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Innovation: What does doing business differently really mean? by Didier Scaillet UNIFIB
The document discusses the evolving landscape of the meetings industry, highlighting MPI's role as a major player with over 23,000 global members. It identifies key market shifts, including increased mobility, corporate social responsibility, and the importance of engagement in marketing and events. The document emphasizes the need for organizations to adapt to these changes to remain competitive and relevant in a digital and interconnected world.
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Innovation: What does doing business differently really mean? by Didier Scaillet UNIFIB
- 1. Innovation: What doesdoing business differently really mean? Didier Scaillet Chief Development Officer MPI & MPI Foundation 1
- 2. 2 Who is MPI? •MPI is the largest global meetings industry community • Over 23,000 members globally • 71 chapters and affiliates • 10,000+ planners, spending US$ 17+ billions / year • 35+ years of experience • Central budget: US$ 25 millions per year • 90+ staff • 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha, Beijing • Conferences, Events and Trainings on all continents • www.mpiweb.org
- 3. M coR aie ar- el s it
- 4. Shift Happens -Economy Partly cloudy… with a chance of gain -- Deloitte 4
- 5. Business and SocialShift
- 6. Changing Markets • Economiccenter of gravity is moving South and East (100 new Chinese cities in the top 600 cities by 2025) • China is the largest market for mobile phone and mobile internet • Brazil host two mega-events / Qatar 2022 • Gulf developments (new destinations in- and outbound) • Increased mobility by more people: – Worldwide population expected to grow from 6,9 billion to 8,3 billion by 2030 – Rate of International journeys expected to grow from 11,5 per 100 people to 20 per 100 • Increased life expectancy: more generations at meetings • More women in the workforce
- 7. T inin Ot e h R o h k g us te o m id T e N t S IF in P of s a P s h ex H T r es ion l er pective DidierS illet ca Ch Dev ief elopmen Of icer t f Meetin P of s a In er a ion l g r es ion ls t n t a
- 8. Never Waste aGood Crisis
- 9. F dit nh wbf t in o te e irs
- 10. People are more connected ...and are always on …and mobile
- 11. This is anAPP world…
- 12. The Web isDead. Long live the Internet…
- 13. B d eC n t ins u gt os a t r
- 14. Business Shift Corporate SocialResponsibility
- 15. TaeC nt ins rvl o s a t r
- 16.
- 17. S , hw ow a a t o o d e dp ?
- 18. Corporate Social Responsibility SO20121: Scheduled to launch before the Olympics 2012 in London lobal Reporting Initiative (GRI) Event Sector Supplement Collaboration with the International Olympics Committee, UNEP, UEFA) IC/ASTM Green Standards ole: our levels – Just released irst organization to report on an event using the draft framework (WEC in Orlando) rovide valuable feedback to GRI
- 19. The Paradigm Shift: Communicationto Engagement
- 20. Shift Happens –Marketing/Rise of Engagement important At your company, how Is engagement part of your ongoing is the issue of engagement? conversation with the CEO, board of directors and other corporate leadership? 20
- 21. Shift Happens –Marketing & Events: Engaging Experiential events Direct mail 48% 27% Opt-in email Virtual event sponsorship 36% 25% Live event sponsorship Online fan communities 36% 25% Trade shows Print ads 33% 24% Webcasts/podcasts Broadcast ads 29% 22% Direct email Mobile apps 29% 21% Social networking sites Twitter 28% 19% 21
- 22. Shift Happens –Marketing & Events Convergence The Power of Connectivity of Engage + Live Experiences the and Sustain Digital World = 24/7/365 22
- 23. T e ras o p r nyo h get t p ot itf e u r a e d n e rw is t n a c go t ... t h
- 24.
- 25. Meetings don’t justlook like this 25 anymore...
- 26. 26 ...they also look like this...
- 27. 27 ... Or rather like this.
- 28. Ta s ra etg rnf m M e . o in Ta s r a rn . rnf m Ba d o
- 29.
