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Innovation: What does doing business differently really mean? by Didier Scaillet UNIFIB
1. Innovation: What does doing
business differently really mean?
Didier Scaillet
Chief Development Officer
MPI & MPI Foundation
1
2. 2
Who is MPI?
• MPI is the largest global meetings industry
community
• Over 23,000 members globally
• 71 chapters and affiliates
• 10,000+ planners, spending US$ 17+ billions / year
• 35+ years of experience
• Central budget: US$ 25 millions per year
• 90+ staff
• 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha,
Beijing
• Conferences, Events and Trainings on all continents
• www.mpiweb.org
6. Changing Markets
• Economic center of gravity is moving
South and East (100 new Chinese cities
in the top 600 cities by 2025)
• China is the largest market for mobile phone and mobile
internet
• Brazil host two mega-events / Qatar 2022
• Gulf developments (new destinations in- and outbound)
• Increased mobility by more people:
– Worldwide population expected to grow from 6,9 billion to 8,3 billion
by 2030
– Rate of International journeys expected to grow from 11,5 per 100
people to 20 per 100
• Increased life expectancy: more generations at meetings
• More women in the workforce
7. T inin O t e h R o
h k g us te o m
id
T e N t S IF in P of s a P s
h ex H T r es ion l er pective
DidierS illet
ca
Ch Dev
ief elopmen Of icer
t f
Meetin P of s a In er a ion l
g r es ion ls t n t a
18. Corporate Social Responsibility
SO20121: Scheduled to launch before the Olympics 2012 in
London
lobal Reporting Initiative (GRI) Event Sector Supplement
Collaboration with the International Olympics Committee,
UNEP, UEFA)
IC/ASTM Green Standards
ole:
our levels – Just released
irst organization to report on an event using
the draft framework (WEC in Orlando)
rovide valuable feedback to GRI
20. Shift Happens – Marketing/Rise of
Engagement important
At your company, how Is engagement part of your ongoing
is the issue of engagement? conversation with the CEO, board of
directors and other corporate leadership?
20
21. Shift Happens – Marketing & Events:
Engaging
Experiential events Direct mail
48% 27%
Opt-in email Virtual event sponsorship
36% 25%
Live event sponsorship Online fan communities
36% 25%
Trade shows Print ads
33% 24%
Webcasts/podcasts Broadcast ads
29% 22%
Direct email Mobile apps
29% 21%
Social networking sites Twitter
28% 19%
21
22. Shift Happens – Marketing & Events
Convergence
The Power of Connectivity of Engage
+
Live Experiences the and Sustain
Digital World
= 24/7/365
22
23. T e ra s o p r nyo
h get t p ot itf
e u r
a e d n e rw is
t n a c go t ...
t h
40. • M e g & vns il e o c ne t e ea n n t o t t
et s E e t wl f o t g n rt , o c ne
in b r n io n
c m u ictn
o mn a io
• M e g & vns il e yr : m l lf et- ae
et s E e t wl hbid uip a - of
in b te c c
e vo m n c n et tru h eh o g
nirn e t o n c d ho g t n l y
e c o
• M e g & vns il e ui- uua whn ia n C in
et s E e t wl m lc lrl it I a d h a
in b t t , d
rpee tgj t n e 2 % o te ol p p lio ec ,
e rsnin u u d r 0 fh wr ’s o u tn ah
s d a
wh ivr y f a it a db h v r ( aa vg t ia , m r
it d es o h b s n e aiosh ll e e rn oe
it l, a
v u ln l s u ite s n uue, e )
isaa de a d iv A ia c lrs t
s t c
• M e g wle esrda a s a r lb t mle
et s il m aue g int t e ot -in
in b ip o
a ed
gn a
• N w kl v e po u tn vtae vo m n d s n
e sil: id o rd c , ir lnirn e t eig ,
s io u
f il tn c ne t a trga dp ca in , bo d atg
a it io , o t cpuin n akg g ra cs ,
ca n in
vasc l e ia n a e e te
irlo iam d e g g m n, tc
41. I oa n F w h u hs t t s
n vt : e to g t s r r
n io ae …
• L ctn L ctn L ctn
oa , oa , oa ?
io io io
• Ae o m be
r yu o il?
• D yu ae id oc ne t
o o hv v e o t ?
n
• Ae o uin a p ?
r yu s g p s
• C n o r ra iztn n a e n w o vr tn?
a yu og n a e g g in e c nes io s
io a
• Ae o a n d( so srme eg geo o ie)
r yu l e l sn f
ig e o m rin c n m s?
• D yu n w b u G IS , A E /S M
o o ko a o t R, IO P XA T ?
• W a is o r uin s m d ls vn e
h t yu b s es o ea a e u ?
• D yu ae h r h p r es
o o h v te ig t at r
n ?
• H w rin dae o rem t h n ln w u ie cs
o t e r yu t s o a d e a d n e?
a a e
42. “Don’t be trapped by dogma - that is,
living with the result of other people’s
thinking.”
43. In ov t : W a does
n a ion ht
doin bu in sdif er t
g s es f en ly
r lly mea ?
ea n
OB IGA
R DO!
DidierS illet
ca
Ch Dev
ief elopmen Of icer
t f
Meetin P of s a In er a ion l
g r es ion ls t n t a
Editor's Notes
In every major economy, 2009 was the year when executives sought to control costs by indiscriminately cutting meeting and business travel budgets, often with little or no consideration of the purposes for which face-to-face contact is still absolutely essential.
When asked in the Forbes Insight study to what degree “engagement” is important in today’s environment, more than two thirds rated it very important. Also, it is an on-going part of the discussion with CEO’s. Taken together, this shows strong opportunity for events as a form of engagement. GPJ/Liberty Mutual Group CMM Benchmark Project Top Line v3 10–14-10 dmr
GPJ Philosophy
From old, stodgy, inflexible to innovative, relevant and essential – CMO Marty charge was to transform people’s perceptions of the SAP brand by transforming their premier customer event.
Well they did it. It’s a big story and we’re only telling part of it today, but these were the two cornerstones to the design of the event I’d like to explore with you: Make relevant, innovative and essential CONTENT available to participants in the form THEY wanted to receive it. Create an interactive CONVERSATION with customers rather than talking at them – as CMO Marty Homlish mentioned in the opening video.