De la invenţie la inovaţie (Mobile Monday,  Bucureşti)
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De la invenţie la inovaţie (Mobile Monday, Bucureşti)

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“Best practice” implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry – we want to go where no one has ...

“Best practice” implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry – we want to go where no one has gone before. Thus, “best practice” and “innovation” are like oil and water – they don’t easily mix.

How can we, as user-experience professionals, balance the need for consistency that “best practice” provides, with our on-going mission to improve the quality of our products? How can we create genuine improvements – and when have we been seduced by the evil twins, Fad and Fashion?

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De la invenţie la inovaţie (Mobile Monday,  Bucureşti) De la invenţie la inovaţie (Mobile Monday, Bucureşti) Presentation Transcript

  • De la invenţie la inovaţie Cum progresul este promovat de către comunităţi Eric Reiss @elreiss Mobile Monday 26 septembrie 2011 Bucureşti, România
  • i·no·va·ţi·e  substantiv 1 : introducerea a ceva nou 2 : o idee nouă, o metodă nouă sau un dispozitiv nou in·no·va·tion  noun1 : the introduction of something new 2 : a new idea, method, or device
  • best prac·tice substantiv1 : cea mai buna cale de a face ceva 2 : o idee, metodă sau dispozitiv testate in practică best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  • Trei motive greşite pentru inovaţieThree bad reasons to innovate Doar ca să-ţi diferenţiezi produsul To differentiate your product/service Doar ca să fii diferit To be “original” Doar ca să-ţi satisfaci ego-ul To satisfy your ego
  • să-ţi depăşeşti limitele ≠ inovaţie“pushing the envelope” ≠ innovation
  • “chindogu” ≠ inovaţie
  • să fii diferit ≠ inovaţiebeing “original” ≠ innovation
  • să-ţi satisfaci ego-ul ≠ inovaţiesatisfying your ego ≠ innovation
  • Experiment
  • Invenţie
  • Invenţie
  • Inovaţie15 aprilie 1912
  • Există doar un singur motiv pentru inovaţie … There is only one reason to innovate… să găseşti soluţia unei probleme! to solve a problem!
  • Legea #1 a Inovaţiei Dacă inovaţia nu va rezolva o problemă, va crea una. Law of Innovation #1 If an innovation does not solve a problem, it will create one.
  • Uitaţi-vă la apa de gura ...Let’s look at mouthwash ...
  • Legea #2 a Inovaţiei Problemele nu supravieţuiesc izolate. Soluţiile au de multe ori consecinţe nedoriteLaw of Innovation #2 Problems do not exist in isolation. Solutions often have unintended consequences.
  • Oameni People Tehnologii TechnologiesProceseProcesses
  • Pisica Gus
  • User Centered Design Inovaţie > Utilizatori
  • User Driven Design Inovaţie > Utilizatori
  • Nota:Clienţii nemultumiţi sânt periculoşi Important note:Unhappy customers are dangerous
  • Legea #3 a Inovaţiei Invenţiile pot fi accidentale. Inovaţiile sânt întotdeauna programate.Law of Innovation #3 Invention may be accidental. Innovation is always planned.
  • “We ought not be over anxious to encourage innovation. An old system has two advantages over a new one – It is established and it is understood.” C.C. Colton (1780 - 1832)
  • “We ought not be over anxious to “Nu trebuie să fim prea dornici să încurajăm inovaţia. Un sistem vechi encourage innovation. An old system has two advantagesin faţaaunuiaone –– are două avantaje over new nou It is established and it is understood.” E stabilit şi e înţeles.” C.C. Colton (1780 - 1832)
  • Fapt …Inovatorii încalcă de multe oriregulile prestabilite.Fact…Innovators often break theestablished rules.
  • Legea #4 a Inovaţiei Inovatorii înţeleg regulile. Asta este diferenţa dintre inovaţie şi idioţenie.Law of Innovation #4 Innovators understand the rules. This is the difference between innovation and idiocy.
  • Legea #5 a Inovaţiei Soluţiile intuitive nu au nevoie de instrucţiuni.Law of Innovation #5 Intuitive solutions do not need instructions.
  • Intuiţie InstrucţiuneIntuition InstructionWebsite AplicaţieWebsite Application Barieră de intrare Barrier to entryJos SusLow High
  • Feluri de inovaţie Type of innovationProgresiv DisruptivIncremental Distruptive
  • R eturn OI n nvestment “Problema mea e mai mare decât efortul necesar înţelegerii unui sistem.” “My problem is greater than the effort needed to learn the system”
  • Best practice nu este acelaşi lucru cu tradiţia şi obiceiul.Best practice is not the same as tradition or habit.
  • Clubul de matematică al liceului Highland Park – 1969 Highland Park High School Math Club - 1969
  • Ciclul de viaţă al inovaţiei Innovation Lifecycle Best practice Best practice Inovaţie Innovation ModăProgress Best practice Fashion Best practiceProgres Inovaţie Obicei Innovation HabitInvenţieInvention Tradiţie Old-fashionedTimp Time
  • Care sânt semnalele de alarmă ale modei? What are the warning signs of fad and fashion?
  • Fii atent dacă …Watch out if... Soluţia ta este folosită doar pe o piaţă locală Your solution is only being used in your local market Soluţia ta este folosită doar de o singură industrie Your solution is only being used by a single industry Soluţia ta arată ca şi cum ai descoperit-o săptămâna trecută Your solution looks like something you also did last week
  • De ce avem nevoiede comunităţile de practicieni? Why do we need communities of practice?
  • Cine a inventat telefonul?Who invented the telephone?
  • Alexander Graham Bell - 1876 1847 - 1922
  • Elisha Gray - 1876 1835 - 1901
  • Johann Phillip Reis - 1860 1834 - 1874
  • Antonio Meucci - 1857 1808 - 1889
  • Innocenzo Manzetti - 1844 1826 - 1877
  • Legea #6 a Inovaţiei Inventatorii sânt în competiţie. Inovatorii cooperează. Law of Innovation #6 Inventors compete. Innovators cooperate.
  • “E fantastic cât de multe putem realiza când nu ne pasă cine primeşte laudele.” Harry S. Truman “It’s amazing how much we can accomplish when you don’t care who gets the credit.” Harry S. Truman
  • Mulţumesc!
  • Eric Reiss poate fi găsit (de obicei) la:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com