Sergata Develops innovative software for entrepreneurs and startups. We focus mainly in the video field and sophisticated web applications. More at: http://www.sergata.com

2. Sergata Ltd.
• Founded in 2006
• Innovative Software Development
For: Mid/Hi-Tech | Startups | Entrepreneur
• R&D Dream team - 19 Employees
• Company Vision: Creating Cool Initiatives
• From 0 to 100 in 3 months
• Large scale projects over 3 years
• Core Values - 4Cs
 Creativity
 Constant Improvement
 Cooperation
 Caring
• Over 40 innovative and startup Projects

3. The Company - R&D Focus
Client Side Flex, ActiveX ,ActionScript, Java, CSS, HTML
Web
RoR, PHP, Perl, .NET, ASP, MySQL, SQL Server, Drupal,
Server Side Apache.
Direct Show (VMR, Filter programming), Flash,
Video Microsoft DRM, video and image processing
iPhone, WM, Other OS
Mobile Location Based Services ,GIS
Desktop C#, C++, ActiveX
Complex Software Engineering
Cross Platform A large number of development platforms and operating systems
(Linux, Windows, Mac OS).

4. The Company - The Team
CEO
Office Marketing
CTO Designer
manager & Sales @Sergata
Team
Team
leader
leader
On site A-Team
QA
QA
Customer Customer
Developer
Developers
Lead developer +
Developer Lead developer +
Developer
developers developers

5. Some of Our Clients

6. Selected Projects - CyberAd
• Description
– Online advertising system for video-stream publishers and advertisers
• http://www.cyberadworld.com
• http://www.cyberpeter.com - demo
• Innovation
– Mach algorithm
– 4 smart Video Players (Flash and WMV):
real time processing, “actually shown”
• Patent pending

7. CyberAd (2)
• Components:
– Web Site
– Directshow ActiveX
– Flash Component
– JS/Flash Player
– Match Engine
– Reporting/Billing
– Trigger Server
• Numbers
– Development: 12m
– Throughput: 20K views/sec, 350 matches/sec
– Lines of code: 28K (>40K including HTML)

8. Selected Projects - Hadassah
• Description
– Help disabled patients through interactive visual simulation.
• Innovation
– Color-based skin detector
– Real-time Shoulder and palm detection (with changes in the environment)
– Shadow detection
• Status
– Clinical testing are being done at the moment.
• http://edition.cnn.com
/2007/TECH/09/19/fs.VR.stroke/index.html

9. Hadassah (2)
• Components:
– Gaming platform
– Directshow Filter
– Bayesian skin detector
• Numbers
– Development: 5m
– Throughput: 25FPS, 640x480
– Lines of code: 21K

10. Selected Projects - ParAlert
• Description
– Protect children on the Internet.
• Innovation
– Hooking the KM
– Text processing
• Status
– Active
– Distribution agreement with 012 and HVR.
• http://www.paralert.co.il

11. Selected Projects - Paralert (2)
• Components:
– Web Site
– Server
– Desktop App.
• Numbers
– Development: 3m
– Throughput: 10K users, 35Mbps, 37M records
– Lines of code: 15K (including ASP)

12. Selected Projects - Tucoola
• Integrateable gaming analytics
platform
• children enrichment products and
content
• focused on parents and children aged
2-8
• http://tucoola.sergata.com

13. Added Value
• Committed to budget & schedule
• Quick ROI, Time to Market
• Creative solutions
• Project management methods that fit you
• FDP
• Support in large scale production from day one
• A- Team tailored to projects
• Partial code/Full project development
• Lifetime guarantee for bug fixes

14. Thank you!

15. A-TEAM
Sergata
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16. A-TEAM
Sergata

17. Some of Our Clients

18. Played on line
• Online Chat with
Social components
within flash games
• SmartFoxServer
integration
• Flex

19. Selected Projects – Kontera
Description:
• Relevant In-Text Advertising & Related
Information solutions online.
• Real-time semantic analysis of content
and other information to dynamically
hyper-link the terms that most accurately
represent and predict user-intent and
engagement.
• More than 100 Million unique users per
month
Components developed:
• Client side Popup application
• Server side : Ad center management for
advertisers
• Technology:
• ActionScript 3 with ActionScript 2 support
• Java script

20. Selected Projects – ekkoTV
• Jabber/XMPP
• IM integration (Yahoo, MSN, ICQ,
Gooogle, AOL)
• White label
• Javascript/Action script
• Python, ErLang
• Video – FMS
• Multiple video conferencing

21. Selected Projects - SeeSite
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22. Selected Projects - Renful
• Training and simulator system for x-ray
scanning.
• Real time complex image processing
• Full screen 60FPS dynamic Flash
• End to end training process management
• Custom reports
• Java, Flash, AS3

23. Selected Projects – The Code
The client: INTERNEXT M.P
• Project description:
Multiplayer trivia games, for real money!
• The Innovation:
– A player can search for
answers on-line
– High winning chances
an answer every 10 sec

24. Selected Projects – The Code (2)
• Components:
– SFS – a multiplayer games server
– Adobe Flash/Flex
– Drupal
– MySQL Stored Procedures
• The Challenges:
– Hebrew Flex/Flash
– Combination of all of the included technologies
• Numbers
– Development: 3 m
– Throughput: ???
– Lines of code: 16.4K

25. MIT
www.mit-forum.org.il •
MIT •

26. exit’09

27. exit’09
www.exit2009.com •
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28. Today - Job
www.today-job.com •
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29. Selected Projects – iDigital
• Enhance the iDigital online
Apple store
• Ecommerce and Shopping cart
– Minimum downtime
– X-Cart integration

30. Selected Projects – Big Tip
www.bigtip.co.il •
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31. www.sergata.com •
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flash •
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32. CyberAD
www.cyberadworld.com •
Web •
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Reporting/Billing

33. CyberAD

34. Selected Projects – SimplyClub
www.simplyclub.co.il •
Simply club •
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