- 30. GLOBAL REACH … and globally LIVE at www.sapphirenow.com ALL YEAR ROUND! © SAP AG 2010. All rights reserved. / Page 30
- 31. SAPPHIRE NOW: PARTICIPATION 50,000+ total viewers in real time or on demand 16,000 physical attendees 10,500 total physical in Orlando 5,000 total physical in Frankfurt 500+ at the satellite event 35,000 online Via the broadcast center, SAP.com, SAPPHIRENOW.com, sap tv Audience Breakdown Physical Events- Customers & Prospects represent 50%, Partners 25%, Employees 25% © SAP AG 2010. All rights reserved. / Page 31
- 33. Shift Happens –Marketing & Events Convergence The Power of Connectivity of Engage + Live Experiences the and Sustain Digital World = 24/7/365 33
- 34.
- 35. D p ytr tlg e l Soy ein o - l
- 36. T in Le T Po u e h k ik a V rd cr
- 37. M k Cn etitE s a d ae o n c y ay n iv A cpe ce t d
- 38. C e tP t r so ra lf m f e ao r C lb rtn C - ra n oa oa & oCet l io io
- 39.
- 40. • M e g & vns il e o c ne t e ea n n t o t t et s E e t wl f o t g n rt , o c ne in b r n io n c m u ictn o mn a io • M e g & vns il e yr : m l lf et- ae et s E e t wl hbid uip a - of in b te c c e vo m n c n et tru h eh o g nirn e t o n c d ho g t n l y e c o • M e g & vns il e ui- uua whn ia n C in et s E e t wl m lc lrl it I a d h a in b t t , d rpee tgj t n e 2 % o te ol p p lio ec , e rsnin u u d r 0 fh wr ’s o u tn ah s d a wh ivr y f a it a db h v r ( aa vg t ia , m r it d es o h b s n e aiosh ll e e rn oe it l, a v u ln l s u ite s n uue, e ) isaa de a d iv A ia c lrs t s t c • M e g wle esrda a s a r lb t mle et s il m aue g int t e ot -in in b ip o a ed gn a • N w kl v e po u tn vtae vo m n d s n e sil: id o rd c , ir lnirn e t eig , s io u f il tn c ne t a trga dp ca in , bo d atg a it io , o t cpuin n akg g ra cs , ca n in vasc l e ia n a e e te irlo iam d e g g m n, tc
- 41. I oa nF w h u hs t t s n vt : e to g t s r r n io ae … • L ctn L ctn L ctn oa , oa , oa ? io io io • Ae o m be r yu o il? • D yu ae id oc ne t o o hv v e o t ? n • Ae o uin a p ? r yu s g p s • C n o r ra iztn n a e n w o vr tn? a yu og n a e g g in e c nes io s io a • Ae o a n d( so srme eg geo o ie) r yu l e l sn f ig e o m rin c n m s? • D yu n w b u G IS , A E /S M o o ko a o t R, IO P XA T ? • W a is o r uin s m d ls vn e h t yu b s es o ea a e u ? • D yu ae h r h p r es o o h v te ig t at r n ? • H w rin dae o rem t h n ln w u ie cs o t e r yu t s o a d e a d n e? a a e
- 42. “Don’t be trappedby dogma - that is, living with the result of other people’s thinking.”
- 43. In ov t: W a does n a ion ht doin bu in sdif er t g s es f en ly r lly mea ? ea n OB IGA R DO! DidierS illet ca Ch Dev ief elopmen Of icer t f Meetin P of s a In er a ion l g r es ion ls t n t a
Editor's Notes
- #9 In every major economy, 2009 was the year when executives sought to control costs by indiscriminately cutting meeting and business travel budgets, often with little or no consideration of the purposes for which face-to-face contact is still absolutely essential.
- #21 When asked in the Forbes Insight study to what degree “engagement” is important in today’s environment, more than two thirds rated it very important. Also, it is an on-going part of the discussion with CEO’s. Taken together, this shows strong opportunity for events as a form of engagement. GPJ/Liberty Mutual Group CMM Benchmark Project Top Line v3 10–14-10 dmr
- #23 GPJ Philosophy
- #29 From old, stodgy, inflexible to innovative, relevant and essential – CMO Marty charge was to transform people’s perceptions of the SAP brand by transforming their premier customer event.
- #30 Well they did it. It’s a big story and we’re only telling part of it today, but these were the two cornerstones to the design of the event I’d like to explore with you: Make relevant, innovative and essential CONTENT available to participants in the form THEY wanted to receive it. Create an interactive CONVERSATION with customers rather than talking at them – as CMO Marty Homlish mentioned in the opening video.
- #32 Attendance numbers Live Remote virtual
- #34 GPJ Philosophy