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Lean back media: the shock of the old

by on Nov 30, 2011

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110 of 14 previous next Post a comment

  • mikhailmamaev9 Mikhail Mamaev, Teacher's Assistant at Moscow State Regional University Great presentation! Thank you! 1 year ago
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  • gleonhard Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency Thanks for sharing 1 year ago
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  • accordin2jo Joquetta Johnson, Library Media Specialist at Baltimore County Public Schools Thanks for sharing. 2 years ago
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  • uhandai uhandai a beautiful presentation, thanks. 2 years ago
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  • nevena11 Razorfish at Razorfish Thank you for sharing. 2 years ago
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  • timoketonen Timo Ketonen, Partner, Service Business Designer at PALMU Evolution Oy Excellent presentation, thank you for sharing. The tablet really is the new media replacing newspapers, and over time perhaps also magazines. I still prefer reading a paper book, it's the ultimate 'chill media'. As for tablets, advertising is the real challenges. This still requires more innovation. 2 years ago
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  • The_Economist_Group The Economist Group at The Economist Group Now updated: http://www.slideshare.net/The_Economist_Group 2 years ago
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  • dallasm12 Dallas McPheeters, Educational Technologist at Catalyst Organization at Cerner Great example of how the innovation that threatened to make us dumber is now reviving pastimes of old.... READING. 2 years ago
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  • baramburum baramburum OK. Here they are some real trends.
    1. Reinventing the news. We all have the different level of education and knowledge. Everyone has a different level of interest and goals. There are no way to make one magazine for all.
    The solution : Personalization ! Media must understand the personal needs of everyone and deliver the selective content.

    2. Re-modeling: Advertising is not the most effective marketing tool ! Media must stop advertise and start selling ! This is a new business-model.

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    2 years ago
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  • baramburum baramburum Ha-ha-ha, so cheap strategy. It is called 'Casual intelligent' then people describe well-known trends as an innovation. This guys really misunderstand the key issues with the industry, so it is why they are not able to provide the effective digital strategy. I bet, that The Economist will die in 5-10 years. 2 years ago
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Lean back media: the shock of the old Lean back media: the shock of the old Presentation Transcript