Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
which type of narrative is most appropriate for GSW:
potential clients receive a package:a handmade, personalised book from Great SouthernWood
no leaflets are thrown in the trash...no promotional emails ignored...everyone loves a story.
for potential clients in thehome removals industry:                A Yella Fella story...                made especially f...
Meet the Jones family. They are Paul,Sarah, Maggie and Joe. They have soldtheir house in Idaho and are moving toTennessee ...
The Jones’ rang up Covan and spoke toJimmy. He said that he could help themmove. ‘It’ll be easy-peasy, yes siree!’Jimmy sa...
Jimmy arrived with the special collapsibleboxes to make moving house a lot easierfor the Jones’.
Jimmy guided the forklift off the truck,and then the Jones’ special moving box wasplaced on the lawn.
Jimmy helped Paul put up the Jones’special moving box.‘That was easy’ Paul said.
‘Yes siree!’ Jimmy said, ‘but we have toput in these pins too to keep it nice andsecure’.
All day, Paul and Sarah loaded up the boxwith all of the family’s things. Maggieand Joe were supposed to be helping, butth...
When everything was packed away, Paul buta big lock on the box to keep all of theirpossessions safe.
Suddenly, it started to rain.‘Will our things be alright in the rainDad?’ the children asked.‘Look,’ he said to them ‘The ...
Later on in the night, a bad boy saw thebox and decided to break it.‘Ha! This will be fun’ he saidBut when he kicked the b...
The next day was moving day! Jimmy arrivedbright and early to pick up the box andput it into the truck.
‘There are other families moving toTennessee today, so we are going to takeeverybody’s boxes and help save theenvironment’...
Jimmy took extra special care of theJones’ boxes as he drove for miles andmiles and days and days.
Finally, Jimmy arrived at the Jones’ brandnew house in Tennessee.‘We’re here’ he shouted.
‘That’s great’ Paul said, ‘You’re earlytoo’Then he set about unlocking the box tounpack their things.
‘Wow’, Sarah said, ‘all of our things arejust perfect- not a scratch on them’Paul and Sarah spent all day unpacking butMag...
Later that day, when all the Jones’ thingswere in their brand new home, Paul tookout the pins so they could flatten the box.
‘Why do you need to flatten the box Jimmy?’Maggie and Joe asked.‘We can fit more boxes in the truck, sothere are less truc...
With the box back in the truck, andthe Jones’ happily in their new house,everyone said their goodbyes and Jimmydrove off t...
Other boxes might be ok for a while,but you’ll soon see the wear and tear andhave to pay out for replacements.And they’re ...
Yella Fella’s boxes keep collapsing     and reassembling, holding strong for a     guaranteed 7 year minimum.You only have...
The EndIf you have seen something you like inyour book please give us a call or anemail to find out more about how to live...
for potential clients in theconstruction industry:
for potential clients in thehaulage industry:
key benefits of the Yella Fella stories:                            •reinforces the message                            tha...
•sells the box’skey benefits in a fun, familiar format•gives potential client a sample of the highquality wood•emphasises ...
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project
Upcoming SlideShare
Loading in …5
×

Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project

979 views

Published on

Output generated by Laura and Rachel for the 2008 Global Studio: Thinking Outside the Box project http://theglobalstudio.eu/ . They studied at Northumbria University. They were the members of the Design for Industry team. They both had a background in design research and Service Design.

  • Be the first to comment

  • Be the first to like this

Yellafella Presentation: the 2008 Global Studio: Thinking Outside the Box project

  1. 1. which type of narrative is most appropriate for GSW:
  2. 2. potential clients receive a package:a handmade, personalised book from Great SouthernWood
  3. 3. no leaflets are thrown in the trash...no promotional emails ignored...everyone loves a story.
  4. 4. for potential clients in thehome removals industry: A Yella Fella story... made especially for you
  5. 5. Meet the Jones family. They are Paul,Sarah, Maggie and Joe. They have soldtheir house in Idaho and are moving toTennessee next week.
  6. 6. The Jones’ rang up Covan and spoke toJimmy. He said that he could help themmove. ‘It’ll be easy-peasy, yes siree!’Jimmy said.
  7. 7. Jimmy arrived with the special collapsibleboxes to make moving house a lot easierfor the Jones’.
  8. 8. Jimmy guided the forklift off the truck,and then the Jones’ special moving box wasplaced on the lawn.
  9. 9. Jimmy helped Paul put up the Jones’special moving box.‘That was easy’ Paul said.
  10. 10. ‘Yes siree!’ Jimmy said, ‘but we have toput in these pins too to keep it nice andsecure’.
  11. 11. All day, Paul and Sarah loaded up the boxwith all of the family’s things. Maggieand Joe were supposed to be helping, butthey were too busy being naughty.
  12. 12. When everything was packed away, Paul buta big lock on the box to keep all of theirpossessions safe.
  13. 13. Suddenly, it started to rain.‘Will our things be alright in the rainDad?’ the children asked.‘Look,’ he said to them ‘The rain rollsright off the bowed roof.’
  14. 14. Later on in the night, a bad boy saw thebox and decided to break it.‘Ha! This will be fun’ he saidBut when he kicked the box it was so hardthat he hurt his foot and ran away.
  15. 15. The next day was moving day! Jimmy arrivedbright and early to pick up the box andput it into the truck.
  16. 16. ‘There are other families moving toTennessee today, so we are going to takeeverybody’s boxes and help save theenvironment’ Jimmy said.
  17. 17. Jimmy took extra special care of theJones’ boxes as he drove for miles andmiles and days and days.
  18. 18. Finally, Jimmy arrived at the Jones’ brandnew house in Tennessee.‘We’re here’ he shouted.
  19. 19. ‘That’s great’ Paul said, ‘You’re earlytoo’Then he set about unlocking the box tounpack their things.
  20. 20. ‘Wow’, Sarah said, ‘all of our things arejust perfect- not a scratch on them’Paul and Sarah spent all day unpacking butMaggie and Joe were too busy being naughtyagain to help.
  21. 21. Later that day, when all the Jones’ thingswere in their brand new home, Paul tookout the pins so they could flatten the box.
  22. 22. ‘Why do you need to flatten the box Jimmy?’Maggie and Joe asked.‘We can fit more boxes in the truck, sothere are less trucks on the road which isbetter for our environment’ Jimmy said.
  23. 23. With the box back in the truck, andthe Jones’ happily in their new house,everyone said their goodbyes and Jimmydrove off to help another family who weremoving house.
  24. 24. Other boxes might be ok for a while,but you’ll soon see the wear and tear andhave to pay out for replacements.And they’re not even collapsible!
  25. 25. Yella Fella’s boxes keep collapsing and reassembling, holding strong for a guaranteed 7 year minimum.You only have topay out once... ...and we’ll even service them for you!
  26. 26. The EndIf you have seen something you like inyour book please give us a call or anemail to find out more about how to livehappily ever after with Great Southern Wood+001 234 56789yella-fella@great_southern_wood.com
  27. 27. for potential clients in theconstruction industry:
  28. 28. for potential clients in thehaulage industry:
  29. 29. key benefits of the Yella Fella stories: •reinforces the message that GSW is a family company •shows GSW’s personable approach •promotes Yella Fella and the Yella Wood brand •gives potential client a personal walk through their customers’ experience
  30. 30. •sells the box’skey benefits in a fun, familiar format•gives potential client a sample of the highquality wood•emphasises GSW’s sustainable credentialsby using offcuts of wood•shows that GSW are innovative, different people to work with

×