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Evolution of WordPress
It’s Nice to Meet You
Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com




Interactive. Digital. Awesome.
Welcome
• It starts when it starts
• The people who come are the best who
  could have come
• It’s over when it’s over

• The Law of Two Feet




     Interactive. Digital. Awesome.      2
Background
• The ‘Elder’
• Still going strong
• Advocate for open source




    Interactive. Digital. Awesome.   3
This Past Year…




                WordPress Sites in the World
as of 8/2/2011 and 9/18/2012 - http://en.wordpress.com/stats/
        Interactive. Digital. Awesome.                  4
The CMS Market (top Million)

       Other
        (100+)




                                                                              54.6%
7.0%

       8.9%
                                        http://w3techs.com/technologies/overview/content_management/a
                                        ll
       Interactive. Digital. Awesome.                                                       5
How it All Started…
• Matt blogged about b2 and Mike left a
 comment…




http://ma.tt/2003/01/the-blogging-software-dilemma/#comment-445



       Interactive. Digital. Awesome.                             6
Why Start WordPress
• Forward compatibility
• Software wasn’t being improved
• Didn’t agree with licensing
• Wanted code to be free to the world

• Flexibility of Moveable Type
• Parsing of TextPattern
• Hackability of b2
• Ease of Blogger

     Interactive. Digital. Awesome.     7
GPLv2 License
• Gives the unlimited rights to
  copy/distribute source code
• AND prevents you from taking those
  rights away




     Interactive. Digital. Awesome.    8
What it is…




A classy news/weblog tool
       (aka logware)
    Interactive. Digital. Awesome.   9
What is it?
• Blogging
• CMS
• Application
• PaaS

       Limited by your imagination
                          And tech chops

    Interactive. Digital. Awesome.         10
WordPress Themes
History of Defaults




Interactive. Digital. Awesome.
2001 – B2/cafelog




    Interactive. Digital. Awesome.   12
2003 - 0.71-gold




    Interactive. Digital. Awesome.   13
2004 – Classic – 1.2




    Interactive. Digital. Awesome.   14
2005 – Kubrick – 1.5




    Interactive. Digital. Awesome.   15
2010 – TwentyTen – 3.0




    Interactive. Digital. Awesome.   16
2011 – TwentyEleven – 3.2




    Interactive. Digital. Awesome.   17
2012 – TwentyTwelve
• Home Template
• Mobile-first
• Retina
• Open Sans




                                     http://twentytwelvedemo.wordpress.com/

    Interactive. Digital. Awesome.                                            18
WordPress Admin
Community Powered




Interactive. Digital. Awesome.
2003 - 0.71-gold




                                     • No dashboard
                                     • Landing page was write post
                                       page
                                     • Only 1 category




    Interactive. Digital. Awesome.                              20
2004 – 1.2




                                     • Plugins
                                     • Subcategories
                                     • Custom fields
                                     • Post preview




    Interactive. Digital. Awesome.                     21
2007 – 2.1




                                     • Spellcheck
                                     • Auto-save
                                     • Redesigned admin panel
                                     • Comments as menu item




    Interactive. Digital. Awesome.                              22
2008 – 2.5




                                     • New dashboard
                                     • 1 click upgrade plugins
                                     • Visual editor
                                     • Built-in gallery




    Interactive. Digital. Awesome.                               23
2008 – 2.7




                                     • New dashboard
                                     • Auto install plugins
                                     • Comment paging
                                     • Reply to comments




    Interactive. Digital. Awesome.                            24
Now – 3.4




                                    • Admin Bar
                                    • Multi-site
                                    • Improved Help
                                    • Theme Customizer
                                    • Internationalization


   Interactive. Digital. Awesome.                            25
Application Platform
The Future?




