LinkedIn Demographic Data Jun08

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Erick Schonfeld

Advertising demographic info for LinkedIn users.

Business Technology

The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4

The LinkedIn Audience: The New In fluencers ,[object Object],Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

LinkedIn Members: Educated & Affluent ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: @plan Summer 2008

Business Decision Makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: @plan Summer 2008

LinkedIn Delivers Small Business Source: @plan Summer 2008

LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008

LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008

LinkedIn Delivers iTunes Fans ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers PC Buyers ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers Mobile Professionals ,[object Object],[object Object],Source: @plan Summer 2008

LinkedIn Members Are In The Groundswell ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers C-Levels At Small Businesses ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers More Corporate C-Level Executives ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008

LinkedIn Delivers More VPs ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers Business Travelers ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers Heavy Tech Spenders ,[object Object],Source: @plan Summer 2008

LinkedIn Members Are Well-Read ,[object Object],[object Object],Source: @plan Summer 2008

LinkedIn Delivers Female Professionals ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers Car Renters ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers The Next Generation of Luxury Car Buyers ,[object Object],Source: @plan Summer 2008

LinkedIn Delivers Affluent Individuals ,[object Object],[object Object],Source: @plan Summer 2008

LinkedIn Delivers Frequent Business Fliers ,[object Object],[object Object],[object Object],Source: @plan Summer 2008

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