes

  1. output Q6 frequencies 100924.spv (similar in output results base file 100927.spv)
  2. output Q6 frequencies 100924.spv