Interactive. Digital. Awesome.
Web App Requirements
•   User registration/administration
•   Workflow
•   Searching
•   Sorting/filtering
•   XML interfacing
•   Caching
•   Socializing
     • Commenting, Ranking, Sharing
•   Security
•   Search friendly URLs
•   Media management
•   Analytics
•   Error logging

         Interactive. Digital. Awesome.   27
The Question




   Interactive. Digital. Awesome.   28
An Example




   Interactive. Digital. Awesome.   29
Custom Admin




   Interactive. Digital. Awesome.   30
Custom Admin




   Interactive. Digital. Awesome.   31
Custom Admin




   Interactive. Digital. Awesome.   32
Custom Admin




   Interactive. Digital. Awesome.   33
Custom Admin




   Interactive. Digital. Awesome.   34
Summary
• Feature rich
• Extendable via plugins or theme
• Constantly improved
• Know it’s limitations (e-commerce)
• Too many plugins (there’s a plugin for that)
• Lots of upgrades

        Limited by your imagination
                           And tech chops

     Interactive. Digital. Awesome.              35
Carpe Diem
        Randy Hicks                 Eric Johnson
        Metacake/Nashville          Automattic
        ‘Hooks & Filters’           ‘Mobile’




        Ryan Markel                 Reshma Chattaram
        Automattic                  Chamberlin
        ‘Getting Started’           B&C Designers
                                    ‘Design’


        Joshua Ray
        Integrity
        ‘Custom Admin’




   Interactive. Digital. Awesome.                      36
My Challenge to You


   MAKE TODAY
   RIDICULOUSLY
  AWESOME
    Interactive. Digital. Awesome.   37
Thanks to Our Sponsors




   Interactive. Digital. Awesome.   38
Thank You
It Was Nice to Meet You
Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com




Interactive. Digital. Awesome.

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Integrity St. Louis WordCamp 2012

