The document contains a story about a family named the Joneses who are moving from Idaho to Tennessee. Jimmy from Covan Moving helps them pack their belongings into a special collapsible moving box made by Great Southern Wood. The box protects their items during the move, even withstanding rain and an attempt to break in. When the Joneses arrive at their new home, all their belongings are in perfect condition. The story promotes Great Southern Wood's durable and collapsible moving boxes.

5. which type of narrative is most appropriate for GSW:

6. potential clients receive a package:
a handmade, personalised book from Great Southern
Wood

7. no leaflets are thrown in the trash...
no promotional emails ignored...
everyone loves a story.

8. for potential clients in the
home removals industry:
A Yella Fella story...
made especially for you

9. Meet the Jones family. They are Paul,
Sarah, Maggie and Joe. They have sold
their house in Idaho and are moving to
Tennessee next week.

10. The Jones’ rang up Covan and spoke to
Jimmy. He said that he could help them
move. ‘It’ll be easy-peasy, yes siree!’
Jimmy said.

11. Jimmy arrived with the special collapsible
boxes to make moving house a lot easier
for the Jones’.

12. Jimmy guided the forklift off the truck,
and then the Jones’ special moving box was
placed on the lawn.

13. Jimmy helped Paul put up the Jones’
special moving box.
‘That was easy’ Paul said.

14. ‘Yes siree!’ Jimmy said, ‘but we have to
put in these pins too to keep it nice and
secure’.

15. All day, Paul and Sarah loaded up the box
with all of the family’s things. Maggie
and Joe were supposed to be helping, but
they were too busy being naughty.

16. When everything was packed away, Paul but
a big lock on the box to keep all of their
possessions safe.

17. Suddenly, it started to rain.
‘Will our things be alright in the rain
Dad?’ the children asked.
‘Look,’ he said to them ‘The rain rolls
right off the bowed roof.’

18. Later on in the night, a bad boy saw the
box and decided to break it.
‘Ha! This will be fun’ he said
But when he kicked the box it was so hard
that he hurt his foot and ran away.

19. The next day was moving day! Jimmy arrived
bright and early to pick up the box and
put it into the truck.

20. ‘There are other families moving to
Tennessee today, so we are going to take
everybody’s boxes and help save the
environment’ Jimmy said.

21. Jimmy took extra special care of the
Jones’ boxes as he drove for miles and
miles and days and days.

22. Finally, Jimmy arrived at the Jones’ brand
new house in Tennessee.
‘We’re here’ he shouted.

23. ‘That’s great’ Paul said, ‘You’re early
too’
Then he set about unlocking the box to
unpack their things.

24. ‘Wow’, Sarah said, ‘all of our things are
just perfect- not a scratch on them’
Paul and Sarah spent all day unpacking but
Maggie and Joe were too busy being naughty
again to help.

25. Later that day, when all the Jones’ things
were in their brand new home, Paul took
out the pins so they could flatten the box.

26. ‘Why do you need to flatten the box Jimmy?’
Maggie and Joe asked.
‘We can fit more boxes in the truck, so
there are less trucks on the road which is
better for our environment’ Jimmy said.

27. With the box back in the truck, and
the Jones’ happily in their new house,
everyone said their goodbyes and Jimmy
drove off to help another family who were
moving house.

28. Other boxes might be ok for a while,
but you’ll soon see the wear and tear and
have to pay out for replacements.
And they’re not even collapsible!

29. Yella Fella’s boxes keep collapsing
and reassembling, holding strong for a
guaranteed 7 year minimum.
You only have to
pay out once...
...and we’ll
even service
them for you!

30. The End
If you have seen something you like in
your book please give us a call or an
email to find out more about how to live
happily ever after with
Great Southern Wood
+001 234 56789
yella-fella@great_southern_wood.com

31. for potential clients in the
construction industry:

36. for potential clients in the
haulage industry:

41. key benefits of the Yella Fella stories:
•reinforces the message
that GSW is a
family company
•shows GSW’s
personable approach
•promotes Yella Fella and
the Yella Wood brand
•gives potential client
a personal walk through
their customers’
experience

42. •sells the box’s
key benefits in a
fun, familiar format
•gives potential client a
sample of the high
quality wood
•emphasises GSW’s
sustainable credentials
by using offcuts of wood
•shows that
GSW are innovative,
different people
to work with