  • 1. Evolution of WordPress It’s Nice to Meet You Ed Morrissey Partner & Chief Creative Officer 6358 Delmar Boulevard, Suite 444 Saint Louis, MO 63130 ed@integritystl.com www.integritystl.com Interactive. Digital. Awesome.
  • 2. Welcome • It starts when it starts • The people who come are the best who could have come • It’s over when it’s over • The Law of Two Feet Interactive. Digital. Awesome. 2
  • 3. Background • The ‘Elder’ • Still going strong • Advocate for open source Interactive. Digital. Awesome. 3
  • 4. This Past Year… WordPress Sites in the World as of 8/2/2011 and 9/18/2012 - http://en.wordpress.com/stats/ Interactive. Digital. Awesome. 4
  • 5. The CMS Market (top Million) Other (100+) 54.6% 7.0% 8.9% http://w3techs.com/technologies/overview/content_management/a ll Interactive. Digital. Awesome. 5
  • 6. How it All Started… • Matt blogged about b2 and Mike left a comment… http://ma.tt/2003/01/the-blogging-software-dilemma/#comment-445 Interactive. Digital. Awesome. 6
  • 7. Why Start WordPress • Forward compatibility • Software wasn’t being improved • Didn’t agree with licensing • Wanted code to be free to the world • Flexibility of Moveable Type • Parsing of TextPattern • Hackability of b2 • Ease of Blogger Interactive. Digital. Awesome. 7
  • 8. GPLv2 License • Gives the unlimited rights to copy/distribute source code • AND prevents you from taking those rights away Interactive. Digital. Awesome. 8
  • 9. What it is… A classy news/weblog tool (aka logware) Interactive. Digital. Awesome. 9
  • 10. What is it? • Blogging • CMS • Application • PaaS Limited by your imagination And tech chops Interactive. Digital. Awesome. 10
  • 11. WordPress Themes History of Defaults Interactive. Digital. Awesome.
  • 12. 2001 – B2/cafelog Interactive. Digital. Awesome. 12
  • 13. 2003 - 0.71-gold Interactive. Digital. Awesome. 13
  • 14. 2004 – Classic – 1.2 Interactive. Digital. Awesome. 14
  • 15. 2005 – Kubrick – 1.5 Interactive. Digital. Awesome. 15
  • 16. 2010 – TwentyTen – 3.0 Interactive. Digital. Awesome. 16
  • 17. 2011 – TwentyEleven – 3.2 Interactive. Digital. Awesome. 17
  • 18. 2012 – TwentyTwelve • Home Template • Mobile-first • Retina • Open Sans http://twentytwelvedemo.wordpress.com/ Interactive. Digital. Awesome. 18
  • 20. 2003 - 0.71-gold • No dashboard • Landing page was write post page • Only 1 category Interactive. Digital. Awesome. 20
  • 21. 2004 – 1.2 • Plugins • Subcategories • Custom fields • Post preview Interactive. Digital. Awesome. 21
  • 22. 2007 – 2.1 • Spellcheck • Auto-save • Redesigned admin panel • Comments as menu item Interactive. Digital. Awesome. 22
  • 23. 2008 – 2.5 • New dashboard • 1 click upgrade plugins • Visual editor • Built-in gallery Interactive. Digital. Awesome. 23
  • 24. 2008 – 2.7 • New dashboard • Auto install plugins • Comment paging • Reply to comments Interactive. Digital. Awesome. 24
  • 25. Now – 3.4 • Admin Bar • Multi-site • Improved Help • Theme Customizer • Internationalization Interactive. Digital. Awesome. 25
  • 27. Web App Requirements • User registration/administration • Workflow • Searching • Sorting/filtering • XML interfacing • Caching • Socializing • Commenting, Ranking, Sharing • Security • Search friendly URLs • Media management • Analytics • Error logging Interactive. Digital. Awesome. 27
  • 28. The Question Interactive. Digital. Awesome. 28
  • 29. An Example Interactive. Digital. Awesome. 29
  • 30. Custom Admin Interactive. Digital. Awesome. 30
  • 31. Custom Admin Interactive. Digital. Awesome. 31
  • 32. Custom Admin Interactive. Digital. Awesome. 32
  • 33. Custom Admin Interactive. Digital. Awesome. 33
  • 34. Custom Admin Interactive. Digital. Awesome. 34
  • 35. Summary • Feature rich • Extendable via plugins or theme • Constantly improved • Know it’s limitations (e-commerce) • Too many plugins (there’s a plugin for that) • Lots of upgrades Limited by your imagination And tech chops Interactive. Digital. Awesome. 35
  • 36. Carpe Diem Randy Hicks Eric Johnson Metacake/Nashville Automattic ‘Hooks & Filters’ ‘Mobile’ Ryan Markel Reshma Chattaram Automattic Chamberlin ‘Getting Started’ B&C Designers ‘Design’ Joshua Ray Integrity ‘Custom Admin’ Interactive. Digital. Awesome. 36
  • 37. My Challenge to You MAKE TODAY RIDICULOUSLY AWESOME Interactive. Digital. Awesome. 37
  • 38. Thanks to Our Sponsors Interactive. Digital. Awesome. 38
  • 39. Thank You It Was Nice to Meet You Ed Morrissey Partner & Chief Creative Officer 6358 Delmar Boulevard, Suite 444 Saint Louis, MO 63130 ed@integritystl.com www.integritystl.com Interactive. Digital. Awesome.

Editor's Notes

  1. WordPress powers: half the top 100 blogs 14.7% of the top 1 million websites 22% of every new domain in the US 26.09.12
  2. First download 2003 The successor of b2/cafelog Founder: Matt Mullenweg and Mike Little Publishing platform Elegant, user-focused, well-architected Built on PHP and MySQL Open Source project Largest self-hosted blogging tool in the world WordPress is Free and open source software, built by a distributed community of mostly volunteer developers from around the world. WordPress comes with some awesome, worldview-changing rights courtesy of its license, the GPL. Derivatives of WordPress code inherit the GPL license 26.09.12
  3. 2000 blogs by 2003 26.09.12
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